At www.kroger.com/feedback, customers with a Kroger food receipt can tell others what they thought about their most recent shopping trip. Kroger uses this information to see how well its stores are doing, how happy its customers are with its items, and how good its customer service is. Retailers can get information about what customers want by using the KrogerFeedback website. Based on that knowledge, this helps the business provide better services. Customers at Kroger continue to get a better, more personalized shopping experience thanks to each answer.