I have ATX PC case and 3 cooler (all installed on the max speed in the bios) on it and a CPU cooler - Cooler Master CK9-9HDSA-PL-GP.
Without action the CPU had ~45 degrees, in games to 70 degrees.
I decided to replace the cooler on Cooler Master GeminII SF524 RR-G524-13FK-R1. And bought a good thermal paste Arctic Cooling MX-4.
Now I have without action ~35 degrees, in games (Need for Speed World or Dragon Age: Inquisition or Titanfall and others) to 65 degrees.
Processor without overclocking, settings in the BIOS by default.
I don't know how to beat this fire. Please advise