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Xilinx on a roll at CES 2019 with automotive news across world’s largest consumer electronics show

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This article was originally published on January 14, 2019

Las Vegas is known for its gambling, glitzy entertainment, all-you-can-eat-buffets…and for hosting CES, the annual conference that welcomes some 200,000 consumer-tech-loving exhibitors, attendees and media.

With automotive-tech playing an increasingly larger role at CES, Xilinx made certain to be visible throughout the week-long event. At this year’s show, we were on a roll, issuing several news announcements relative to Xilinx technology enabling artificial intelligence (AI) acceleration, automated driving (AD) and advanced driver-assistance systems (ADAS) with our automotive partners and customers. Our products were also featured in demos on the show floor.

Here are some of the Xilinx highlights from this year’s CES:

Making news with ZF: We kicked off CES with the exciting news that our Zynq UltraScale+ MPSoC platform will be powering ZF’s highly-advanced AI-based automotive control unit for automated driving applications. ZF—a global leader and Tier-1 automotive supplier in driveline and chassis technology as well as active and passive safety technology—demonstrated the unit, called the ProAI, in its CES booth.


Taking center-stage with Daimler: Xilinx Fellow Ralph Wittig shared the stage with Daimler’s Volker Entenmann, senior manager of UI functions, to discuss how Xilinx technology contributes to the advanced AI processing capabilities of the new MBUX Interior Assistant feature in the Mercedes-Benz CLA, which made its world premiere at CES 2019. As part of the premiere, we had a chance to get up close and personal with the CLA and the Interior Assistant feature. Learn more about this innovative system as revealed at the Xilinx Developer Forum last month.


Additionally at the conference, we showcased how Xilinx is helping to further automotive advancements in China by highlighting our collaborations with Neusoft Reach and MINIEYE.

Collaborating on ADAS with Neusoft Reach: Xilinx announced a collaboration with Chinese supplier Neusoft Reach on a domain controller system capable of providing autonomous-driving and automated parking features. The new product, based on Xilinx automotive-grade Zynq MPSoCs, comes with an SDK and computing resources that enable carmakers to develop their own applications.


Enabling advanced sensing systems with MINIEYE: Xilinx also announced a technology collaboration with MINIEYE to develop turnkey sensing systems for ADAS. The new solutions for carmakers and Tier-1s will run MINIEYE IP on the Xilinx Zynq-7000 and Zynq UltraScale+ auto-grade MPSoC platforms to enable sensing features for L1-L3 autonomous driving.


CES is one of the top automotive events of the year, and it was an honor to walk the show floor and see how automotive OEMs and Tier-1 suppliers are incorporating Xilinx technology into their ADAS and automated drive systems.

It may be a wrap on CES 2019 – but we’re already counting the days until next year’s show.