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This year's annual Adobe MAX conference is October 4-8, 2014 in Los Angeles ( It brings together an incredible network of creative leaders, designers, broadcast and video pros, tech and business strategists, photographers, and more.

AMD is one of Adobe’s key technology partners and collaborators, so of course our team has been preparing powerful demonstrations to bring to the show floor (booth #113). Adobe MAX is a fantastic opportunity to see the many accelerated video production and image/photo processing workflows and features enabled by the joint efforts of AMD and Adobe.

There is a lot to see. Adobe continues to incorporate more and more GPU-accelerated features in its products, made possible by using open standards like OpenCL™ to leverage the immense compute resources of AMD GPUs and APUs to implement complex algorithms that simply weren’t practical before. This not only can help increase performance for existing functions, but has resulted in a seemingly endless stream of new and enhanced capabilities.


opencl in photoshop over time.jpg

Great examples of this include the enhanced Blur Gallery (first introduced in Adobe Photoshop® CS6 and later expanded in the June 2014 update to Adobe Photoshop CC),  Smart Sharpen (introduced in the January 2014 update), and most recently, the new Upscale feature (also introduced in the June 2014 update). And at this year’s International Broadcast Conference (IBC) in September 2014, we have seen continued enhancements of Adobe Premiere Pro CC, and the underlying Mercury Playback Engine that also powers SpeedGrade CC, Media Encoder CC, Prelude CC, that leverage GPU compute, including GPU-accelerated debayering for Phantom Cine and Cannon RAW formats to enable real-time effects and color grading for these popular camera formats. The results* are astounding.

Phantom Cine and Cannon RAW PPro Performance slide.jpg

The newest update to Adobe Premiere Pro CC also includes many important new features for 4K workflow.  Dave Helmly from Adobe gives a great overview of them on this video:

Here’s another useful video where Niels Stevens from Adobe explains the technology and demonstrates how Adobe Premiere Pro CC has added OpenCL optimizations for AMD FirePro GPUs to accelerate 4K debayering, visual FX, automated mask tracking, new raw 4k footage codecs and multi-GPU support.

If you are attending this year’s Adobe MAX, come see us at the AMD booth #113 where we will be showing the latest accelerated Adobe Creative Cloud workflows running on AMD A-Series APUs with AMD Radeon™ graphics, and AMD FirePro™ professional graphics. If you make it by the booth early in the show, we may even have a cool AMD giveaway for you.

Supporting Resources:

Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

OpenCL and the OpenCL Logo are trademarks of Apple Inc., and are used by permission of Khronos. Adobe and Photoshop are registered trademarks of Adobe Systems Inc.

*AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Test system was configured with an AMD FX-9590 processor, AMD FirePro™ W9100 graphics card and driver 13.352.1014.0 21-Jun-2014, 16GB DDR3-933 RAM, SSD hard drive, Windows 7. Test projects used Adobe® Premiere® Pro CC pre-release build as of 9/5 with 13 effects with the following native camera formats as source media 1) Phantom Cine, and 2) Canon RAW, render to the "Apple TV, iPad, iPhone 4 and newer - 720p 29.97" preset. Render times with OpenCL™ on versus off were measured in order to show an example of the enhanced performance for a project that implements GPU-accelerated debayering.

*Originally Posted by Clarice Simmons in AMD on Oct 1, 2014 2:01:42 AM