AMD has no control over what retailers decide to price their products at.
So???? Why do you have to settle for Nvidia Again?????? If you did have the money to drop on the new Vega would you? Granted prices can be a tad hard to swallow, but as BZ said, pricing is the retailers doing not AMD, Ryzen, etc. One would think you would be use to that by now. I have always used AMD and even if I could pick up an Nvidia card for less then what I was willing to pay, I still don't think I would, They would have to practically give an Nvidia card to me to put one in my computer.
Now in saying that I wouldn't want to be taken to the cleaners on a new GFX card either but again as said that is the retailers doing, sounds like your going to have to do some soul searching if not Kiss that Blarney Stone a few Times.
As the old saying goes, " You attract more flies with honey, then you do with vinegar "
Stick to your guns, no one can fault you for that, however, if you had good luck with AMD for many years, then I say, do what you can on a deal with the retailer, Don't switch your ranks so easily over a $. If one does that, this isn't loyalty it is called being a parasite and opportunist.
Cheers & Good Luck, Ambrose
Bought the vega anyway. I love it, but can't get anything with DX12 to work. Always get a black screen, but can hear the music and things going on; just no games.