I am thinking the same thing was looking on scan and price for a rx480 starts at £240 but amd said it would cost £160. why is the price like 65% higher??
So you've had no problem whatsoever in paying the additional markup of products compared to what the US pays since now? It isn't just hardware, it's everything. Take cars for example. For the Ford Mondeo, Ford says it starts at £24,445, whereas for the same car here in the USA (called the Fusion), it starts at $22,120. Point is, a "suggested retail price" is just that, suggested. It will vary in different countries due to import fees and then by the retailer based on supply and demand. It's the downside of a free market economy.