The next iteration of the Media SDK is here - and it's open source! The new Advanced Media Framework 1.3. has just launched.
Succeeding Media SDK 1.1, AMF 1.3 has been updated with many new features, including a H.265 codec that enables higher quality video playback up to 4k UHD — at the same bitrate as H.264.
The Advanced Media Framework SDK provides developers with optimal access to AMD GPUs for multimedia processing. This SDK may be used in developing wireless display, remote desktop, video editing, transcode and playback applications. Specifically, developers can use the AMF SDK for accessing AMD media accelerators for video encoding and decoding and color space conversions.
Learn more and download it from GPUOpen here: http://gpuopen.com/gaming-product/advanced-media-framework/