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Introducing Radeon Pro Software Hero_960.pngAMD FirePro and Radeon Pro graphics empower content creators and designers at many levels, from casual makers and students all the way up to seasoned professionals and enterprise workstation users. It’s not just hardware, though, that lets professionals unleash their creativity; powerful software is critical too, and we are introducing the first of many Radeon Pro Software releases.

 

The Radeon Pro Software Enterprise Driver 16.Q4 is designed to address the specific needs of enterprise users and also will support the upcoming release of AMD’s next-generation of professional graphics, the Radeon Pro WX series.

 

Addressing Enterprise Needs

More than anyone else, enterprise workstation graphics users need predictable software release dates so they can properly plan ahead.

 

The Radeon Pro Software Enterprise Driver addresses this need with a commitment that updates will be released on the 4th Thursday of each quarter, starting on October 27th, 2016, with future releases planned on January 26th, April 27th, July 27th, and October 26th, 2017.

 

The Radeon Pro Software Enterprise Driver includes the predictable feature, performance and stability improvements enterprise users need, and comes with Prioritized Support, meaning AMD’s goal is to work with customers, ISVs, and OEMs to provide prioritized engineering support.

 

Rock-solid Reliability

When it comes to stability improvements, the Radeon Pro Software Enterprise Driver 16.Q4 has been rigorously tested to help ensure rock-solid reliability and is designed to provide an optimal user experience for enterprise users.

  

Along with testing for stability, our software undergoes ISV testing that exceeds certification standards. Radeon Pro Software is certified in over 100 workstation applications covering the leading software professionals use.

 

Exceptional Performance

Radeon Pro Software Enterprise Driver Performance Chart_955.png

You will see faster performance in PTC Creo, Siemens NX, and Dassault CATIA when you compare the 16.Q4 Enterprise Driver with last year’s AMD FirePro™ 14.502.1019 Driver1.

 

It’s not just about raw performance either because Radeon Pro Software also enables outstanding productivity value. When tested against the Nvidia Quadro M2000, the AMD FirePro™ W5100 delivers up to 27% more productivity per dollar2.

 

Enhanced Productivity Features

Along with its performance and stability improvements, the Radeon Pro Software Enterprise Driver 16.Q4 also includes production-level features and capabilities such as support for AMD's pioneering virtual reality LiquidVR™ technology that exploits the capabilities of AMD graphics and enables professional VR workflows on Radeon VR Ready Creator graphics cards.

 

With DirectX® 12 and Vulkan™ support, the Radeon Pro Software Enterprise Driver 16.Q4 may be used for the coming real-time game engine professional workflow revolution. There is also WHQL support for Windows® 10 Anniversary Update and Windows® 10 Device Guard.

 

Certified Updates, Consistently Delivered

The introduction of Radeon Pro Software continues AMD’s commitment to providing all levels of workstation graphics users with high-performance and stable certified professional software.This commitment includes the Radeon Pro Software Enterprise Driver which incorporates new features, performance and stability improvements, and prioritized support designed to make enterprises and their users more productive -- all delivered on a predictable schedule.

 

Download the Radeon Pro Software Enterprise Driver 16.Q4 today.

 

Compatible with: Radeon™ Pro WX series, Radeon Pro Duo, AMD FirePro™ W series, select AMD FirePro™ S series
Supports: Windows® 7/10, Linux®

 

Alexander Blake-Davies is a Software Product Marketing Specialist for Professional Graphics at AMD’s Radeon Technology Group. Links to third party sites and references to third party trademarks are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third-party endorsement of AMD or any of its products is implied.

 

1. Testing conducted by AMD Performance Labs on a test system comprising of Intel E5-1650 v3 3.50GHz, 16GB RAM, Win7 64-bit SP1, AMD FirePro™ W7100, software drivers Radeon Pro 16.Q4 Enterprise (16.40) beta and 14.502.1019 for SPEC benchmarks (SPECapc and SPECviewperf).  Using 14.502.1019 with SPECviewperf 12.0.2 catia-04, AMD FirePro™ W7100 scored a composite of 57.33.  On the same system, using 16.Q4 with SPECviewperf 12.1 catia-04 AMD FirePro™ W7100 scored a composite of 74.96.  OEM Workstation platforms may vary configurations, yielding different results. Performance may vary based on use of latest drivers. Note: Results from SPECviewperf 12.0.2 and SPECviewperf 12.1 are directly comparable, in accordance to SPEC official website: https://www.spec.org/gwpg/downloadindex.html. Performance Differential: 74.96/57.33 = ~30.75% higher score on driver 16.40. FP-205

