Seems to be a similar strategy that Raja employed at AMD with Polaris.
The question is what kind of performance Intel will bring for $200. Right now you have the GTX 1660 and the RX 590 for $190-$220, both of which have largely the same performance as far as minimum frame rates go, but do not have the ability to deliver 60fps minimums at 1920x1080 without compromising detail levels in most games, though they are able to average 60fps. That's where Intel needs to do battle since the drops below your monitor's refresh rate (or G/Free Sync range) are what you will notice much more than all the time you spend above that.
Retrieving data ...