An Apple and AMD Get-Together?
For Apple to go with AMD after years of embracing Intel seems questionable. The prestige of “Intel-inside” and the benefits of working with the industry leader seem locked in. But on the flip-side Apple’s own PC rivals could gain notable advantages and ruin the Cupertino company’s ability to drop those famous marketing bombs about thinnest and lightest and battery life.
What would Apple do without those marketing bullet points?
The PC market is also rebounding and growing in areas that are typically Apple’s turf, like high-end personal computers and more expensive laptops. It should be said too that Apple chose AMD’s new Polaris graphics over Nvidia’s goods in the latest new Macbook Pro because it was simply a good fit for Apple’s thin design. And Canalys analyst Daniel Matte stated for Forbes that “Apple’s desires probably informed AMD’s [Polaris] roadmap.”
Apple has been about thin design and tight TDPs for a long time now. Is it possible that when AMD decided to work from a clean state four years ago that they began the RYZEN line with the possibility of wooing Apple at some point in the future? Wouldn’t getting Apple be a huge win for them?
It certainly would. Whether Apple is tempted to explore a new dancing partner, however, is anyone’s best guess.