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10 Posts authored by: susan.moore Employee

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In our Shared Values blog series, we explore ways in which business and community success intersect – and what AMD is doing at those intersections. Today, I’m pleased to highlight AMD’s 22nd annual corporate responsibility update, an in-depth look at the company’s impact in society, on the environment, and within the communities where our company and employees call home.

 

“At AMD, we create leadership semiconductor solutions that are designed to help solve some of the world’s toughest challenges,” says AMD CEO Dr. Lisa Su. “We are extremely proud to build high-performance computing and graphics products that lead the industry, and to do that in a manner that leaves the world a better place.”

 

This past year has been momentous in the company’s 48-year legacy, as our engineers and business teams around the world have launched new architectures for computing and graphics, code-named “Zen” and “Vega.” This has been no easy feat. In close collaboration with our technology partners, new AMD-based products are entering datacenters, machine learning, student education, university research, growing businesses, home entertainment and elsewhere.

 

In bringing AMD technology to market, we are proud to do so through the lens of people, planet, and purpose. The opportunities to make a meaningful impact on the challenges facing us all are great, and the technology resources at our disposal also continue to grow, right alongside the desire to create positive change through the application of innovative solutions. At AMD, this approach is not an “add on,” but a “how to.”  Through our products and presence, we strive to positively impact the people touched by our technology in the planet we share through the design and integration of technology that serves a meaningful purpose.

 

In this year’s update, we highlight the following priorities and engagements, plus many others:

 

PEOPLE

  • Helping ensure that working conditions throughout our supply chain are safe, and that everyone involved in delivering AMD products – from the design lab to the manufacturing line – is treated with dignity and respect. We set high standards for our suppliers and regularly review and help support their compliance. See also this human rights and labor issue brief.
  • Creating an inclusive work environment where our employees bring their unique perspective and passion to work every day. AMD’s employee resource groups are integral to company culture, and support AMD’s 100% score on the Human Rights Campaign Foundation’s Corporate Equality Index.

 

PLANET

  • Designing energy efficient processors while continuing to meet consumers’ performance expectations. Through AMD’s award-winning 25x20 Energy Efficiency Initiative, the company remains on track to reach an ambitious goal, and third-parties are taking notice of the company’s achievements. See also this energy efficiency issue brief.
  • Remaining committed to operations that reduce greenhouse gas emissions and electricity use. The Science Based Targets Initiative verifies that AMD’s 2020 climate goals are in line with reductions needed to address climate change and transition to a low carbon economy.
  • Giving back to our site communities through the time and talent of our workforce in company-sponsored volunteer events.  In our third annual day of service, 1,640 AMDers at 20 sites worldwide headed out of the office to contribute in their communities.  This year through 6,400 volunteer hours, we collectively helped prepare 44,000 meals, planted over 1,000 trees and seedlings, collected over 900 pounds of trash, and more. Company volunteer events occur throughout the year, as well.

 

PURPOSE

  • Bringing the excitement of virtual reality into the education classroom. As a showcase for educators around the world, AMD and HTC teamed up to bring virtual reality headsets and the personal computers needed to power them to a school in Nashville, Tennessee, where students used the technology to deepen their knowledge of geography, history, and more.
  • Delivering state-of-the art medical imaging into health care. Barco, Inc. leverages AMD’s graphics technology to deliver more precise and detailed diagnostic displays, enabling radiologists to improve their efficiency and accuracy in making diagnoses.
  • To learn more about how AMD’s products are enabling the creativity and passions of technology users, visit our case studies page for more stories.

 

We thank our workforce, technology partners and communities around the world for joining with AMD as we continue to deliver technology designed to help solve some of the world’s toughest challenges.

 

To keep up with AMD’s progress and programs, you may follow us on Twitter @AMDInitiatives.

 

Susan Moore is AMD’s Corporate Vice President of Public Affairs, and is a former chairwoman of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

AMD has a long history of promoting energy efficiency, resource conservation and the resulting cost savings to advance our collective environmental, social, and economic interests. In fact, we’ve been setting corporate responsibility goals and publicly reporting AMD’s progress for more than two decades.

