From the latest news coverage, corporate announcements, and much more, these blogs offer information about how AMD is driving innovation in high-performance computing, graphics and visualization technologies.
Hyperconverged infrastructure (HCI) replaces siloed compute and storage equipment with standard servers and local storage. HCI can also converge networking to offer “software-defined networking” (SDN). Software such as VMware® vSphere+™ then creates the virtual compute nodes, storage clusters, and switches to replicate a complete datacenter without the need for legacy architecture silos. This “convergence” can run multiple workloads using either VMs or containers with high performance, resiliency, and simple maintenance compared to traditional datacenters.
It is an exciting time to be at AMD. This month, the Frontier supercomputer powered by AMD EPYC processors and AMD Instinct™ accelerators broke the exaflop barrier by becoming the world’s first officially-recognized exascale supercomputer and grabbing first place on the Top500 list of the world's fastest supercomputers. A few weeks ago, AMD launched the latest 3rd Gen AMD EPYC™ processors with AMD 3D V-Cache™ technology. This is the impressive story recently shared at the ISC High Performance 2022 conference in Hamburg, Germany.
I believe that the strength of a business and the strength of its brand move in a virtuous cycle. When you build your brand, you build your business and vice versa. That is why today I am excited to unveil our new brand campaign at this incredible place in AMD history: “together we advance_”.
The world of technology is evolving. AMD is too.
AMD has powerfully transformed in recent years – we achieved significant growth by evolving our business strategy and focusing the company on building the world’s best high-performance processors and graphics. While in the past we mainly focused on the PC and gaming segments, today we are an industry leader at scale with strong product portfolios for multiple large, diverse, and growing markets. Through our deep collaboration with our innovative partners, AMD technology now powers cloud services for billions of people, enables cutting-edge healthcare research, advances interplanetary science, and accelerates 5G data networks everywhere.
Our recent strategic acquisitions of Xilinx and Pensando bring new adaptive computing and networking capabilities that allow AMD to lead in new and important markets.
The world we operate in is also evolving. Algorithms continually advance, datasets get larger, and new technology standards emerge. It is clear high-performance and adaptive computing will enable the future of technology, and we have made that central to our business and strategy.
Now is the right time to evolve our brand to define who we are and what we aspire to be, ensuring we have a platform that supports our continued transformation in the years ahead.
What we stand for
Our new brand platform, together we advance_, is true to our company DNA as well as our future aspirations.
Together is inclusive of the deep partnerships and collaborative approach with customers, partners, employees, and communities.
Advance is part of our company name and what we do. We push the limits of innovation to help solve the world’s most important challenges. And in our culture, AMD employees are focused on building leadership products that expand the boundaries of what is possible.
Our new brand identity
The arrow mark has been part of our logo for more than 50 years. The "up and to the right" trajectory symbolizes advancement and will become a more prominent brand asset.
The underscore in our tagline “together we advance_” is an intentional and important character symbolizing that there is always something to come next.
How the brand comes to life
All our communications will ladder up to the overarching brand platform – from corporate communications to product marketing, and employee communications.
This year AMD was named one of the five fastest-growing brands among the top 500 brands in the world by Brand Finance, and one of the most valuable brands in the world by Kantar BrandZ. And, with the introduction of “together we advance_”, we believe that we are just getting started.
This leadership brand could not have been built without the support of our partners, the determination of our employees, and the trust of our customers over the years. We did this together, and we’ll tackle future challenges through continued partnership.
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I have been an ardent proponent of open-source software throughout my career and recently had the opportunity to present at Azure Open-Source Day 2022. This conference discussed the latest developments and capabilities of using Linux® on Azure® and included tips and best practices for getting the most from this combination.
This holiday season gave me time to reflect on 2021 and anticipate 2022. The joy I felt at seeing and spending time with loved ones was accompanied by a deep sense of pride in what my team and I accomplished in 2021 and a renewed determination to carry our successes forward into 2022 as we continue enabling the AMD EPYC ecosystem.
Founded in 1969 as a Silicon Valley start-up, the AMD journey began with dozens of employees focused on leading-edge semiconductor products. From those modest beginnings, AMD has grown into a global company achieving many important industry firsts along the way. AMD today develops high-performance computing and visualization products to solve some of the world’s toughest and most interesting challenges.