Testing conducted by AMD Performance Labs as of September 20th, 2016 on a test system comprising of Intel E5-1650 v3 3.50GHz, 16GB RAM, Win7 64-bit SP1, AMD FirePro™ W7100, software drivers Radeon Pro 16.Q4 Enterprise (16.40) beta and 14.502.1019 for SPEC benchmarks (SPECapc and SPECviewperf).  Using 14.502.1019 with SPECviewperf 12.0.2 snx-02, AMD FirePro™ W7100 scored a composite of 63.53.  On the same system, using 16.Q4 with SPECviewperf 12.1 snx-02, AMD FirePro™ W7100 scored a composite of 74.87.  OEM Workstation platforms may vary configurations, yielding different results. Performance may vary based on use of latest drivers. Note: Results from SPECviewperf 12.0.2 and SPECviewperf 12.1 are directly comparable, in accordance to SPEC official website: https://www.spec.org/gwpg/downloadindex.html. Performance Differential: 74.87/63.53 = ~17.85% higher score on driver 16.40. FP-207

Testing conducted by AMD Performance Labs as of September 20th, 2016 on a test system comprising of Intel E5-1650 v3 3.50GHz, 16GB RAM, Win7 64-bit SP1, AMD FirePro™ W7100, software drivers Radeon Pro 16.Q4 Enterprise (16.40) beta and 14.502.1019 for SPEC benchmarks (SPECapc and SPECviewperf).  On 14.502.1019 for SPECviewperf 12.0.2 creo-01, AMD FirePro™ W7100 scored a composite of 49.63.  On the same system, using 16.Q4 for SPECviewperf 12.1 creo-01, AMD FirePro™ W7100 scored a composite of 58.28.  OEM Workstation platforms may vary configurations, yielding different results. Performance may vary based on use of latest drivers. Note: Results from SPECviewperf 12.0.2 and SPECviewperf 12.1 are directly comparable, in accordance to SPEC official website: https://www.spec.org/gwpg/downloadindex.html. Performance Differential: 58.28/49.63 = ~17.43% higher score on driver 16.40. FP-206

 

2. AMD FirePro W5100 Pre-Tax Street Price From Amazon.com: $318.59; Accessed 09/20/2016 6:40 PM EST from https://www.amazon.com/Sapphire-FirePro-PCI-Express-Graphics-100-505737/dp/B00NJNDQMO/ref=sr_1_2?ie=UTF8&qid=1474411354&sr=8-2&keywords=amd+firepro+w5100

Nvidia Quadro M2000 Pre-Tax Street Price From Amazon.com: $429.29; Accessed 09/20/2016 6:40 PM EST from https://www.amazon.com/PNY-NVIDIA-Quadro-M2000-VCQM2000-PB/dp/B01ECDW5NK/ref=sr_1_1?ie=UTF8&qid=1474411239&sr=8-1&keywords=nvidia+m2000

CPU: Intel E5-1650 v3 3.50GHz, Memory: 16GB RAM, OS: Win7 64-bit SP1, AMD Driver: 16.40 Beta Nvidia Driver: 368.39. Application: SPECapc Siemens PLM NX 10.0, FSAA. Subtest: N/A. AMD W5100 Composite score: 4.11. Nvidia Quadro M2000 Composite score: 4.33. Productivity Advantage Calculation: Composite score divided by price. AMD Productivity Per Dollar Score: 4.11/$318.59 = 0.0129. Nvidia Productivity Per Dollar Score: 4.33/$429.29 = 0.01009. AMD Advantage: 0.0129/0.01009 = 27.9%. FP-204

Professionals rely on AMD FirePro graphics for its flawless stability, seamless performance, and state-of-the-art features. And in order to make better decisions faster, professionals count on our driver’s reliability. So, how are we doing on that count so far? Only two issues1 have been reported to AMD’s global customer care unit this year to date.

 

Today we are announcing AMD FirePro driver release 15.301.2601.1002. This driver has undergone months of workstation-focused testing with leading OEM platforms, and specific testing to enable certification with leading applications, including CATIA, PTC Creo, Siemens NX, and SOLIDWORKS.

 

Which bring me to the next great thing about this driver: powerful performance. You can expect to get up to a whopping 31% improvement in applications like CATIA and Siemens NX. Check out these numbers:

 

"Our PTC Creo customers demand quality and stability to ensure their ideas and designs are fully realized. AMD consistently delivers quality drivers for AMD FirePro professional graphics matched with performance and robust support of their hardware so that Creo customers can accomplish their design potential."

- Paul Sagar, Vice President of Product Management, MCAD Segment, PTC

 

"AMD's improved benchmark results meet our customer's expectations of high quality and increased performance.  Siemens PLM Software relies on the latest AMD professional graphics drivers built for performance and reliability to enhance customer productivity for their design, engineering and manufacturing efforts."
- Chris Brosz, Vice President, Technical Operations, Siemens PLM Software

 

 

And there’s more. Today we are also releasing the AMD FirePro 16.30 beta driver that includes some industry-leading features. Available later this year, the upcoming professional graphics driver will help empower content creators and experience designers with rich, new capabilities:

 

  • Support for AMD's pioneering virtual reality LiquidVR™ technology, to enable delivery of stunning content, advanced comfort, and effortless compatibility to this next-generation of VR experiences.
  • Next-Generation API support including DirectX® 12 and Vulkan™
  • Support for Windows® 10 Anniversary Update (‘Redstone 1’), delivering Windows 10 Anniversary update support for our workstation products at the same time as for our consumer graphics products.
  • Support for Device Guard, part of Microsoft Windows 10 security solutions for enterprises, that enables users to lock down applications that are trusted on the device, helping increase protection for users against viruses, malicious attacks, and platform tampering.