 

As designers of microprocessors during a period of amazing growth in technology, we embrace the responsibility to protect our planet, and the opportunity to help others save energy. Our belief is that business competitiveness and resource conservation, like energy efficiency, do not have to be separate ideals, but are instead mutually supportive. We envision a world where technology decouples environmental impacts from economic growth – a world where ultra-efficient technology powers breakthroughs in education, productivity, health, research, and more.

 

Today we are reiterating our steadfast commitment to AMD’s comprehensive energy and environmental goals.  We are proud to be the first microprocessor company with verified science-based environmental goals, which span our supply chain, building operations, and product use. AMD is committed to helping power an energy efficient and productive future.

Ryzen Box-2.pngAMD recently launched the first of its new processors named Ryzen, and the news captured worldwide attention. Although not as well-known, there’s another story around this major product launch that is also rewarding to AMD. This behind-the-scenes story centers around the relationship between WOODCHUCK USA, a home-grown company in Minneapolis, Minnesota and its planting of trees across the world, including remote Madagascar, Africa.

 

WOODCHUCK USA is a custom wood products manufacturer that AMD engaged to provide a container to deliver 500 of its new Ryzen processors with motherboard and memory to reviewers. AMD looked for an idea that exemplified the new Ryzen brand demonstrating human creative spirit, symmetry and naturalness, and sought an opportunity to work with a vendor that shares AMD’s corporate value of environmental sustainability. Working with AMD, WOODCHUCK USA designed a custom wood box made of walnut and left in its natural state to create a simple and elegant package. The box is also sustainable thanks to WOODCHUCK USA’s “Buy One. Plant One.” Program.

 

Founded five years ago by CEO Benjamin VandenWymelenberg, the company has quickly grown to 53 artisans and employees with plans for continued expansion of jobs and growth.  As Ben says, our mission is to, "Put nature back into people's lives, bring jobs back to America, and bring quality back to products." 

 

In WOODCHUCK USA’s "BUY ONE. PLANT ONE." Program, a tree is planted for each item the company makes and sells. The program operates in North America and Madagascar, helping to promote biodiversity of forests. According to WOODCHUCK USA, it takes about one tree to make 1,500 to 3,000 units of their various products, and thus, they are replenishing forests at a rate of up to 3,000 times their tree usage. As of March 2017, the program has facilitated the planting of more than one million seedlings.

 

As a result of its purchase, AMD received the GPS coordinates in the Ankarafantsika National Park where last year, villagers from surrounding villages were hired on behalf of WOODCHUCK USA and their non-profit partner to plant and begin tending to five hundred, 12”-16” deciduous seedling trees. The planting is particularly important in Madagascar where, according to National Geographic, ninety percent of the plants and animals found on the island evolved there and nowhere else.[i] But according to World Wildlife Fund, less than 10% of Madagascar’s original forest cove exists today.[ii]  Most has been cleared for agriculture, cattle grazing and firewood. To help protect the island’s endangered animals and other unique species and flora, the government has set aside more than nine million acres (3.7 million hectares) of land.[iii]

 

AMD joins WOODCHUCK USA in sharing the values of environmental sustainability - business and community success do not have to be separate ideals, but instead play a role supporting each other. To learn more about WOODCHUCK USA’s "BUY ONE. PLANT ONE" program, watch here. You can stay updated about AMD’s corporate responsibility efforts online and by following us @AMDInitiatives.

 

 

 

Susan Moore is AMD’s Corporate Vice President of Public Affairs, and is a former chair of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 


[i] http://travel.nationalgeographic.com/travel/countries/madagascar-guide/

[ii] http://wwf.panda.org/what_we_do/where_we_work/madagascar/

[iii] http://travel.nationalgeographic.com/travel/countries/madagascar-guide/

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In my “shared values” blog series, I’ve been exploring the idea that business competitiveness and community success through economic and social conditions do not have to be separate ideals, but instead the two play a role supporting the other. At AMD, we see “People, Planet, and Purpose” as a framework to reflect our shared-value approach. And Earth Day, April 22nd, is an important time to reflect on our role as environmental stewards throughout the year. I’m proud to share our related goals and progress, as well as our Earth Day activities, as we continue the important work ahead.

