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AMD at ISC 2015

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Recently in Frankfurt, Germany, thousands of scientists, engineers, and HPC enthusiasts attended International SuperComputing 2015 for three days of deep technology lectures, networking, and the traditional German ‘beer and brats’. AMD exhibited with a well-placed booth that generated significant interest for the newly announced AMD FirePro™ S9170 Server GPU -- the only GPU in the industry to support 32GB of onboard high speed memory. Given that the competitive solution only supports up to 12GB per GPU, this represents a major advantage for AMD and allows our customers the opportunity to solve larger, more complex problems faster than ever before.  


We also met with many of AMD’s major customers who are interested in understanding where AMD is headed. They’ve been hearing that AMD is investing in R&D for High Performance Computing (HPC) with GPUs, next-generation ARM processors and an enterprise-class APU, initiatives disclosed by AMD President and CEO Lisa Su, and senior vice president and general manager for EESC Forrest Norrod, as part of our roadmap at the AMD Financial Analyst Day last May.

The excitement was palpable, as these large customers were eager to discover an alternative to competitor’s solutions. Our message was that AMD stands ready to be that alternative. As one customer commented: "AMD has just put another queen on the chessboard, and this will totally change the game!"  Customers were provided a glimpse into the HPC and workstation markets where vector applications with scale-up graphics performance, HSA enablement and optimized memory architecture are expected to deliver massive improvements.


Last year, many were only aware of the AMD’s Opteron™ CPU offerings. However, this year’s interest increased in AMD’s GPU products with many inquiring about AMD FirePro™ S9150 and AMD FirePro™ S9170 Server GPUs.


The AMD exhibit showcased a variety of design wins with HP and Supermicro that have given AMD increased credibility in the HPC space. 

OpenCL™ was recognized as a differentiating factor by attendees where they discovered the value of open versus closed development.

While it is pretty easy to get enthusiasts to “ooh“ and  “aahh” about cool technology, we know it will be a lot of hard work to get the same reaction for our large customers as we face the challenge of delivering on the promise of accelerated heterogeneous computing. Customers remain somewhat skeptical, so we have to prove we can steadily execute. Along the way, we have heard many cheering for AMD to succeed -- not just because we are the ‘alternative", but because we are known as an innovator and have an awesome technology roadmap that’s designed to deliver real value.

ISC 2015 has also proven to be an exciting time for the AMD Professional Graphics team. So I encourage you to ‘stay tuned’ for more exciting activities coming through the rest of the year. 

Karl Freund is the vice president of High Performance Computing at AMD. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

AMD, the AMD Arrow logo and FirePro are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners. OpenCL and the OpenCL logo are trademarks of Apple Inc. used by permission by Khronos

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