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40 Posts authored by: brystal.boyd Employee

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At last year’s CES (2013), AMD showcased “Surround House 1,” a novel yet technologically advanced emonstration of graphics, display, and most importantly, positional audio. The spectator stepped into a house with 10 HD displays serving as windows and 32.4 speakers hidden from view embedded in the house walls. The net effect was a diametrically opposed interpretation of the story that unfolded based on whether the audio was presented as stereo or as 32. 4 (DDMA enabled) positional audio. It was a new art form and it really highlighted what AMD technology could do.


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Now flash forward to CES 2014. The challenge to “raise the bar” was made: make the demonstration more interactive, more immersive, and showcase all the unique goodness that “Kaveri” offers. There was also the objective to make both the experience and underlying technology relevant to consumers. The response was to build an immersive 30’ diameter dome with hidden 32.4 speakers in three rings at different heights, and most impressively, controlled by the world’s first 3D by 360 degree gestures.  “Surround House 2: Monsters in the Orchestra” was born.


In the demonstration, 19 animated monsters are playing musical instruments located in varying positions around the dome. The individual sound being played by the respective monster is perfectly synchronized with the animation. A live conductor controls all monsters via gesture, regardless of where they are in the dome. Controls such as stop, resume, all stop, play louder, play softer, move to another location, etc. were all functional. The monsters reacted to the conductor’s commands and the audio associated with the action also manifested. For example, if the drummer was asked to play louder, the spectator would experience just the drums becoming louder. Similarly, if the drummer was asked to change positions with the flute player, the spectator would experience the sounds moving as the monster musicians moved in three dimensional space.


Hiding the visibility of highly-advanced technology from highly-entertaining experiences is always a challenge and successfully doing this for “Surround House 2: Monsters in the Orchestra” was no different.  The entire demonstration was run on a “Kaveri” 3.7GHz APU with 32 GB system memory, and an AMD FirePro™ graphics card with 6 GB, Windows 8.1, and a 256 GB SSD HD.  The results were effective, polished and first rate, as if this was a theme park ride. From an R&D perspective, consider the specific challenge, the AMD technology required and the resolution of challenge below:


Challenge

Resolution

AMD Technology

Sustaining 11,520 x 1200 x 30 Hz real-time rendering

AMD Graphics technology

AMD FirePro™ graphics card

Driving 6 projectors @ 1920 x 1200

AMD Eyefinity technology driving HDMI dongles, which in turn split out to drive sets of audio amplifiers and projector inputs

AMD FirePro™ graphics card

Edge blending of 6 projectors’ footprints to not see multiple projectors

Camera capture for projector calibration, fed into the AMD FirePro™ W9100 graphics card for perfect real time blending and gamma adjustments

AMD FirePro™ graphics card

Converting 11,520 x 1200 rectangle to a hemispheric surface without distortions

Conversion to a 1200 x 1200 x 1200 graphic cube

AMD FirePro™ graphics card

Driving 32.4 speakers

DDMA from graphics card via DP to HDMI active dongles to HDMI splitter to audio amplifiers. Calibration tools integrated in the 3D engine Enables localization of musical instruments through 32.4 speakers being driven over HDMI x 6 outputs.

AMD FirePro™ Discrete Digital Multipoint Audio

Acoustic challenges of dome

Original equalization, panning and mixing algorithms optimized for each instrument sound and speaker position.

“Kaveri”/TrueAudio Technology

Mapping a 71 piece orchestra to 19 animated monsters

Panning and mixing offline Support for Fmod 3D + homemade audio panning, mixer and EQ for a 32 x 3 ring audio positional system.

“Kaveri” X86 processor cores

Enabling positional audio of instrument to speaker origin

Original game engine

AMD FirePro™ graphics card

3D x 360 degree gesture control

Original top down view depth sensor processing algorithm and port to HSA

OpenCL (HSA) running on “Kaveri” X86 processor cores

Optimal listener position for audio positioning reference point, different from the game’s “camera” position

Original game engine

OpenCL (HSA) running on “Kaveri” X86 processor cores

 

Reuse and Relevance

Finally, it should be noted that beyond the potential of branding the creative assets for future monster demonstrations, new cutting edge technologies developed for this demonstration added to AMD’s IP portfolio. Home grown value-add functionality was developed for ACP, “Kaveri,” HSA and AMD Eyefinity technology. Consequently, there was the derivative benefit of validating and “cleaning the pipe” of our freshest technology in ways that have not been contemplated or tested.


