$ONY and Micro$haft get APUs at an opportunity cost to AMD of at least $1.200 per unit.
PC Gamers get Eff-All for over a year and then the "new" 5xxx Desktop APUs have Vega graphics.
AMD is burning every single piece of goodwill it ever had in a very short time.
When the Chinesium GPUs with 1080 Ti performance come out this year then don't expect any loyalty when we buy them.