On January 17th, AMD received the California Governor’s 2017 Environmental & Economic Leadership Award (GEELA) for the 25x20 Energy Efficiency Initiative, our vision to deliver 25x more energy efficiency in AMD mobile computing processors by the year 2020 from a 2014 baseline. We are on track to achieve this goal, with architecture enhancements and improved power management features benefitting other company products, too.
Administered by the California Environmental Protection Agency (CalEPA), GEELA is California's highest environmental honor. The award recognizes parties who notably contribute toward conserving California’s resources, protecting and enhancing the state’s environment, and strengthening the economy. The award reflects how AMD’s 25x20 initiative demonstrably advances the goal of California Global Warming Solutions Act of 2006 to reduce GHG emissions to 1990 levels by 2020. The 25x20 initiative was further recognized by the judges for exceptional technology innovation, spirit, and value to California’s environment and economy.
According to Stanford University lecturer Dr. Jonathan Koomey: “What AMD is doing is no small thing, as the 25x goal over a six-year period outpaces the historical gains predicted by Moore’s Law by 70 percent. It’s efforts such as 25x20 that will enable exciting new technologies ranging from the Internet of Things and big data analytics to virtual reality and deep learning.”
GEELA adds to an impressive roster of honors for AMD’s 25x20 Energy Efficiency Initiative, including:
- Edison Award - Energy Efficiency Winner (2017)
- Environmental Leader - Top Project of The Year (2016)
- Green Electronics Council - Catalyst Award Winner (2016)
Since we first announced the initiative in 2014, the transition to AMD’s “Zen” core architecture-based family of processors, which includes the new AMD Ryzen™ and AMD EPYC™ products, has yielded improved power management. With the launch of Ryzen™ mobile processors, we remain on track to achieve the 25x20 goal.
The initiative brings together experts across AMD teams for technical and strategic collaboration to overcome challenges related to product energy efficiency. For example, computers rarely need to run at peak power, so our engineers have designed algorithms to optimize for “typical use” computing, conserving power during even microseconds of idle activity. Constantly emphasizing more aggressive “performance per watt” motivates our engineers to create innovative solutions while benefitting customers and the planet.
The 25x20 initiative is a definitive statement about AMD’s dedication to improved computing performance efficiency and environmental stewardship. The application of new technology, with power management innovation, helps to pioneer new business models and enable enhanced workforce productivity. We’re just beyond the halfway point toward the goal and we could not be more pleased with our progress. AMD is deeply honored to receive the GEELA award for our approach and work to date.
About the award, California Secretary for Environmental Protection Matthew Rodriquez added: “This year’s GEELA recipients are demonstrating exceptional leadership in addressing some of our most significant environmental challenges. Whether it’s fighting climate change, conserving our water supplies or reducing waste, they inspire us with their creative and collaborative approaches. Their success expands our view of what is possible. Collectively, they are proving that a healthy environment is inextricably linked with a vibrant economy."
Susan Moore is AMD’s Corporate Vice President of Public Affairs, and is a former chairwoman of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.
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This blog contains forward-looking statements concerning Advanced Micro Devices, Inc. (AMD) including, but not limited to, that AMD is on track to deliver 25x more energy in its mobile computing processors by the year 2020 , which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are commonly identified by words such as "would," "may," "expects," "believes," "plans," "intends," "projects" and other terms with similar meaning. Investors are cautioned that the forward-looking statements in this blog are based on current beliefs, assumptions and expectations, speak only as of the date of this blog and involve risks and uncertainties that could cause actual results to differ materially from current expectations. Such statements are subject to certain known and unknown risks and uncertainties, many of which are difficult to predict and generally beyond AMD's control, that could cause actual results and other future events to differ materially from those expressed in, or implied or projected by, the forward-looking information and statements. Investors are urged to review in detail the risks and uncertainties in AMD's Securities and Exchange Commission filings, including but not limited to AMD's Quarterly Report on Form 10-Q for the quarter ended September 30, 2017.
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