Many thanks to all those who supported making “Surround House 2: Monsters in the Orchestra” an entertaining and monstrous technical achievement.


Stay tuned for “Monsters in the Casino” playing interactive blackjack at the upcoming I.C.E. Totally Gaming conference in London.

 


Bill Herz is a Senior Fellow Design Engineer at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links and no third party endorsement of AMD or any of its products is implied.


*Originally Posted by Guest Blogger in AMD on Feb 19, 2014 8:54:20 AM

laforce_high-res-casual.jpgWritten by: Colette LaForce (@colettelaforce), Senior Vice President and Chief Marketing Officer at AMD

Are you planning to be in Barcelona for Mobile World Congress (MWC) next week? If so, then this blog post is for you!  AMD will be there and we can’t wait to share our latest and greatest APUs and mobility solutions.  Please come see us in Hall 5, Stand #5J41.

So why MWC?  We’re serious about mobility!  You all know by now that AMD is the dominant silicon provider for gaming. And we all know that gamers demand the best performance. If It Can Game, imagine what else the unique IP in AMD silicon can do to deliver immersive new mobile experiences like our super-cool, “Mullins” APU-powered Nano PC. And those experiences can get even better when APU-powered hardware is mated with software from leaders like Adobe®, Bluestacks, eyeSight™, Microsoft, our ARM TrustZone® partners and many others that help bring the very best out of your APU-powered devices.

We’ll be showing off even more goodies at the show, including our award-winning Project Discovery PC gaming and productivity tablet.  When you visit AMD’s booth you’ll also get the chance to play around with natural user interfaces like gesture control, facial login, and more.

For a little taste of the excitement before you board your flight, check out a replay of the festive press conference we hosted last month at the Consumer Electronics Show (CES), which included a special guest appearance by LeVar Burton, noted education proponent and best known as Lt. Commander Geordi La Forge in the hit TV show Star Trek: The Next Generation. He talked with us about the “holodeck” experience, and how companies like AMD are at the forefront of helping make holodeck-like technology a reality.

We may also be showing-off a few new things in Barcelona too, so do keep your eyes and ears open.  In fact, we’ve created www.amd.com/mobileworldcongress to help you stay ahead of exciting AMD news from the show floor and around the world during the event!

AMD has evolved quite a bit since last year’s MWC. Come experience our new brand and our fantastic set of new products for yourselves. And if you happen to see me on the show floor, by all means say hello.  See you there!

Colette LaForce is Senior Vice President and Chief Marketing Officer at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

*Originally Posted by Guest Blogger in AMD on Feb 18, 2014 7:04:21 AM

With Adobe's newest version of Adobe® Photoshop CC, now available to Adobe Creative Cloud™ members everywhere, several fantastic and valuable new features have been made available that are sure to be appreciated by anyone who takes graphic design and photography seriously. While the new features are available to some degree to every Photoshop CC user, those with AMD APUs and GPUs will have built-in performance optimizations that will enable them to enjoy the full experience as the Adobe developers intended.

 

How about a vivid, practical example? Let's take a look at the remarkable Smart Sharpen feature. Smart Sharpen is a workhorse tool that lets users create crystal clear images by minimizing noise and halo effects.  To find the perfect image, the tool lets users choose the preferred algorithm and dynamically adjust the amount and radius of sharpening and noise reduction.


Early in 2013, AMD and Adobe collaborated to use OpenCL™ to help increase performance for just the “de-noise” portion of the Smart Sharpen feature. The results were good--we saw overall Smart Sharpen performance double simply by leveraging AMD graphics technology for this one portion of the Smart Sharpen pipeline1.


With the newest release of Adobe Photoshop CC, AMD and Adobe developers looked deep into the code to help take maximum advantage of OpenCL™ across the entire Smart Sharpen pipeline and thereby fully leverage AMD GPU compute power. The results are nothing short of spectacular. Take a look at this video for comparison:



In fact, we found that the new AMD A10-7850K APU processed images up to 11 times faster with OpenCL On versus Off when we used it to process a 21 MP image with the new OpenCL™-optimized Adobe® Photoshop® CC Smart Sharpen feature2. We also found up to 46 times faster performance3 on our top-of-line AMD FirePro™ W9000 card when compared with CPU-only processing, even with an image as large as 64 MP!  Yes, you read it correctly—up to 46 times faster!


