The great GPU bait-and-switch of summer 2016: AMD, Nvidia official MSRPs don’t reflect real-world prices | ExtremeTech
Whenever AMD and Nvidia launch a new GPU family, there’s always at least a few weeks of uncertain pricing and limited availability. Early shortages and short-term higher prices don’t mean much in the grand scheme of things, which is why most review sites keep a casual eye on store shelves, but don’t stay laser-focused on the issue. Now that the 14/16nm refresh cycle is essentially complete (at least for now), it’s time to take stock of where the market is — and it’s not good.
More than three months after Nvidia officially kicked things off, GPU prices are still running hot. While the particulars vary, many of the products AMD and Nvidia have introduced are sitting significantly above their suggested MSRP (Manufacturer’s Suggested Retail Price) or SEP (Suggested E-Tail Pricing) price point. In some cases, this price-warping is enough to require rethinking whether buy a given GPU or switch to a different model.