i'm pretty sure i'm not the only one who has that question. I recently bought a gpu that is eligible for a dirt 5 key, but i bought it directly on amd.com. Is it possible to get the key there as well?
I believe the AMD Promotional games is only for AMD Partners (etailer and Retailers) and not AMD Store.
If AMD Store was involved in the promotional game giveaway it would mention it on its website under the GPU you purchased.
You can read the Promotional Terms & Conditions from here: https://www.amdrewards.com/terms
The above is the latest AMD Promotional giveaway for Dirt 5 game.
EDIT: But you can always open a AMD REWARDS SUPPORT Ticket and ask them directly to verify the above statement from here: https://www.amdrewards.com/support