Welcome to the HP Amplify Partner Conference, currently being held from March 17 - 20 at the Gaylord Opryland Resort & Convention Center in Nashville, TN. HP’s Amplify Partner Conference is their premiere event for global channel partners and end customers who work closely with one of the world’s largest OEMs. AMD is honored to be a Diamond-level sponsor of the event and we're looking forward to seeing you, answering your questions, and showcasing the range of systems AMD and HP have built to meet the evolving needs of enterprise and commercial customers.
AI and its uses are a major theme of 2025, both at the HP Amplify Partner Conference and across the computing industry. AMD led the PC industry when it launched the first AI PCs at CES 2023, and we're following up that legacy by partnering with HP to launch new commercial mobile and desktop systems with great performance and flexibility, including systems featuring integrated NPUs (neural processing units) capable of an industry-leading 55 TOPS1.
Join us in the AMD Booth to see the suite of systems HP is bringing to market with AMD this year, with a full range of laptop, desktop, and workstation products. The HP EliteBook and OmniBook laptop lines have been updated with new CPUs based on AMD Ryzen™ PRO 200 and AMD Ryzen™ AI PRO 300 Series processors. Systems like the HP OmniBook X Flip 16 are designed to be used in any configuration you like, from folded flat to flipped over, and there's a new HP EliteDesk 8 (the Mini G1a) arriving as well for customers who want a diminutive desktop system with great AI performance.
We'll also be showing off the future of mobile and compact workstations via the HP ZBook Ultra G1a and HP Z2 Mini G1a. These systems feature AMD Ryzen™ AI Max PRO Series processors, with up to 128GB of memory, 96GB of which can be dedicated to the GPU for AI fine-tuning and large-scale conventional workstation models. The ZBook Ultra G1a is just 3.3 lbs with up to a 120Hz, 2880x1800 DCI-P3 OLED display, while the Z2 Mini G1a offers up to 8TB of storage, 2.5 gigabit Ethernet, and dual Thunderbolt 4 ports.
If you're interested in speaker sessions, AMD CVP of marketing, Gaston Sandoval, will present an update on enterprise adoption of AMD processors, and discuss how demand for AMD products has shifted as the company has strengthened its brand over the past five years. Sandoval's talk will also highlight the comprehensive portfolio of enterprise systems AMD and HP are bringing to market in 2025. Both companies are working to ensure that the AI processing resources companies need will be available at every level and price point, from entry-level knowledge workers to full data center deployments.
Additionally, Darren McPhee, Director of OEM Sales and Marketing at AMD, will also be hosting three breakout sessions throughout the show. His “Advancing Emerging Experiences” demo will walk visitors through a day in the life of an HP x AMD AI PC user and illustrate the advantages of using an AI PC to increase productivity, make meetings more engaging, and achieve more creatively.
HP Amplify is an exciting opportunity to connect with partners, customers, and fellow sponsors to discuss upcoming innovations and emerging trends. Whether you’re interested in exploring the practical benefits of an AI PC or looking for a cutting-edge, AI-centric workstation, stop by the AMD Booth to learn more. We’d be happy to show you the future of computing, courtesy of the incredible collaboration and work being done with our OEM partners like HP. To read more about the Ryzen AI Max PRO Series, check our recent articles on the processor family’s historic achievements and competitive performance.
1-Based on AMD product specifications and competitive products announced as of Oct 2024. AMD Ryzen™ AI PRO 300 Series processors’ NPU offers up to 55 peak TOPS. This is the most TOPS offered on any system found in enterprise today. AI PC is defined as a laptop PC with a processor that includes a neural processing unit (NPU). STXP-06.