Capturing viewer attention in an increasingly distracted world presents a continuous obstacle, particularly when it comes to digital signage. Offering a creative and immersive experience can directly impact whether a potential customer will choose to walk into a retail location or click on a website after exposure to a dynamic video wall or interactive digital billboard. YCD, one of the leading global providers of advanced digital signage software solutions, has relied on AMD for more than a decade to deliver the processing capabilities and graphics expertise required to enable a rich and dynamic experience that keeps viewers engaged. The iconic, massive billboard at the Marriott Marquis in Times Square in New York City is one of many YCD-supported displays, proof of the power of digital signage.
YCD strikes the optimal balance between driving next-generation consumer experiences while keeping complexity and total cost of ownership (TCO) down with its Cnario digital signage software suite. Cnario offers pixel-perfect playback, display versatility, adjustable content management and multi-CPU frame synchronization for any type and size of video wall canvas. By delivering an off-the-shelf solution designed with an open architecture, YCD simplifies integration with third party applications and can easily scale to meet business needs.
YCD leverages AMD graphics technology to support multiple displays and ‘Any-K’ resolution, whether 4K, 8K or beyond. By enabling synchronization of 3D rendering of multiple GPUs in different systems without compromising sync, AMD graphics technology helps ensure a premium and reliable experience for a variety of digital signage applications while targeting lower TCO with simplified installation, deployment and maintenance.
In addition to the well-known Marriott Marquis LED display, below are more examples of digital signage experiences made possible by the collaboration between AMD and YCD:
- AT&T: All about keeping customers connected, YCD helped AT&T to create various interactive zones within its Chicago flagship location that include demos displayed on multiple monitors and an 18 foot high dynamic video wall, delivering engaging promotional content directly to consumers.
- Microsoft Retail Stores: Thanks to YCD, Microsoft can centrally manage more than 8,000 screens in more than 80 locations. With more than 100 LCD screens in a video wall format that wraps nearly 200 feet around each store, shoppers are immersed in an eye-catching and seamless HD experience that encourages in-store interaction with the products.
- Yale School of Management: The lobby in the facility boasts two YCD-powered video wall displays with 36 monitors that scale three floors high, showcasing interactive, highly-engaging HD content such as school-wide agendas, conference schedules, special announcements and photography from around campus broadcast in real-time.
AMD is proud to team with companies such as YCD to power the next generation of transformative enterprise and consumer products in a growing number of vertical markets across the globe. Read more about the vertical applications we enable here.
Stephen Turnbull is Director Product Marketing, AMD Enterprise Solutions. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Use of third party marks / logos is for informational purposes only and no endorsement of or by AMD is intended or implied. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.