 

PEOPLE

“If you want to go fast, go alone. If you want to go far, go together.” This African proverb speaks to how we view partnerships in AMD’s pursuit of environmental sustainability. We realized early that collaboration is critical - whether it’s demonstrating best manufacturing practices with our wafer suppliers, working with customers to optimize product energy efficiency, or volunteering with community partners. Over decades, we’ve built trusted relationships with these and other stakeholders. Earth Day, in particular, is a celebration with our community allies through our annual AMD Cares Day of Service. AMDers around the globe help clean parks and beaches, plant trees and seeds, and contribute to the community where they live and work. Last year in recognition of volunteer activities during the Day of Service, the AMD Foundation committed $75,000 in financial grants to our community partners, helping support their success and mission. It’s immensely gratifying to see our commitments in motion through our people and partners.

 

PLANETEarthDay Quote.PNG

As designers of microprocessors during an era of amazing technological growth, we embrace the responsibility to help protect our planet and the opportunity to help others save energy. Our 2020 climate goals to reduce carbon emissions span AMD’s business operations and have been verified by the Science Based Targets Initiative, meaning the goals are aggressive enough to address AMD’s role in the fight against climate change. As of this writing, AMD is the only semiconductor company with this distinction from Science Based Targets. Another tangible company initiative is our international award-winning 25x20 goal to accelerate the energy efficiency of AMD mobile processors 25 times by 2020, from a 2014 baseline. This means in 2020, an AMD powered laptop will consume 1/5th the power and accomplish a task in 1/5th the time as one produced in 2014! We’re proud to be on-track to achieve our goal, and plan to announce more progress later this year with our upcoming Ryzen notebook processors.

 

Every day, thousands of AMDers around the globe come to work and design AMD technology that enables a better world. The tagline “Inspired by You” from our last Corporate Responsibility report embodies this inspiration for our engineers and business teams. Whether it’s a scientist conducting research, a teacher advancing STEM education, or a doctor healing patients, we are motivated by seeing AMD processors helping empower people around the world. This purpose applies now more than ever as AMD’s newest Ryzen and Radeon™ processors come to market in 2017, powering a more efficient, productive, and enjoyable world.

 

I hope you enjoy and celebrate Earth Day. I personally look forward to rolling up my sleeves alongside thousands of AMDers, as we give back to people in our communities during our 3rd annual Day of Service. Visit us here to learn more about AMD’s environmental vision, follow us @AMDInitiatives, and look soon for our 22nd annual corporate responsibility update.

 

Susan Moore is AMD’s Corporate Vice President of Public Affairs, and is a former chair of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Welcome to another edition of AMD’s “Shared Values” blog series. In a previous post, I highlighted some of the shared value priorities of AMD in Texas. In this blog, I will turn the spotlight on our operations in California, where AMD was founded.

 

AMD has enjoyed a long and vibrant history in California that began in 1969 when a group of Fairchild engineers decided to start a new semiconductor company, Advanced Micro Devices (AMD). Jerry Sanders was named president and he remained at the helm for 32 years, bringing immeasurable passion to the company and industry.

 

Our engineers in California architect and design leading edge Compute Processing (x86), Graphics, Data Fabric, and Interface IP to form the building blocks of the innovative products that AMD brings to the market. These products power everything from the Microsoft® Xbox One™ and the Sony PlayStation 4, to many powerful, virtual reality (VR)-ready desktops and Windows® 10-based laptops, 5K iMacs, and the MacBook Pro, and beyond. AMD is the only company that can do both high-performance x86 and graphics processing unit (GPU) products, and our California site plays a major role in their development.

 

AMD has been contributing to the state’s thriving technology industry ecosystem for 47 years through jobs, tax revenue, university relations, and charitable involvement.  We employ nearly 800 workers and California is home to many of AMD’s top executives.  We embrace the opportunities and responsibilities that come with this recognition and in this vein, I would like to highlight three areas of shared values.

 

Economic Prosperity

 

The economy in which our employees and their families work and live is a pathway to opportunity and prosperity. In the State of California, AMD primarily hires for jobs in engineering, technical fields, and professional support roles. 100 percent of these jobs exceed the average wage for the State of Calfornia.1

 

Innovation is key to growing a strong economy and AMD holds more than 5,000 U.S. intellectual property patents, including more than 1,000 with one or more California inventors.

