Silicon based chips are the heart and soul of virtually every electronic device that improves human lives today. AMD is a leader in providing silicon chips for a wide variety of devices. AMD solutions are used across sensors to supercomputers, cameras to climate modeling. Electronic Design Automation (EDA) is a critical part of how AMD designs these technologies for the world. 

Here, I’d like to share how AMD IT uses our own AMD technology to help advance our design engineers’ products.  We refer to ourselves as “Customer Zero” . We experience the same challenges that our customer EDA IT environments face, and our internal IT solutions address the same problems. We partner with our peer teams across multiple aspects of the EDA workflow pipelines. Our Customer Zero efforts are a small sample of how we work together to improve your everyday experience with our products.

Understanding and comparing PC energy efficiency can be challenging. That's why AMD has developed the AMD Processor Efficiency Calculator to help customers and end-users understand how differences in system power consumption can add up for individual users and across a PC fleet.

AMD has introduced the Ryzen™ Embedded 8000 Series processors, the first AMD embedded devices to combine NPUs based on the AMD XDNA™ architecture with traditional CPU and GPU elements, optimized for workload versatility and adaptability targeting industrial AI applications. 

High density heterogeneous datacenter/multi-cloud computing is the future of enterprises. Today, AMD EPYC CPUs are the best solution for migration of your HPC (High Performance Compute), BigData/Cloud, and AI workloads, while simultaneously providing a future-ready path for tomorrow’s workhorse applications. The AMD end-to-end datacenter stack is a strategic lever for IT leaders to modernize their businesses today.

Media and entertainment is a hugely dynamic industry where competition is high, and consumers expect compelling content delivered instantly. Today’s creators face escalating challenges to develop diverse, high-quality content faster than ever. Advances in visual computing are expanding the capabilities of media and entertainment production. Digital content creation tools, such as 3D animation and VR, are now enabled by AI to create dynamic, responsive characters and environments to inspire compelling and realistic content. But with increasing compute-hungry apps to run, workstations to power, and remote users and their massive workloads to support, professionals creators need technologies that are fast and reliable.

AMD will showcase its technological innovation and partner momentum at MWC 2024

AMD Ryzen™ AI (1) introduces a transformative suite of technologies tailored for those who demand more from their computing experience. This powerful platform can help enhance multitasking capabilities, elevate productivity levels, and streamline efficiency, all while facilitating superior collaboration. Designed as the gateway to unparalleled AI-driven experiences, AMD Ryzen™ AI serves as a productivity booster, enabling users to rapidly navigate through new ideas and elevate the content they produce. For creative professionals, the integration of AI-powered tools within industry-leading software, such as Blackmagic Design DaVinci Resolve, enables a more streamlined workflow. Moreover, the incorporation of generative AI technologies such as Stable Diffusion, can assist the process of concept design and storyboarding.

In cloud computing infrastructure, the demand for high performance is top of mind, but delivering cost-effective services is critical to remain competitive. Learn how one cloud service provider is using AMD Pensando hardware and software to meet ever-growing performance requirements and reduce total cost of ownership. 

Dassault's SolidWorks 3DExperience World event runs this week, from February 11-14 this year at the Kay Bailey Convention Center in Dallas, and AMD is proud to be a sponsor of the show. Dassault develops design, modeling, and manufacturing software used by millions of customers across the world. Applications like CATIA® and SolidWorks® offer local installation options or cloud-based deployments and can scale to meet the needs of anything from a small business to a large industrial engineering firm.