I have exactly the same problem.
I've tried using the library ADL_SDK, the "ADL_Display_Color_Set" sets the brightness, contrast, hue, and temperature of the display but not the overlay video.
The SDK also includes the "ADL_Display_ControllerOverlayAdjustmentData_Set" but I did not understand how it can be used.
What I'd like to get is the same behavior that is achieved by modifying the video parameters in the "Catalyst Control Center" without the check of "Leave the application control the video adjustments".
Thanks,
Andrea