 

To help promote the vibrant economy of our region, state, and nation, and with an eye toward the future, 40 years ago this July, then-AMD CEO Jerry Sanders joined Hewlett-Packard co-founder David Packard and 30 other Valley visionaries to create the Silicon Valley Leadership Group. "The Silicon Valley technology industry is a tremendous contributor to our country's jobs, investments, and economic stability. The Silicon Valley Leadership Group is indebted to AMD for having the foresight and fortitude to help found our organization," says its president and CEO Carl Guardino. AMD also supports other regional business initiatives such as the Silicon Valley Employers Forum.

 

Environmental Sustainability

 

AMD values its strong relationships with California universities not only for innovative technology but also for environmental sustainability. AMD regularly collaborates with universities, such as Stanford and UC Berkeley, on a variety of projects focused on evaluating the potential environmental impacts of computing products. For example, since 2016 AMD has been engaging with professors at UC Berkeley on a project focused on assessing and optimizing the energy efficiency of gaming computers. Senior AMD technical staff have also co-authored articles with professors addressing issues such as computing energy efficiency.

 

AMD recognizes its responsibility to reduce our direct impacts on the environment and to inspire and enable others to do the same. Our Sunnyvale site is a past recipient of the Breathe California Clean Air Award for leadership in alternative transportation. For many years, AMD has sponsored a public shuttle that connects our headquarters at 1 AMD Place to nearby Caltrain stations. Employees can also purchase public transit passes using pre-tax dollars, saving 30-40 percent.

 

Vibrant Neighborhoods

 

AMD strives to be a model corporate citizen in the communities where we are located. We have a strong reputation as an engaged partner with California charitable organizations and contribute to numerous California schools and nonprofit organizations focusing on STEM programs, basic needs, environmental projects, and more. AMD's workforce in Silicon Valley has volunteered over 2,600 hours in company-sponsored events over the last five years.

 

Our community partnerships might be best exemplified by AMD's engagement with Resource Area for Teaching (RAFT) in Sunnyvale, which we have been a longstanding partner with for over 20 years. Our campus has provided financial grants, and local AMDers volunteer regularly assembling educational project kits. By investing in our communities, we're able to build stronger relationships.

ruth-devinder.JPGGroup.jpg

Ruth Cotter, AMD Chief HR Officer and SVP Corporate Communications and Investor Relations,

and Devinder Kumar, AMD CFO and Treasurer

AMD employees volunteering at RAFT during AMD's annual Day of Service

 

As we move our headquarters down the road from Sunnyvale to Santa Clara in late 2017, our company’s commitment to California remains strong. We look forward to a continued, unwavering presence in Sunnyvale, Santa Clara, and the State of California, anchored in part by the values we appreciate and share with our community.

 

 

 

Susan Moore is AMD’s Corporate Vice President of Public Affairs, and past Chair of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 

1. https://www.bea.gov/regional/bearfacts/pdf.cfm?fips=06000&areatype=STATE&geotype=3 

In 2014 AMD announced an ambitious vision to improve the energy efficiency of its Advanced Processing Units (APUs) 25-fold by 2020, which is known as AMD's 25x20 Energy Efficiency Initiative.  The first major APU product introduced in 2015 – the AMD 6th Generation APU – achieved energy efficiency gains equal to 28 percent towards the goal. In 2016, the 7th generation APU achieved another 14 percent gain. The company continues working to meet its 25x20 goal, with new energy efficient techniques and technologies being rolled into upcoming “Zen”-based products for personal computers and servers.

 

For its achievements, AMD has received a "Top Project of the Year 2016" award by Energy Manager Today.  As one judge said, “AMD did an excellent job improving the energy efficiency of its products with its 6th and 7th generation APUs. The reduction in energy usage is truly impressive.”  To learn more, see Spotlight on Energy Manager Today Award Winners: AMD - Energy Manager Today

 

Susan Moore is AMD’s Corporate Vice President of Public Affairs, and is former chair of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

I’m pleased to share another post of our “Shared Values” blog series. I recently spoke about the concept of shared values, which is the idea that business and community success do not have to be separate ideals, but instead play a role supporting each other. In this post, I’ll highlight some of the shared value priorities of AMD in Texas, a strategic site in our global operations.

