Update 11/4/2016 3:41pm ET: In response to widespread complaints about its dongle prices, Apple has released the following statement: “We recognize that many users, especially pros, rely on legacy connectors to get work done today and they face a transition. We want to help them move to the latest technology and peripherals, as well as accelerate the growth of this new ecosystem. Through the end of the year, we are reducing prices on all USB-C and Thunderbolt 3 peripherals we sell, as well as the prices on Apple’s USB-C adapters and cables.”
- USB-C to traditional USB: $9 (was $19)
- Thunderbolt 3 to Thunderbolt 2: $29 (was $49)
- USB-C to Lightning (1 meter): $19 (was $25)
- USB-C to Lightning (2 meter): $29 (was $35)
- Multiport Adapter with HDMI, USB, USB-C: $49 (was $69)
- Multiport Adapter with VGA, USB, USB-C: $49 (was $69).
Third-party USB-C peripherals have also received a 25% price cut, and SanDisk’s SD Card reader was slashed from $49 to $29. None of these changes directly address the issues discussed in the post below, but they do relate to Apple’s overall dongle business and consumer unhappiness over being forced to shuck out so much cash for adapters.
Original Story Below:
It seems that perfection is attained, not when there is nothing more to add, but when there is nothing more to take away. — Antoine de Saint-Exupéry
In the five years since Steve Jobs died, I’ve generally resisted the urge to compare his tenure at Apple with Tim Cook’s. Given the long lead times in product development, it was never fair to arbitrarily pick a point and say that this product represented Steve Jobs’ quintessential leadership, while that product represented Tim Cook. That is, until today. Tim Cook has left his mark on Apple, but it’s not the company’s iPhone, iPad, or Mac products that distinguish him from his predecessor — it’s the dongles.
The absurdity of the situation is neatly captured by the following fact: None of Apple’s newest laptops can connect to its own flagship smartphones without using a dongle or purchasing a separate cable that doesn’t otherwise ship with any of Apple’ s hardware.