With AMD FirePro™ professional graphics, the future is looking bright. You can download these drivers by clicking here: 15.301.2601.1002, 16.30 Beta, 15.302.2301 Linux

 

Sasa Marinkovic is Head of VR and Software Marketing for AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 

DirectX and Microsoft are registered trademarks of Microsoft Corporation in the US and other jurisdictions.

Vulkan and the Vulkan logo are trademarks of Khronos Group, Inc.

Other names are for informational purposes only and may be trademarks of their respective owners.

 

  1. Internal data according to AMD Global Customer Care team who take calls from end users and resolve any problems they may have.  Only two bugs requiring driver changes have been reported for the first six months of 2016.  Those two bugs reported are SWDEV-85684 andSWDEV-85369. FS-5
  2. Testing conducted by AMD Performance Labs as of July 1st, 2016 on  a test system comprising of Intel E5-1650 v3 3.50GHz, 16GB RAM, Win7 64-bit SP1, AMD FirePro™ W7100, software drivers 15.301.2601.1002 and 14.502.1019 for SPEC benchmarks (SPECapc and SPECviewperf).  On 15.301.2601.1002 for SPECviewperf 12.0.2 Catia-04, AMD FirePro™ W7100 scored 75.21.  On the same system, using 14.502.1019 AMD FirePro™ W7100 scored 57.33.  OEM Workstation platforms may vary configurations, yielding different results. Performance may vary based on use of latest drivers. Test results are not average and may vary. FS-1
  3. Testing conducted by AMD Performance Labs as of July 1st, 2016 on a test system comprising of Intel E5-1650 v3 3.50GHz, 16GB RAM, Win7 64-bit SP1, AMD FirePro™ W7100, software drivers 15.301.2601.1002 and 14.502.1019 for SPEC benchmarks (SPECapc and SPECviewperf).  On 15.301.2601.1002 for SPECapc PTC Creo 3.0, AMD FirePro™ W7100 scored 7.13.  On the same system, using 14.502.1019 AMD FirePro™ W7100 scored 5.54.  OEM Workstation platforms may vary configurations, yielding different results. Performance may vary based on use of latest drivers. Test results are not average and may vary. FS-2
  4. Testing conducted by AMD Performance Labs as of July 1st, 2016 on a test system comprising of Intel E5-1650 v3 3.50GHz, 16GB RAM, Win7 64-bit SP1, AMD FirePro™ W7100, software drivers 15.301.2601.1002 and 14.502.1019 for SPEC benchmarks (SPECapc and SPECviewperf).  On 15.301.2601.1002 for SPECapc PLM NX 8.5, AMD FirePro™ W7100 scored 5.87.  On the same system, using 14.502.1019 AMD FirePro™ W7100 scored 4.47.  OEM Workstation platforms may vary configurations, yielding different results. Performance may vary based on use of latest drivers. Test results are not average and may vary. FS-3
diana.campos

Setting the pace for 2016

Posted by diana.campos Employee Jan 13, 2016

Our commitment to you, AMD Channel Partners

 

A new year brings new opportunities and a chance to build upon last year’s initiatives and commitments.

 

At AMD, we are excited for another year of building great products while focusing on our Channel Partner relationships. Our commitment is to help you grow your AMD business by providing tools, programs, and trainings that are of value to you.

 

As you plan the new year, don’t forget to take advantage of the resources available to you. This year, we have great topics and speakers lined up for the AMD Meet the Experts webinar series and various on-demand sales tools and trainings being developed.

 

The AMD Meet the Experts Partner Training - Register here to attend this month's webinar

 

The AMD Meet the Experts Partners Training is a webinar series hosted monthly to connect you with AMD product, technology, and marketing experts. Through these webinars, you can get answers to your questions and get information on the latest product introductions and business updates.

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To kick off the year, we have two very special guest speakers.

 

Join us on January 21st at 9 AM [GMT-6] to hear from Darren Grasby, President of EMEA and Global Channel Sales, and Gerald Youngblood, Director of WW Channel Marketing and Communications. In this webinar, Darren and Gerald will discuss AMD’s plans for 2016 and their thoughts on industry opportunities for the Channel.

 

Register and be prepared with questions for our speakers.

 

If you do not receive the monthly invitations and would like to stay up-to-date on the dates and topics for future webinars, sign up to be added to the distribution list here.

