The maximum depends on the operating system and maybe the BIOS.
Some Ryzen AI Max reviews report that MS Windows can dedicate 3/4 memory to the iGPU, while Linux permits higher limits.
Some reports say to accomodate the largest models, dedicate a minimum to the GPU (512MB or 8GB) and let the operating system allocate the rest out of shared system memory. e.g.
* https://www.reddit.com/r/FlowZ13/comments/1klf8sp/qwen3235ba22b_on_linux_full_experts_q3_k_l/
* https://www.reddit.com/r/LocalLLaMA/comments/1kmi3ra/amd_strix_halo_ryzen_ai_max_395_gpu_llm/
If you're looking at Ryzen AI Max models, then there are currently no product configurations offered between 64 and 128GB, so if you need 64GB for your model, then you need more than 64GB of memory, and 128GB is the only choice. If 96GB configurations become available, then that could be an option.