So a new update rolled out and I decided to go from 17.4.3 to the latest 17.7.2
Since I didn't want the HDMI Audio driver, I used the Custom Install to save that that little SSD space. After the installation had finished, ReLive was nowhere to be seen. I tried re-installing with the Custom Install. Then I downloaded the Minimal Installer and used the Express install. And as it turned out, the "install ReLive" button is only present after doing an Express install.
original installer: WHQL-Win7-64Bit-Radeon-Software-Crimson-ReLive-17.7.2-July26
minimal installer: Radeon-Crimson-ReLive-17.7.2-MinimalSetup-170726_web
system: Win7ultimate64; FX-6300; XFX R9 270X DD; 8GB; ASRock 980DE3 US3
oh and by the way, "www.amd.com/report" gives a 404.