 

On-Demand Sales Tools, Marketing Assets, and Trainings at www.partner.amd.com

 

The AMD Partner Hub is your online resource with easy access to training, sales tools, and marketing materials.

 

  • If you need to promote an AMD-based product, visit the Marketing Materials section and download marketing toolkits which contain files such as online banners and printed materials.
  • For quick information on AMD products, download the sales tools under the Marketing Materials section. Sales tools are one-page informational sheets that highlight AMD products’ value proposition, features, competitive benchmarks and technical specifications. Many sales tools are localized in various languages.
  • Need in-depth details on specific AMD products? Visit the Training section and take the self-paced courses. Once you have completed the course, check your knowledge by taking the quiz at the end.

 

Our commitment to you this year is to provide you with the tools to help you seize new opportunities and achieve your business goals. We look forward to continuing our work with you and we wish you a successful 2016!

 

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Your Channel and Sales Enablement Team,

Diana Campos and Carolina Castaño

 

Diana Campos, Channel Marketing Training Specialist and Carolina Castaño, Channel Enablement Manager, at AMD. Their postings are their own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied

Building a strong ecosystem has been one of the key objectives for the AMD Embedded team, primarily because our customers are using our solutions to design very complicated systems that require reliability, scalability, and long-term availability. In order to speed their design process, our customers need to work with third-party companies, better known as our technology partners, who have the know how for building COTS or customized embedded board solutions, providing world-class manufacturing services, or developing embedded software stacks that span operating systems, firmware, and development tools.

 

The AMD Embedded team understands the value our technology partners bring to our customers, which is why we are very excited to launch a revamped AMD Embedded Partner Program that better serves our embedded partners’ needs and builds stronger collaboration with our strategic partners going forward.

 

The program is designed specifically for our Hardware Partners, which will be the first to launch, and we will roll out the program for our Software Partners later this year.

 

Here are some of key benefits for the four tiers of our Hardware Partners:

 

  • General Members are eligible to receive access to training, sales tools, marketing assets, communications, and General Member logos.
  • Select Partners are eligible to receive "General" Member tier benefits plus “Select” logos, an invitation to join the New Product Introduction (NPI) Beta program and will have early access to design materials, silicon samples, and reference design platforms.
  • Premier Partners are eligible to receive "Select" tier benefits plus the opportunity to earn co-marketing funds and participate in the co-marketing activities, invitations to attend AMD launch events and the AMD Technology Executive Summit, advance roadmap updates, priority support from AMD HQ and local FAEs, as well as “Premier” logos.
  • Elite Partners are eligible to receive exclusive benefits including co-marketing funds, participation in the AMD Technology Executive Summit and AMD Global Sales Conference, priority sales-out promotion, priority support from AMD HQ and global FAEs, an invitation to join the NPI Alpha program, as well as “Elite” logos.

 

All partners have access to our Partner Portal, a secure website that provides access to many benefits of the program and plus resources to help partners expand their AMD business. On the AMD Partner Portal, partners will have access to: program documentation, sales tools, marketing assets, product and vertical market trainings and newsletters as well as other important announcements from AMD.

 

We really appreciate to the contributions all of our embedded partners have already made to the AMD Embedded business and look forward to ongoing momentum with our strategic partners and growing our mutual business aggressively with the help of this revamped partner program.

 

Scott Aylor is the corporate vice president and general manager for AMD Embedded Solutions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


 

 

samantha.davis

Back in the Saddle

Posted by samantha.davis May 11, 2015

At AMD we pride ourselves on innovation and on a pioneering spirit that enables our partners to make their visions a vibrant, undeniable reality.  I have spent over 8 years seeing this come to life and more importantly I’ve had the opportunity to present our technology to the world.  My channel journey started as a pre-teen attending First Saturday PC component swap meets in Dallas.  That’s where I learned about building and rebuilding systems.  My passion has become a career.  The heart and soul of the PC channel is a network of distributors, retailers, system integrators, value-added resellers, and e-tailers who enable people like me to give widgets a story. Several years ago I had the opportunity to build AMD’s first global channel partner program.  At the end of 2014, I was asked to take responsibility for our AMD Partner Program and build AMD’s first global channel marketing team.  Just like my PC, I took a look at the system we had in place and worked with my team to keep some components and upgrade others.


AMD owes its partners a pioneering approach to engaging with our channel partners and we are here to deliver.  We have created a new AMD Partner Hub, built to be easily accessible via phone, tablet, or computer, to give you unencumbered access to a plethora of resources. The revolutionary part is that we don’t want to keep it behind a login firewall as was done in the past.  We want to put as much out into the ecosystem as possible and earn your engagement.  The AMD Partner Hub includes the following:

  • Sales Tools
  • Training
  • Marketing Assets
  • Latest News and Reviews
  • Communications
  • Localized Content in 8 Languages


We will also now have a monthly Meet the Experts webcast series where partners will have direct access with the best and brightest within AMD.  You will continue to be able to sign up for our AMD Channel Update newsletter and key partner alerts.  We will be looking to our community for direct feedback on how we can evolve and change.  If you find the content valuable, give us the means to contact you.  You can start by reaching out to me via Twitter or LinkedIN.


