A whole new Virtual era is upon us

Blog Post created by brystal.boyd Employee on May 12, 2015

Blurring the lines between what is real — and what is rendered “real.”


Virtual Reality — VR — is poised to fundamentally transform personal computing as we know it, potentially delivering a long-term impact that may exceed today’s most “disruptive” new technologies. First-generation VR devices were a step toward delivering an immersive high-resolution 3D view of a simulated environment for computer gaming. However, the next generation of VR headsets will catapult the user experience into a new realm of lifelike entertainment that will seem real and believable.


Virtual Reality promises a future of all-encompassing worlds of realistic experience and interaction, where the viewer becomes part of the plot, lives the characters, and alters the action. Enhancing the accuracy of the user experience and the authenticity of the interaction will enable new visual possibilities for VR technology, and introduce new concepts of human-computer interaction that existed only in the imagination of sci-fi writers.


Virtual Reality’s relationship to PCs

Tremendous advancements in computer processing power, graphics, video, and display technologies have triggered a new era of “visual computing.” However, achieving a truly lifelike user experience with VR technology will require further improvements in computing and graphics performance beyond what is available today. New VR devices, personal computers, and server technologies must be developed that will dramatically improve processing capability while minimizing power consumption.


The good news: the current generation of AMD Radeon™ R9 GPUs already support an amazing virtual reality experience. Achieving a full VR experience will require processing performance and graphics capabilities only desktop computers can deliver for the foreseeable future.

Virtual Reality.jpg


Why AMD technology for VR development?

AMD has a history of technology leadership and gaming innovation, and a proud legacy of supporting open standards are crucial to achieving broad adoption of Virtual Reality technology. AMD works with a wide range of partners to ensure software development tools work well on AMD systems, and our Gaming Evolved program represents our deep commitment to PC gamers, PC game developers, and the entire PC gaming industry.


Key features
AMD graphics technology is designed to reduce latency, achieve high frame rates, and deliver high image quality — all indispensable for enabling an ultra-realistic VR user experience.


Current-generation AMD Radeon™ GPUs enable executing multiple compute tasks on the GPU at the same time as graphics rendering — ideal for reducing latency.


High frame rates eliminate annoying visual “hitches,” and make the experience more fluid and lifelike. AMD makes some of the most powerful graphics cards in the industry, and we’ll be continuing to aggressively push frame-rate boundaries.

The goal of VR is to create experiences that seem real and believable, and boosting image quality removes distracting artifacts from the virtual world. We’re actively researching and developing advanced image quality techniques and making our work easily available to developers.


The era of Surround Computing is at our doorstep, a world enabled by smart, energy efficient technology that naturally connects us to a universe of imagination and information. Tomorrow’s entertainment promises all-encompassing worlds of lifelike interaction, where the viewer becomes part of the plot, lives the characters, and alters the action. And it will seem real — and believable. Now that is immersion and part of what’s known in the tech industry as the Surround Computing vision.

Sasa Marinkovic is Head of Software Marketing for AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

*Originally Posted by Sasa Marinkovic in AMD on Jan 21, 2015 11:49:27 AM