maybe you installing it and windows update also installing the driver...
It is a bit tricky, mine is MSI 6600XT. So I did DDU and after done you must check windows update. In here, you will see Windows Update is downloading AMD graphic driver (I do not know why Microsoft insist to do it). You need to wait or make sure Windows Update do not install it (configure Windows Update to not auto install the package). When that done, then start install AMD driver, it should works normal.
After reboot and all good, check again Windows Update and you see it will not shown again that AMD driver microsoft wants us to install.
MSI B550 Pro-VDH - MSI 6600XT - Ryzen 5600G