Microsoft to give away Windows 10 as free upgrade

Discussion created by kingfish on Jan 21, 2015
Latest reply on Feb 22, 2015 by black_zion

SEATTLE, Jan 21 (Reuters) - Microsoft Corp will give away its upcoming Windows 10 operating system as a free upgrade to users of the most recent versions of Windows and Windows Phone, as the world's largest software company tries to hold onto customers in the new mobile era that has largely bypassed it.

The announcement by Terry Myerson, who runs Microsoft's operating systems group, is a marked change for Microsoft, which has charged for new versions of Windows, one of its main profit drivers.

The new 'free' strategy is aimed at establishing Windows on as many devices as possible, and then trying to make up for lost revenue by selling valuable services such as Office over the internet, or cloud.