Distribution Channels

Discussion created by vanissam on Nov 4, 2009
Latest reply on Nov 14, 2009 by thomaseddi


I am a student from York University, and I'm doing a marketing plan based on your company. I was wondering if someone is able to aid me in understanding your various levels of distribution channels and their logistics.

I am aware the website has information on types of distributors and their regions however, I need more depth in the information. (ie. what exactly is a master distributor? How is your product transfered in terms of transportation? How many distribution channels are there, in terms of distributors --> wholesalers --> other resellers --> retail stores??)

Is there anyone I can contact or if you can assist me in understanding this?

Thank You!