No it does not say that it gets shipped with the CPU it states :
(Taken from AMD's Facebook )
Reason being the CPU could and most likely was made long before this came out.
However there is no mention of how to get the code,even from the AMD website link.
OK,after some more digging
found this from newegg:
* Promotion Period begins August 23, 2016 and ends on November 14, 2016 or when supply of Key Codes is exhausted, whichever occurs first. Eligible AMD Product or System Integrator system containing Eligible AMD Product must be purchased during Campaign Period. The AMD Unique ID must be redeemed by January 14, 2017 to obtain Application downloads after which the AMD Unique ID is void. For full terms and conditions, see www.amdrewards.com.
and this from amdrewards:
Hope this helps.