So you said "well that's just a hollow threat" that's kinds of thinking and speech nearly led the company to bankruptcy in the past..but thanks to Lisa Su saved the company from these kinds of thinking.
Erm... No.
AMD's turn around has only been in the past 5-6 years., almost exclusively due to the Zen Architecture.
Yes, perhaps Lisa Su can be credited with keeping AMD Solvent long enough for Zen to release... and the ONLY reason that Radeon is now seeing the same "Love" and advancements is because Zen did well enough for RTG to FINALLY see some increase in their budget.
Even then., the Architectures that proceeded Bulldozer (K15) and Graphics Core Next (GCN); had AMD invested in a new Node sooner (rather than sticking to 32 / 28nm) and had they heavily pushed OpenCL, such-as creating an entire Floating-Point Acceleration Library to replace the SSE one that was in common usage (and that Intel had A LOT of Control / Influence over); same goes for heavily leaning on Microsoft for DirectX 11.3 / 12.0.
I mean you look at the performance difference using OpenCL for FP Operations for Bulldozer and DirectX 12 for Radeon GCN has... it's like night-and-day, and if THOSE were things consumers had seen in 2011 - 2016; well AMD wouldn't have just "Keep Pace" with Intel / NVIDIA., they would've been regularly beating them in terms of Performance.
Their APUs wouldn't be "OK" but instead would've forced their Competitors to design all new Architecture., much like what has happened now; but this wouldn't have been in 2019... it would've been in 2012 / 2013.
It was Lisa Su who essentially shelved A LOT of that.
It wasn't thinking of "Oh people will buy AMD anyway..." that nearly bankrupt them., actually it was more because there were people (like myself) who exclusively bought AMD, DESPITE them being clearly worse in the existing Ecosystem that kept them on Life Support as long as they were.
And how were repaid for doing this, with essentially Modern AMD basically giving us the finger because they want to be just like Intel / NVIDIA when it comes to their Modern Business Practises.
AMD looks less and less like AMD the longer Lisa Su is remaining in Control.
Sure, it's bringing in the Profits nowadays... but how much of that is due to the Decisions from Management and not the fact that the Hardware Engineers are capable of designing excellent Architectures (cough:PhenomII/AthlonFX/Opteron:cough) that just so happen to also be in the current Software Ecosystem Trends; well I'd say the latter is true.
What we have today is no longer AMD... and I miss them.