 

AMD established a campus in Texas more than 35 years ago, and today our Austin location represents the company’s largest operations and R&D site in the United States. Texas is home to approximately 1,400 AMD employees including CEO and President Dr. Lisa Su. Fortune has named Dr. Su one of the 50 World's Greatest Leaders in 2017.

 

The Austin area is often nicknamed "Silicon Hills" because of the concentration of semiconductor design companies, including AMD.  We embrace the opportunities and responsibilities that come with this recognition, and I would like to highlight three areas of shared values.

 

Economic Prosperity

The economy in which our employees and their families work and live is a pathway to opportunity and prosperity.  In the State of Texas, AMD primarily hires for jobs in engineering, technical fields, and professional support roles.  And 97 percent of these jobs exceed the average wage for the State of Texas, as well as its Capital Region, which includes the Austin area.1

 

Innovation is the lifeblood of a strong economy, and AMD in Texas is a creative powerhouse. We hold more than 4,700 U.S. intellectual property patents with more than 1,500 of them from one or more Texas inventors. In 2016, the company received the Greater Austin Chamber of Commerce’s award for “Innovative Practices & Technology.”

 

And, to help promote the state’s retention and attraction of continued investment, AMD has signed the Texas Competes pledge for a diverse and inclusive workplace and community. AMD was also recognized by the Texas Diversity Council with their Corporate DiversityFIRST Award for the company commitment to an inclusive work environment.

 

Looking to the state’s future economic well-being, and AMD’s own workforce, we’re mindful that higher and K-12 education are irreplaceable building blocks.  Among other activities, at the Ken Kennedy Institute for Information Technology at Rice University, and at the University of North Texas, we’ve provided technical tutorials and seminars and collaborated with professors and graduate students to conduct research on memory technology.  We've also worked with the Houston school district in their one-to-one computing program, which gives every teacher and student their own laptop or tablet, providing access to vital learning applications.

 

Environmental Sustainability

As part of our focus on sustainability, our Austin site achieved “gold” certification from the LEED green building rating system for new construction in 2009. At that time, it was the largest gold certified LEED commercial building in the State of Texas, and included the largest known commercial rainwater collection system in the world.

 

Each year since, AMD has sourced renewable wind energy to cover 100 percent of our electricity use at our Austin site campus, and has been listed in the US Environmental Protection Agency Green Power Partners Program. AMD is also proud to be a Platinum member in the City of Austin’s Green Business Leader’s Program.

 

Many of our employees contribute as well, by participating in our company-sponsored home solar installation discount program, and using sustainable commuter benefits. Our Austin operation is a reflection of our corporate culture that values sustainability at multiple levels of our business.

 

Vibrant Neighborhoods

AMD is passionate about the neighborhoods in which our employees live and work.  We value being an engaged partner with Central Texas charitable organizations, lending our workforce’s time and talents to the community. From 2013 to 2015, AMD financially contributed to 21 Texas-based non-profit organizations and schools. During this same period, local AMD employees volunteered over 7,600 hours in company-sponsored events.

 

Our community partnerships might be best exemplified by our longstanding commitment to Meals on Wheels and More.  For more than twenty-two years, AMD has provided financial support and our employees have donated their time to deliver meals to home-bound clients saving the organization many thousands of dollars in staffing costs. By investing in our communities, we’re able to build a stronger relationship with them – one that benefits both of us.

 

We look forward to a continued, strong presence in the State of Texas, anchored in part by the values we appreciate and share with our local stakeholders.

 

Susan Moore is AMD’s Corporate Vice President of Public Affairs, and past Chair of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 

1 https://www.comptroller.texas.gov/economy/docs/regions/region-8.pdf

Generally speaking, “shared values” is the idea that business and community success do not have to be separate ideals, but instead the two play a role supporting the other.  On this topic in the October 2016 Harvard Business Review, noted advisors Mark Kramer and Marc Pfitzer urged business leaders to consider making decisions that not only enhance their company’s competitiveness, but also contribute to their ecosystem’s collective impact in a way that benefits societal conditions.

 

With AMD research and development sites, business operations and sales offices in more than forty locations spanning 25 countries, plus joint ventures in Malaysia and China, we must look at the big picture of our impact globally, as well as locally in the communities where we live and work.

