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Power the Future of Media and Entertainment with a Professional Rendering Engine

Joshua_Howell
1 0 2,489

Designing and constructing buildings and infrastructure are hugely complex tasks. Using the right technologies is critical to create smarter designs, identify risks, and enable remote collaboration. Without them, projects can exhaust your time and resources without showback.

Visual computing offers hands-on capabilities to boost design productivity and creativity everywhere. Architecture, engineering, and construction (AEC) industries are using visualization to optimize how they work, collaborate, and make vital operational decisions. An influx of new technologies such as real-time ray tracing, 3D simulation, VR, and AI are unlocking greater opportunities to succeed. However, many AEC firms are struggling to manage these demanding applications.

As projects become increasingly complex, AEC firms need better tools to help them meet customer demands and stay ahead of competitors. Forward-thinking firms are already using professional graphics cards to enhance their work. But with so many options on the market (on top of time and budgetary constraints), firms need to know—what’s the best option?  

AMD wants to change all that to jumpstart a new era of AEC. AMD believes in empowering you to work faster and smarter, not harder. That’s why we offer a visual computing experience that is fast, easy, and incredible.

AMD Radeon™ PRO Graphics Cards are built to support your creative vision with a powerful blend of enterprise-grade GPUs, efficiency, reliability, and low latency for running the most complex AEC workloads. The latest generation is based on AMD RDNA™ 3 Architecture and features a unique chiplet design that delivers unmatched price-performance. Radeon PRO is the world’s first GPU with chiplet technology. You gain up to 48GB of dedicated GDDR6 memory to create complex designs and renderings with higher resolutions. Accomplishing your projects has never been easier, thanks to real-world multitasking performance and incredible power efficiency.

Workstations featuring Radeon PRO GPUs have the capabilities you need to create and collaborate with ease:

  • GPU acceleration: Ramp up processing performance and speed for critical design and engineering workflows
  • Project management made easy: Visualize photorealistic architectural, engineering, and construction environments while completing other tasks
  • Resources on demand: Load enormous 3D scenes, utilize real-time effects, take advantage of AI-enabled features, and encode/decode workloads simultaneously

AMD Radeon™ ProRender is a powerful physically-based rendering engine that enables creative professionals to produce stunningly photorealistic images. Built on high-performance AMD Radeon™ Rays technology, ProRender delivers a complete ray tracing solution that is scalable and based on open industry standards—which gives you the reliability and flexibility to focus on completing projects and meeting deadlines. AEC firms worldwide are adopting this technology to harness exceptional GPU and CPU performance for swift, impressive results.

ProRender offers major advantages to help firms simplify and accelerate their workflows:

  • Physically correct: Features an extensive, native, physically-based material and camera system to enable more accurate design decisions
  • Balanced processing power: Seamlessly uses and balances the compute capabilities of multiple GPUs and CPUs—on the same system, at the same time
  • Fast and accurate: Offers a powerful combination of cross-platform compatibility, rendering capabilities, and efficiency to deliver true-to-life images with extraordinary speed
  • Open standards: Uses HIP, OpenCL™, or Apple® Metal® across multiple operating systems and supports the latest AMD GPUs and CPUs

Advances in professional graphics are dramatically enhancing the work of architects and engineers. AMD can help you discover the possibilities of ProRender and why our purpose-built solutions deliver superior outcomes.