Hi,
What cooler do you run? What case? How many fans and orientation? Are the fans the right ones for the job? Is the computer on the floor or on a desk? Whats your room ambient temperature?
Temperatures can be a tricky topic, several factors will play a small deal and affect the outcome.
Imagine, a graphics card at 80/90ºC just bellow a air cooler, heatsoaking it from the gaming. The CPU will take that hit too. At least my 2700X was greatly affected by this in the past.
To serve as an example, I have a 7950X and won't get near 70 while gaming with a 240 AIO. However, i did plan for it, from a mesh front case and the AIO radiator on the top with 2 140fans pushing air into the case. Not even mentioning the BIOS tweaks in place.
Lots of fans doesnt mean better temperatures too! If you grab a free airflow fan and use it with a AIO radiator, it will struggle a bit when comparing to a static pressure fan.
Try to describe your system and situation the best you can.
Good Luck
The Englishman