This is only the beginning. I’m excited to be back in the saddle leading our worldwide channel marketing team.  We look forward to serving you better and enabling you to leverage our technology to create your vision.


I’m off to make an impossibly small AMD APU-based PC with my son because we think we can …

 

 

Gerald Youngblood (@GCYoungblood) , Director of  Worldwide Channel Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied

- See more at here.



*Originally posted by Gerald Youngblood in AMD Partners on Apr 10, 2015 12:23:29 PM

As the program manager for AMD’s online gaming marketing activities, I have spent a lot of time researching online gaming and eSports and one thing is very evident: it is booming and shows no signs of slowing down. AMD recently surveyed over 13,000 passionate gamers and 85% percent of them game over 10 hours a week, while 54% watch over 5 hours of online gaming weekly. MOBA (multiplayer online battle arena) games have also surged in popularity, with over 27 million daily League of Legends players1 and over 10 million Dota 2 players last month.2

 

AMD uniquely serves the needs of your customers who game or watch online gaming with products and features that offer extraordinary performance and experiences. AMD A-Series A8 and A10 APUs with internal Radeon™ R7 graphics offer superb performance on all the most popular MOBAs for the beginning online gamer. Our A8-7650K APU performs at an impressive average of 60 fps on League of Legends, while the A10-7850K APU provides a stunning average of 96 fps on Counter Strike: Global Offensive and an average of 56 fps on Team Fortress 2.3

 

For your gaming customers who need the firepower to play more resource-intensive AAA titles, Radeon R7 discrete graphics offer budget-conscious gamers the ability to play the latest games at high frame rates for an amazing visual experience. The AMD Radeon R7 260 and the Radeon R7 260X graphics cards offer optimal performance and power efficiency, the ability to play on multiple monitors and 4K-quality MOBA gaming.

 

All of the aforementioned products provide support for AMD FreeSync™ Technology. AMD FreeSync is what your gamer customers have been waiting for – a solution that eliminates screen tearing without the usual lag and latency.4 Rather than delivering frames at intervals that exactly fit the monitor’s refresh rate, AMD FreeSync lets the graphics card control the refresh rate. This eliminates large jumps in frame rate for noticeably smoother gameplay.

 

AMD has long been a leader in gaming. Our processors, APUs and graphics cards have been the foundation of gaming systems for years. In addition, AMD Radeon™ graphics deliver world class performance and breathtaking image quality in the world’s top gaming consoles including the Microsoft Xbox® One, Sony PlayStation® 4, and Nintendo® Wii U™. AMD equips you with great components for your gaming customers, regardless of whether they strictly play MOBAs or the latest AAA titles.

 

 

  Andy Thompson, Product Marketing Manager, Worldwide Channel Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.



*Originally posted by andthomp in AMD Partners on Mar 17, 2015 7:44:03 PM

AMD’s dedication to gamers starts with first delivering innovative technologies to our channel partners.  With FreeSync1, partners can offer a smooth gaming experience to customers.  AMD’s fundamental philosophy is built around creating open-source technology that benefits the entire market.

FreeSync is AMD’s name for a complete three-part solution: a Freesync-compatible AMD Radeon™ graphics card, a Freesync-enabled AMD Catalyst™ graphics driver and a DisplayPort Adaptive-Sync-compatible display. These three pieces will work together to abolish tearing, eliminate stuttering and greatly reduce input latency. What does this all mean and what problem will FreeSync solve?  Here’s the answer in laymen’s terms.

Gamers want to maintain the highest possible FPS and currently, achieving high FPS means unwanted screen tearing. 

Screen Tear Image.jpg

         Tearing occurs because the monitor is being fed a new frame before it has finished drawing the last one; two (or more) frames are being displayed at once causing a break in the on-screen image. Vertical synchronization (V-sync) was created to fight tearing by allowing the monitor to set the pace. V-sync prevents the graphics card from doing anything visible to the display memory until after the monitor finishes the current refresh cycle.  But with V-sync, framerates are reduced, the mouse lags and stuttering diminishes gameplay quality. 

FreeSync combats both tearing and stuttering by utilizing the Radeon GPU to achieve a dynamic refresh rate (DRR).  It synchronizes the refresh rate of the monitor with the refresh rate of the Radeon GPU, 1:1.  Disabling V-sync in favor of FreeSync will eliminate large jumps in framerate, resulting in noticeably smoother gameplay.  FreeSync also reduces ‘input latency,’ the delay between mouse movement and cursor movement.

In addition to improved smoothness, image quality and responsiveness, FreeSync is an ‘open’ solution.  Unlike the competition, FreeSync offers a better gaming experience with no licensing fees, no proprietary hardware and open standards. See details on how FreeSync compares to the competition.

