AMD advises media not to refer to Raven Ridge as an "APU"

Discussion created by black_zion on Feb 21, 2018
Latest reply on Feb 22, 2018 by ajlueke,36547.html


AMD debuted Raven Ridge, a new set of Ryzen CPUs with onboard Radeon Vega graphics.


Yes, we've spelled that out--Ryzen CPUs with Vega graphics--when "APU" (Accelerated Processing Units) would seemingly do just fine. AMD has used the term for many years to refer to its CPUs that have integrated graphics, but with the launch of Raven Ridge, the company has shied away from it. When pressed, AMD has given us somewhat mixed messages about whether or not to use "APU" any longer. The company is not using "APU" internally when referring to Raven Ridge chips, preferring, we guess, to spell it out upon every mention, but it still refers to older APUs as "APUs." We've been told that we can use "APU" to describe Raven Ridge chips if we want--that is, the term is not inaccurate--but for branding purposes, it seems that AMD wants to hammer home the point that Raven Ridge is composed of Zen CPU cores and Radeon Vega graphics.