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AMD Performance Paves the Way for Latest Adobe Creative Cloud Pro Video Features Revealed at IBC 2014

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We usually use the word “pipeline” in this blog to refer to a technical connection—the flow of bits through a process.

But OpenCL™ has fostered the creation of another type of pipeline, one that provides a direct flow of information between AMD and Adobe. This means that engineers at both companies know that high performance compute power is available on demand.  Equipped with that knowledge, they try new things and dig deeper. The result is a steady outflow of new features and functionality that enhance the entire Adobe® Creative Cloud™ professional video workflow for AMD customers on both Mac and Windows. The latest outpouring of innovation is on display for you to see and experience first-hand, this time in Amsterdam at IBC 2014, in Hall 7, booth 7.H35.


When your video workflow starts at the camera, you want your software environment to work directly with your native media formats. Adobe Creative Cloud users already benefit from AMD hardware acceleration that drives real-time debayering and playback of many popular media formats including Red R3D, CinemaDMG, and Blackmagic Pocket Cinema Camera JPEG. At IBC 2014, that list further expands with AMD hardware acceleration for Canon RAW and Phantom CINE. The boost gained by moving from software debayering to AMD hardware debayering means fast, effective workflows that don’t require time consuming conversions, so you can work with and retain the full impact of 4K footage and beyond.

We think that a lot of users will be excited by this news: Adobe Creative Cloud is getting support for the GoPro CineForm codec. With AMD acceleration on tap there is now an optimal workflow for editing, effects, compositing and color grading with the popular and abundant footage from GoPro HERO cameras.


Earlier this year Adobe Creative Cloud began leveraging OpenCL to accelerate the feathering mask tool in Premiere Pro CC. This fantastic tool enables the creative to blend and soften the edges of a mask. This adds subtlety when you alter, cover, highlight or obscure specific elements within video content over time. Feathered masks can be combined with mask tracking to create animated masks that track an object from frame-to-frame.

Adobe has now announced a powerful creative enhancement to its mask tools, using OpenCL to engage the processing performance needed to create complex Bezier masks and achieve greater realism. Now mask control points can be converted from linear paths to Bezier, giving users increased control over the shape of a mask. The new feature retains the feathering capability as well for fine blending of the effect.

Capping the additions to the masks toolset is a new Pen tool that lets the user free draw polygons to define masks. Combined with feathering and Bezier capabilities, users have remarkable control and unlimited freedom to achieve the exact looks they envision.


Adobe is introducing an important user experience enhancement with HiDPI support across all of its video desktop applications on Windows.  Using AMD processing via OpenGL, the interfaces for Premiere Pro CC and other video apps adapt to suit Windows high-DPI displays. Previously these interfaces were uncomfortably small when displayed on high DPI monitors. This makes a much more relaxed and functional user experience for today’s demanding 4K workflows.


When a project is finished, Adobe’s newly announced, OpenCL-accelerated Consolidate & Transcode function promises to be a big time-saver. This new tool takes all of the media used for a project, in all its variety of formats, and automatically creates a single archive in a uniform codec. This tool intelligently retains only the media that was actually used and is needed for the archive, rather than taking everything in bulk, so that the resulting archive is easily stored for future retrieval. When you bring the project back, conveniently included heads and tails make it easy for editors to revise and repurpose the project.

If you can’t make it to IBC, don’t worry, we’ll continue to post videos and other information on these great new features as well as results from our performance testing. If you are attending this year’s Adobe MAX, Oct 4-8 in Los Angeles, come check out the AMD booth where we will be showing the latest accelerated Adobe Creative Cloud workflows running on AMD A-Series APUs, AMD Radeon™ graphics and AMD FirePro™ professional graphics.

Supporting Resources:

Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

OpenCL and the OpenCL Logo are trademarks of Apple Inc., and are used by permission of Khronos.

*Originally Posted by Clarice Simmons in AMD on Sep 9, 2014 5:27:19 PM