FreeSync will be available in Q1’15.  The cards: All AMD Radeon™ graphics cards in the AMD Radeon™ HD 7000, HD 8000, R7 or R9 Series will support Project FreeSync for video playback and power-saving purposes. The AMD Radeon™ R9 295X2, 290X, R9 290, R9 285, R7 260X and R7 260 GPUs additionally feature updated display controllers that will support dynamic refresh rates during gaming. All A-Series APUs based on the GCN Architecture also feature the necessary hardware capabilities to enable dynamic refresh rates for video playback, gaming and power-saving purposes. The driver: AMD’s latest Catalyst Omega driver will be available on amd.com in February.  The monitors: Approximately 11 FreeSync-enabled monitors will hit the market in February and March.  AMD will continue to announce the availability of these monitors via amd.com.


Jenny Lindsey, WW Channel Marketing at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied. - See more at: http://community.amd.com/community/amd-blogs/amd-partners/blog/2014/04/04/the-real-price-of-productivity#sthash.wR3IxDbw.dpuf


 

FreeSync is an AMD technology designed to reduce or eliminate screen tears in games and videos by allowing the monitor’s refresh rate to be controlled by and synchronized to the graphics card.  Requires DisplayPort 1.2a compliant monitors that support DisplayPort Adaptive-Sync and an enabled AMD Radeon™ R7 Series or R9 Series graphics card with forthcoming FreeSync-enabled driver.  Support for use with multiple monitors planned.  Confirm supported technologies with system manufacturer before purchase.



*Originally posted by jennifer.lindsey@amd.com in AMD Partners on Feb 3, 2015 2:57:00 PM

Something is happening in the world of graphics and it is a sea change that is bringing benefits to everyone in the industry. AMD has always sought to offer the best possible GPU with our Radeon line of products but not since the purchase of ATI in 2006 has the company had the strength it has now.

Take a look at the chart below which shows the performance of AMD Radeon v NVidia GeForce as tested using the independent benchmark 3D Mark Firestrike test.  We can see that at every point in the stack AMD Radeon offers a competitive performance lead.   However when we add currently available pricing from etailers like Newegg.com, Scan.co.uk, Alternate.de or JD.com, you will see that Radeon is also cheaper at every level.  Why is this?

There are three factors making Radeon the best buy today;

  1. Performance.  AMDs advanced GPUs deliver extraordinary performance and spectacular efficiency. Offering the best product across the board- better performance at every price point.
  2. Social. AMD has long had a strong fan base but over the last 18 months our lead in gaming following the wins with Xbox, PS4 and the partnership with EA/Dice with Battlefield 4 and the hugely successful launch of Mantle has seen ‘Team Red’ grow enormously.  As measured by Sysomos Heartbeat end user sentiment for AMD has grown by more than 200% in the last 18 months and our expectation is for those to increase further.
  3. Technological. A recent report from website Eteknix showed how far AMD has come in improving both the performance and reliability of our drivers. Today’s Radeon software drivers are not just good but world class, strong enough to be used by the world’s most demanding and stringent users like Boeing, Lockheed and Philips.  Our success in Professional Graphics with our Fire Pro range is testament to this.

  Today many stores around the world are now using the chart below to help guide customers to making the right choice of GPU.  We believe that the use of fair, independent benchmarks like 3D Mark is crucial to the establishment of fair competition to the benefit of all.  We encourage you to use the chart or even do your own testing and share your results.  3D Mark can be downloaded from here.

 

Radeon CLU for RT Blog.jpg

Roy Taylor, Corporate Vice President, Worldwide Channel Sales at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied. - See more at: http://community.amd.com/community/amd-blogs/amd-partners/blog/2014/04/04/the-real-price-of-productivity#sthash.lZb3BGmI.dpuf



*Originally posted by System Admin in AMD Partners on Aug 12, 2014 6:02:59 PM

The AMD Partner Program helps participating channel partners to grow and prosper with AMD’s broad, industry-leading technology portfolio.

 

The framework of the program is aspirational by design, encouraging channel partners to grow with AMD. Channel Partners are assigned a track based on their business model (Etailer, Retailer, System Builder, and Distributor) and earn their tier (Select, Provisional Premier, Premier, Elite) based on transparent criteria.  They know exactly how to ascend in the program to gain increased benefits.  Partner reviews and dashboards are key features that help partners track of their progress in the program as they continue reaching for new heights.

