Why AMD changed naming schemes with Polaris (RX 480 instead of R9 480X)

Discussion created by black_zion on Jun 2, 2016
Latest reply on Jun 15, 2016 by zionhalcyon

Computex 2016: Exclusive Interview With AMD | Custom PC Review


Some people don’t like seeing AMD adopting a new naming scheme. On this subject, Adam [Kozak, AMD’s Client Desktop Product Marketing Manager] commented “The reason for the new naming scheme is simple. Number keeping became very confusing for the consumers. We had the R# denoting the performance family, the then numbers trailing it to diversify them even further. Now there’s only two levels: RX for gaming and regular non RX series for mainstream performance.”