The most troubling thing is that since Microsoft is switching to a Chromium base for Edge, it's going to give webmasters fewer reasons to vet their pages and apps for non Chromium browsers, and the only two widespread ones are Firefox (and their derivatives) and Safari (Opera is Chinese and Chromium based), and Apple is removing "Do Not Track" from Safari so that only leaves Firefox, and now even Microsoft is trying to bully Mozilla into switching Firefox to a Chromium base from their own Quantum base.
And unlike a few years ago, the courts are not going to make Google install Firefox on phones nor Microsoft install Firefox onto computers, and I highly doubt even the very liberal EU courts will prevent Google from allowing users to block every ad...
So use NoScript. Ads don't load if the domain is blocked