 

Partner tier determines the level of available benefits. Partner track determines the type of available benefits.  The type of benefits needed to help partners grow differs by business model and APP delivers on that.  For example,

  • System Builders need technical benefits to help support their systems-design process:  product samples, drivers, BIOS updates, and access to technical support


  • Retailers & Etailers need marketing benefits to help support their sales-out efforts:  marketing campaigns, product bundles, web banners, and inclusion in AMD’s ‘Where to Buy’ online shop

 

  • Distributors need technical benefits to help enable their sales teams to resell AMD technology:  product training, sales tools, third party benchmarks, and top reviews and news

 

Each tier from Select to Elite is eligible to earn an increasing level of benefits.  Once a partner achieves Elite status they are eligible to receive exclusive benefits according to track – benefits that will help them continue to prosper, including: 

  • Co-Marketing Funding (MAF) - Partners can earn funds to be used to promote the sale of AMD products or systems through the purchase and/or sale of qualifying products. As a matching fund, AMD MAF helps to magnify the power of marketing budgets.

 

  • Advertising on the AMD Catalyst™ Control Center (CCC) Driver Site – Partners promote their AMD-based products and solutions via banner advertisements to end-users on the CCC driver site which is visited by millions of users annually.

 

  • Participation in the AMD Executive Team (AET) Summit – Partners can earn access to the AMD Executive team via the AET Summit and are briefed on AMD’s corporate vision, technology and product strategy, and the key role of AMD’s channel partners. All members have access to the AMD Partner Portal (APP.AMD.com), a secure website that provides resources to help partners grow their AMD business.  Partners will find:  APP documentation, sales tools, marketing assets, product training, Ask the Experts, videos, top reviews and news, and Sales Opportunities.  The new Sales Opportunities feature provides partners essential information on how to build a business reselling solutions based on AMD technology including AMD FirePro™ workstation graphics, tablets, mini PCs, and AIOs. All resources found on the AMD Partner Portal help partners position their AMD-based components and solutions for success.

 

Additionally, all partners have access to a broad range of timely Channel Update communications with the latest news, third party product reviews, industry benchmarks, and more—delivered directly to partners’ inbox.  Designed to help partners position and sell AMD technology, Channel Updates are tailored to track and tier.

We’re looking forward to the impact that the AMD Partner Program will have on our channel partners’ success!

 

John Morris, Director of Worldwide Business Management at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.



*Originally posted by System Admin in AMD Partners on Mar 28, 2014 1:57:05 PM

Over the last year we have seen that when making comparisons between AMD and Intel APUs using a fair and independent benchmark like PCMark 8.2, our products offer better performance for less cost than competing products in the same class.

 

This fact is gathering an increasingly larger audience around the world and causes many to give AMD a fresh look.  However, I believe that it is doing a much bigger service than helping AMD and our channel partners to be successful.  I also believe that the use of a fair benchmark to make these comparisons is righting a fundamental wrong.

 

Let’s take a look at the price comparisons between us and our competitor.

 

AMDPIBPCM 8 WorkIntelPIBPCM 8 WorkDifference
A10 7850K$ 189.004287i5 4670K$ 239.004243$50.00
A10 7700K$ 159.004175i5 4670T$213.003857$54.00
A10 6800K$139.004071i5 4440$194.003972$55.00
A8 6600K$119.003828i3 4340$157.003677$38.00
A6 6400K$75.003331Pent. G3430$99.003542$24.00

 

The prices were taken on the morning of February 21, 2014 from Newegg.com and the PCMark 8.2 Work scores were taken from our latest Competitive Line Up (CLU) report.  The CLU report is an AMD internal report whereby AMD Labs benchmarks our offerings against those of our competitors.   I used the PCMark 8.2 “Work” test since, conservatively speaking, it does not focus on graphics performance and thus is usually perceived by reviewers as the toughest PCMark test for AMD.

We can see that the differences are significant.  If we were to multiply these differences in price by the difference in market share for each SKU, there can be no doubt that quite literally hundreds of millions of dollars are being overspent around the world.

 

At a fundamental level we understand this.  But spare a thought for a moment to consider that among   potential over spenders are people and organizations that either cannot afford that difference or could spend it in better ways.  Schools and universities, hospitals, government departments, transport authorities, train and bus companies come to mind as some of many examples.

 

Why are schools around the world spending money on technology that could be better spent in classrooms and extracurricular activities for children?  We could ask why our hospitals are spending money on pricey technology could be spent on extra beds.   In the pharmaceutical industry, there is a debate about overcharging for life-saving drugs but I believe a similar debate should take place about the premium that our competitors are charging for APUs that simply should not exist.

 

Encouraging and communicating the serious need for everyone in our industry to adopt the use of an independent benchmark like PCMark 8.2 is pressing.  No discussion about APUs should take place without reference to it. For too long consumers and IT authorities have been without a true and fair means to make comparisons between technologies and that is no longer the case.

 

Every one of us at AMD and all of our channel partners stand at a crossroads in our industry.  Ahead of us is the chance to make a real difference to the world, a real chance to right a fundamental wrong, focus on the true price of productivity and show how fairer benchmarking can bring about change that can affect millions of people for the better.  Please join us in taking up this challenge.

 

Roy Taylor, Corporate Vice President, Worldwide Channel Sales at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.



