Hi,
Comparing your photos to my boxed 9800X3D, they look fine apart from two things
1. The orange on the box is much more intense in your photos. That could simply be due to the colour settings on my monitor or graphics profile, so without doing a in person comparison it's hard to say. Still, I don't think that is a significant issue.
2. The label with the QR Code does seem poorly printed. It looks as if the top 1-2 rows of the text have not printed cleanly, and I would be more concerned about this. The label on my box is fine and the QR Code does take me to an AMD URL. Even the printing on the other label on the bottom of the box does not look quite right to me, something slight off about it.
Given, it could all be due to a bad batch of labels, however, after spending a significant amount of $$$ I would be taking it back and asking either for a refund or have them put the CPU in a system to show it is what the box says it is.
I have no idea who B&H Photo are or what they are like to deal this, so best of luck. I genuinely hope it is just an issue of a poorly printed label, and that the CPU is in fact legit.
Best of luck,
Craig