 

I’m pleased to introduce a new blog series, “Shared Values,” that will highlight how AMD’s workforce across the globe is working in this approach. Today, I will kick it off by providing updates on some of our global initiatives in technology, our communities, and our role as a global corporate citizen.

 

In Our Technologies

At AMD, we’re working hard to create technologies that are sustainable and as environmentally friendly as possible. Our 25x20 Energy Efficiency Initiative is an example of how we are making a significant global impact through our processor design. In June 2014, we announced a goal to deliver a 25 times improvement in the energy efficiency of our Accelerated Processing Units (APUs) by 2020. Two years later, we have made great strides toward that goal – our 6th generation A-Series processor was 2.4 times more energy efficient than its predecessor and our 7th generation A-Series processor adds an additional 14 percent improvement, putting us ahead of pace to reach our goal by 2020. You can read more about the success of AMD’s 25x20 initiative in this recent blog post.

 

In Our Communities

We understand that the communities in which we operate are home to our technology partners, neighbors, customers, and employees, so we focus on giving back to these communities. For more than 30 years, AMD has encouraged our workforce to volunteer their time and talents in our communities.  We upped our collective effort in 2015 by initiating a company-wide effort called AMD Cares Day of Service. The event is to internally focus team volunteerism around an annual date, and in turn, promote continued participation throughout the year.  In 2016 around Earth Week, almost 1,500 AMD workers across 17 global sites volunteered in a total of 46 service projects. As a result, 40,000 nutritious meals were packed and served, 600 trees were planted and maintained, US$25,000 was raised for charities, and 1,500 educational project kits were prepared. The pride among our sites was contagious, and we’re already looking forward to next year’s event.

 

Across Our World

As a leading semiconductor company, we strive to set examples through our actions. An area that we focus on is in our commitment to supply chain responsibility. At AMD, we care about the people helping to develop the processors that we supply to power technology around the world. AMD’s goal is to deliver high-quality products while ensuring that working conditions throughout our supply chain are safe, workers are treated with respect and dignity, and manufacturing processes are environmentally responsible. In 2015, 100 percent of our manufacturing supplier facilities completed the Electronic Industry Citizenship Coalition (EICC) self-assessment questionnaire and no “high-risk” supplier facilities were identified.

 

Moving forward, this blog series will highlight individual AMD offices and regions and the great work they are doing to give back to your and our society. Keep an eye on the blog for quarterly updates about AMD’s commitment to shared values.

 

Susan Moore is AMD’s Corporate Vice President of Public Affairs, and past Chair of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Several years ago Michael E. Porter and Mark R. Kramer published a paper in the Harvard Business Review called “Creating Shared Value.” [i]  They challenged business leaders to rethink corporate social responsibility (CSR) using the concept of “shared value.”  Stated simply, consider “policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates.” Think more broadly than only philanthropy, social responsibility or even, sustainability, they urged.

 

It’s inspiring to think that business objectives and community success can be mutually supportive. In a large company we’re often moving within organizational charts, business reviews, cost centers and more.  And in many days, decisions are made under time and resource pressure, leaving less time to reflect on the world around us. So, it’s fair to ask, “How can I contribute to my company while contributing to society?” This is the essence of the shared value approach.   

 

One example of where AMD may have aligned success with the needs of society is the company’s “25 by 20 initiative”, or “25x20.”  AMD’s 25x20 goal aims to dramatically improve the energy efficiency of its mobile microprocessors 25 times by year 2020, from a 2014 baseline.[ii]  While energy efficiency had been an integral part of AMD’s design process for some time, the 25x20 goal signaled a new and ambitious target to both improve our products and, through reducing electricity use, improve the environment. Achieving the goal means that in 2020, an AMD-powered laptop computer could accomplish a task in one-fifth the time as one produced in 2014, while on average consuming less than one-fifth the power.

 

In arriving at the goal, an internal team spent many hours assessing market demands, testing methodology with Stanford University Professor Dr. Jonathan Koomey, and frankly, debating the risk of embracing such a bold, public goal when we did not have all the information for assured success.

 

Now, more than two years into the initiative, AMD is pleased to be ahead of pace to achieve its 25x20 goal.  While there’s more progress to achieve, the trajectory appears good and the goal seems to be a motivating force for AMD teams developing new processor architectures, power efficient technologies and power management techniques.