* Originally posted by System Admin in AMD Partners on Apr 4, 2014 4:48:19 PM

Today, we’re proud to introduce the new AMD Partner Program (APP), which delivers to channel partners (partners) a program that is both aspirational and motivational.  It enables partners to sell components and to design, build, and sell solutions based on AMD technology.

 

Aspire, Motivate, Design - AMD. These are the cornerstones of the new AMD Partner Program.


Partners earn their tier (status) according to criteria that is transparent, and they know how to ascend in the program to earn increased benefits. Partner tier determines the level of available benefits and includes: Select, Provisional Premier, Premier, and Elite.   Partner track (business model) determines the type of available benefits and includes: System Builder, Retailer, Etailer, and Distributor.

Benefits highlights include:

Select Partners are eligible to receive access to training, sales tools, marketing assets, channel communications, and Select certificates and logos.

Provisional Premier Partners are eligible to receive Select tier benefits plus rebates according to track, and have two quarters to attain Premier Partner status.

Premier Partners are eligible to receive Provisional Premier tier benefits plus access to AMD executives via partner meetings, and Premier certificates and logos according to track.

Elite Partners are eligible to receive exclusive benefits according to track, including:  Co-Marketing funding, advertising on the Catalyst™ Control Center driver site, participation in the AMD Executive Team (AET) Summit, , and Elite certificates and logos.

 

All partners have access to the AMD Partner Portal at APP.AMD.com and Channel Update newsletters.  The AMD Partner Portal, a secure website, delivers many benefits of the program and provides resources to help partners grow their AMD business.  On the AMD Partner Portal, partners will find: APP documentation, sales tools, marketing assets, product training, Ask the Experts, videos, top reviews and news, and sales opportunities.

 

APP provides participating partners with a program focused on helping to drive profitable business through the promotion of AMD’s broad, industry-leading technology portfolio. We’re looking forward to the impact that the AMD Partner Program will have on our channel partners to help them aspire, motivate and design.

 

Amy McFarland, worldwide head of the AMD Partner Program at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.



*Originally posted by amcfarla in AMD Partners on Mar 25, 2014 7:54:31 AM

Written By: Gerald Youngblood (@GCYoungblood), Director, North America Marketing at AMD 

 

A few months ago I was talking to a colleague from another hardware company about “channel people” and how we seem to find each other in a technology crowd.  There’s something about trying to find homes for products that you love through the complex web of ecosystem partners, distributors, e-tailers, retailers, VARs, and others who add unique value on the way to an end customer.

 

There’s a thrill in pushing the right buttons and pulling the right levers, but it’s so much more exciting to have a product that opens up a world of possibility.

 

Launching our latest A10 APU, codenamed “Kaveri”, is one of those times.

 

It’s a product that gives you the instant gratification of high system, graphics, and compute performance, but this is no iteration.  It’s time for that living, breathing channel, of which I’m a longtime member, to find its inner child. The new A10 APU is an engine for imagination, providing a kaleidoscope of colors to paint with. 

 

We’ll start with features like AMD TrueAudio technology where we took the capabilities of a high-end sound card and incorporated it into the APU itself.  The technology can be leveraged to build a more immersive gaming or theater experience from one chip.  Channel partners can take advantage of AMD TrueAudio technology with upcoming games like Thief by Square Enix

 

Our newest APU also delivers AMD’s revolutionary Mantle API, giving game developers the ability to cut through layers of software overhead to unlock incredible performance gains for those bold enough to embrace AMD’s Graphics Core Next architecture.  These gains are on display in the Mantle update for Battlefield 4 by EA

 

That’s right, the same architecture found in our industry-leading graphics cards is riding shotgun in the same chip that delivers revolutionary soundscapes.  Your inner child’s eyes and ears should be very pleased, but what about the mind?

 

The channel is full of minds focused on profitability and hearts driven by innovating in every way imaginable.  It’s also filled with people who have long memories. 

 

I often find myself reminiscing about the advent of AMD64 where we decided to take x86 familiarity into a 64-bit future.  There are other times when we discuss the transition to multi-core CPUs. 

 

AMD and our technology partners are changing the world again with a concept called Heterogeneous Systems Architecture (HSA).  The acronym is not important.  The critical piece is that HSA allows us to unlock the compute power of graphics cores beyond gaming.  With non-gaming ISVs like Adobe and Corel embracing HSA optimization we are seeing significant progress.  By uniting the memory architecture between the CPU and GPU on-die and creating programming interfaces to take advantage of that change, performance can scale dramatically. 

 

With the help of the channel, our technological innovations can change the world just like AMD64 and multi-core.  That’s why I’ll always be a “channel guy.”  The dreamers and first-movers prosper by keeping grown-ups happy with return on working capital while nurturing the child within us all with endless possibilities.

 

 

Gerald Youngblood is Director of North American Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.


*Originally Posted by Gerald Youngblood in AMD Partners on Feb 5, 2014 3:01:00 PM