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2 Posts authored by: kevin.lensing Employee

Today at the Canalys Channels Forum, AMD announced the first desktop systems featuring 7th Generation AMD PRO APUs. The new AMD PRO processors are aimed at providing businesses with secure, easily managed, and efficient desktops. These systems from HP and Lenovo allow businesses to achieve more across key areas including productivity, manageability, and collaboration and tackle business needs in three areas: performance, reliability, and opportunity.

 

Performance

As users’ needs continue to become more demanding and collaborative, they require greater compute and graphic performance. To meet these needs, AMD PRO 65W desktop processors scale up to 4.2GHz while the 35W processor version scales up to 3.8GHz. Both offer AMD GCN 3.0 graphics and support for DDR4 memory. The improved performance and efficiency of these processors allows users to get more out of their desktops while using up to 32% less power (65W versus 95W) than the last generation of our desktop processors. Competitively, the 35W AMD PRO A12-9800E offers up to 17% more system performance and up to 88% more graphics performance than the comparable Intel Core i5 processor[i].

 

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Reliability

Companies need reliable PCs that protect against modern security threats. Every one of our 7th Generation AMD PRO processors are equipped with integrated and dedicated AMD Secure Processor technology that creates a system-wide secure environment that offloads and isolates security functions to help ensure sensitive data and trusted applications remains secure. In addition, commercial-grade quality assurance[ii], industry-leading 18-month image stability, 24-month product longevity commitment and up to 36-month extended OEM warranty[iii] helps reduce downtime and keeps employees productive.

 

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Opportunity

Lastly, 7th Generation AMD PRO processors provide IT professionals the opportunity to get more for their dollar by offering the features and capabilities that business users need without unnecessary costs. For example, AMD builds on open standards like CPU-agnostic DASH manageability, available in every 7th Gen AMD PRO APU, enabling IT departments to easily integrate and manage systems. AMD enables IT managers with the manageability solution they really need, while proprietary solutions, such as Intel vPro, can back an organization into an often higher cost corner. 7th Gen AMD PRO processors also leverage the new AMD AM4 desktop infrastructure providing a stable and upgradable platform for IT managers to enhance their deployed systems for many years to come. In a nutshell, AMD PRO optimizes value and allows IT professionals the opportunity to get the optimal productivity from their limited budgets.

 

New Desktops

Announced today, HP EliteDesk 705 G3 desktop PCs feature 7th generation AMD PRO processors, with availability in three convenient sizes: microtower, small-form factor (SFF), or mini-form factor. Offering uncompromising performance, security, and manageability the EliteDesk desktop PCs feature TPM 2.0 to secure data, HP’s full portfolio of physical-security accessories, and HP Sure Start for a three-layer enterprise-class security solution.

 

HP EliteDesk 705 G3.png

 

Additional models featuring 7th generation AMD PRO processors are planned, providing the performance, reliability, and opportunity that businesses need now and in the future.

 

Kevin Lensing, Corporate vice president and general manager, Client Computing for AMD. His/her postings are his/her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 

 


[i] Testing by AMD Performance labs. PC manufacturers may vary configurations yielding different results. PCMark® 8 v2 Home is used to simulate system performance; the 7th Generation AMD PRO A12-9800E scored 3460.83, while the Intel Core i5-6500T scored 2965 for a benchmark score comparison of 3460.83/2965 = 1.17X or 17% more. 3DMark 11 Performance is used to simulate graphics performance; the 7th Generation AMD PRO A12-9800E scored 3049.8 while the Intel® Core i5-6500T scored 1622.25, for a benchmark score difference of 3049.8/1622.25 =
1.88X or 88% more. BRPD-3, BRPD-2

System Configurations:

AMD PRO A12-9800E: AMD “Myrtle” reference platform, 7th Generation AMD PRO A12-9800E with AMD Radeon™ R7 Graphics, 2x8192 DDR4-2400 RAM, 228GB SSD Drive (Non-rotating), Microsoft Windows 10 Pro, Graphics driver 16.101.0.0 2016-04-11

i5-6500T: Lenovo Skybay, i5-6500T with Intel® HD Graphics 530, 2x4096 DDR4-2133 RAM, 476GB 5400 RPM, Microsoft Windows 10 Pro, Graphics driver 20.19.15.4300 2015-09-30

[ii] Commercial Grade Quality: Building on exceptional AMD product dependability, identifying manufacturing variability and sourcing AMD PRO products from wafers with the highest yields ensures fewer defective parts and commercial-grade quality for AMD PRO products.

[iii] Subject to written agreements between AMD and OEMs.

kevin.lensing

Get More with AMD PRO

Posted by kevin.lensing Employee Sep 29, 2016

IT has it tough today. Rarely praised, often feared, but easily one of the most important cogs inside a business. IT has too much to do and not enough budget to do it. We feel IT should get more. That’s why we created AMD PRO.

 

carrizo-pro-with-spotlight-pro-badge.jpg

 

In the past, PC clients have been a sort of a one-size-fits-all architecture. But AMD is changing that by bringing true choice to the marketplace with AMD PRO. AMD PRO allows businesses to get more with processors designed especially for businesses; providing real-world performance
and dependability without sacrificing manageability or security.

 

AMD PRO represents three things:

Performance: IT needs more satisfied users. Satisfied users have systems that don’t bog down under heavy workloads; systems that can handle
graphically demanding applications; systems that can easily run today’s interactive collaborative software.

 

Reliability: IT needs to be more efficient. That means PCs that are stable, power efficient, and that don’t break down. AMD PRO processors
are commercial-grade quality[i], sourced from wafers with the highest yields to help ensure fewer defective parts. IT also needs driver and image stability with product longevity such that long-term rollouts can proceed with the confidence nothing will break or change mid-way through.

 

Opportunity: IT needs more flexibility. Proprietary solutions can back an organization into a corner; pushing them into solutions often with
higher cost while limiting options. AMD builds on open standards such as CPU-agnostic DASH manageability and ARM® TrustZone® based security.

 

Bottom line is AMD PRO gives you more. It provides more choice without sacrificing critical features or functionality, optimizing customer value… more.

 

Have a great IT “more” story? Share it below!

 

Kevin Lensing is Corporate VP and general manager of Client Computing at AMD. His/her postings are his/her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 


[i] Building on exceptional AMD product dependability, identifying manufacturing variability and sourcing AMD PRO products from wafers with the highest yields ensures fewer defective parts and commercial-grade quality for AMD PRO products.