1. if you want REALLY High-End stop wanting ultra-silent systems - then should be kinda silent, but dont have to
2. if you want a better cooled and more quiet GPU wait for Customs
3. current Reference-Design is ok - its not the quietest, but its ok - and it transports the heat out of case...
On the standard fan curves supplied in the crimson settings, you will definitely hear it spin up in GPU intensive games. You can play with the curve a bit to keep things a bit quieter, but once the GPU hits 70C you will hear it.
Models like the ASUS Strix will help with that noise substantially. Or buy a reference model and throw it into a Calyos NGS S0 case!
Thanks, thing is I never really cared about sound so much untill all the reviews about this card came in about how redicously loud this card was.