Welp, as the title said, that's my issue. It's launching a steam game instead of my ubi one (I don't even have the game on steam anymore, I completely removed it from my profile, so it just links me to the store page anyways)
The game in question is The Crew. I had a demo on steam, but that was it. the executable is even linked to the Uplay version, so I don't understand.
(For visual reference) This-
Links to this - even though there is NOT a steam executable for the crew on my rig.