Brendan Eich is making a comeback.
Eich is now launching a new startup, called Brave, that aims to "fix" a problem with the modern internet — adverts.
Advertising is sick, Eich says. It's intrusive, tracking users with "cookies, tracker pixels, fingerprinting, everything," and slowing the internet down to boot — and as a result, users are increasingly turning to ad blocking software to eliminate them altogether.
Eich's solution: A new web browser that blocks all adverts by default — and then replaces them with new ones.