Sadly it only is for complete systems, not individual hardware purchases, so all of us who spent a grand on a new Ryzen setup are not eligible.
Redemption Period: Redemption Period begins on June 12, 2017 at 9:00:00 AM Eastern Time (“ET”) and ends on December 31, 2017 at 11:59:59 PM ET.
Key Code redemptions must be made by the end of the Redemption Period to obtain Application downloads, after which the Key Codes will be void.
Its pretty bad when you have several all AMD pc's .. and someone buys a corporate pc with 1 little cheap amd part and can win .. ! I think it would be better to call it ( kick back city pc program) ..!