 

After early successes, others are beginning to notice our progress and recognize the vision and achievements.  AMD recently received Environmental Leader’s 2016 Top Project Award, and the Green Electronics Council’s 2016 Catalyst Award in Berlin, Germany for transformative yet scalable advances in sustainable design, and the Greater Austin Chamber of Commerce’s Award for Innovative Practices/Technology. And, as of this writing, AMD is one of only 19 companies – and the first semiconductor company – to have its climate protection targets covering products, operations and supply chain verified by the Science Based Targets Initiative as aligned with climate science.

 

While the external recognition is gratifying and motivating, the success for the initiative ultimately will be viewed within the shared value paradigm.  In other words, will AMD’s energy efficient processors win in the market while delivering meaningful cost and environmental benefits to society? Time will tell, but if the early designs and public recognitions are any indication, we are on the right track. 

 

Susan Moore is AMD’s Corporate Vice President of Public Affairs, and is the immediate past Chair of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.


[i] https://hbr.org/2011/01/the-big-idea-creating-shared-value

[ii] http://www.amd.com/en-us/innovations/software-technologies/25x20

AMD recently announced that Canadian researchers will use our technology to help create a 3D map of our Universe. But even with all this incredible celestial data, we only have one known habitable planet. Earth Day, April 22nd, reminds us that we must protect this fragile and invaluable ecosystem called home. I’m excited about AMD’s contributions, although we know there is always more to be done as we continue to: 

 

  1. Accelerate AMD’s product energy efficiency. Our commitment to designing world-class energy efficient products fundamentally drives our business strategy. And we’re aiming high with our “25x20” goal to accelerate the energy efficiency of AMD mobile processors 25 times by 2020, from a 2014 baseline. This means mobile technology made in 2020 based on our accelerated processing units (APUs) will use 1/5th the energy as a mobile product made in 2014, with five times greater performance! We’re on-track to achieve our goal, and in turn, the planet and our customers win big by reducing carbon emissions and energy costs up to 50 percent in one generation of our products.[1] Later this year, we plan to announce more progress toward our 25x20 goal with our processors codenamed “Bristol Ridge."
  2. Reduce our environmental footprint. AMD sets goals to reduce resource consumption, achieving success for decades. Last year alone AMD saved over $4 million USD by reducing its global energy use 12 percent, equivalent to removing 5,000 cars from the road; reducing its global water use 10 percent, enough to fill thirty Olympic-sized pools; and recycling or composting 85 percent of the refuse we generated globally, up from 74 percent in 2014.[2] For our supply chain, in 2014 we worked closely with our foundry partners to set “best-in-class” silicon wafer manufacturing goals for environmental, health and safety performance. Through great partnerships and close coordination, we work hard to reach and even exceed these goals.
  3. Empower employees to get involved.  In our company, we are partners in the pursuit of sustainability. Whether it’s providing discounts on solar panels for employees, incentivizing sustainable commuting choices, or celebrating employee-driven initiatives, we empower involvement. In 2015, AMD employees reported in our internal website over 1,000 personal actions saving 3 million liters of water, 70,000 killowatt hours of electricity, and 5,700 kg of waste.[3] In celebration of Earth Week, AMD CEO Dr. Lisa Su and more than a thousand AMD’ers are giving back to our communities in our annual global Day of Service.

 

By focusing on our priorities and collaborating with business partners and employees, we help protect our one and only planet while providing breakthrough technology to millions of people. To learn more about AMD’s commitments, look soon for our 21st annual corporate responsibility report.

 

Susan Moore is AMD’s Corporate Vice President of Public Affairs, and is the immediate past Chair of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 


[1] Comparative Carbon Footprint Assessment of the Manufacturing and Use Phases of Two Generations of AMD Accelerated Processing Units (2015) http://www.amd.com/Documents/carbon-footprint-study.pdf

[2] Energy, water, waste and financial savings measured internally by AMD. EPA Greenhouse Gas Equivalency calculator used to estimate cars off the road. AMD saved 77 million liters in 2015, Olympic sized pool contains 2.5 million liters of water.

[3] Based on AMD Internal data entered by AMD employees and contractors in 2015