What you are seeing is the impact of the close collaboration between AMD and Adobe to bring the promise of heterogeneous computing--where the system and software are designed to make the best, most intelligent use of all of the CPU and GPU resources on board--to the most demanding creative workflows. These speed boosts are critical to your workflow. They can mean the difference between having the freedom to adjust and tweak until you get the image exactly the way you want it or accepting a “good enough” outcome in the face of repeated processing delays and interruptions to your creative flow.


We are seeing great overall competitive performance on both benchmarks and application tests with our recently launched “Kaveri” products. This new lineup is topped by the AMD A10-7850K APU powered by 12 Compute Cores* featuring AMD Radeon ™ R7 Graphics for revolutionary, responsive computing and next generation gaming (*Visit AMD.com/computecores). 

 

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Reviews so far include such accolades as the “Gold Award” from PC Perspectives, and “Dam Good Value,” and “Dam Good” awards from Hardware Canucks.  Joel Hruska from Extremetech wrote, “With HSA enabled, however, (Libre Office) performance skyrockets — AMD’s A10-7850K is more than 5x faster than the Core i5-4670. This, more than any other result, points to the potential of HSA.”

 

Here are the results of our competitive testing for the new performance-enhanced Smart Sharpen now shipping with Adobe’s latest Photoshop CC):

smart sharpen chart.jpg

Here's a video showing the benchmark in action:

The ultimate goal of all this is for the technology to keep pace with the user's creativity. We think this represents a dramatic step in the right direction.

One of Adobe's most innovative and, frankly, remarkable new features for Photoshop CC is Perspective Warp, which lets the user adjust the perspective of a select part of an image while leaving other areas untouched to create the perfect image.


 

Adobe developers have tapped OpenGL to take advantage of AMD GPUs to accelerate on-screen rendering so users can see and modify their results instantaneously. You will also find that same interactive, on-screen speed at work, with the outstanding new 3D beautify and 3D print preview features in the latest version of Adobe Photoshop CC.


The new release of Adobe Photoshop CC represents another important step forward in the development of intelligent application workflows that make full use of all the processing resources available in a system. Adobe continues to show real leadership in taking advantage of heterogeneous compute design. Working together, AMD and Adobe ensure that users’ creativity is never limited by performance.


Supporting Resources



Clarice Simmons is a Senior Technical Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

 

1.AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. Test project used the new Smart Sharpen effect with Adobe Photoshop CC pre-release build, version 1.0.0.157 from 4/23/2013, test image: 5616x3744, 60.2MB, .PSD format. A notebook PC with AMD A10-5850M APU with AMD Radeon™ HD 8650G Graphics, 2x2GB DDR3-800 RAM, video driver 12.105.0.0 - 07-Apr-2013, SSD hard drive and Window 8 Professional (x64) build 9200 took 14.84 seconds with GPU acceleration on versus 31.03 seconds with GPU acceleration off. RIN-27

 

 

2.The AMD A10-7850K APU can process images at up to 11 times faster with the  new OpenCL™- optimized version of the Adobe® Photoshop® CC Smart Sharpen feature. AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Test project used the Smart Sharpen feature in Adobe® Photoshop® CC, updated January 2014, test image: 5616x3744, 60.2MB, .PSD format.  A desktop PC with AMD A10-7850K APU with AMD Radeon™ R7 Series graphics, 2x4GB DDR3-2133 RAM, video driver 13.300.0.0 - 22-Dec-2013 (RC1), Window 8.1 build 9600, took 52.63 seconds with OpenCL off, 4.39 seconds with OpenCL on.  KVD-4

 

 

3. The AMD FirePro™ W9000 graphics card can process images  up to 46 times faster with the 2013 preview of a new OpenCL™- optimized version of the Adobe® Photoshop® CC Smart Sharpen feature. AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Test project used December 2013 preview of a new OpenCL™- optimized version of the Adobe® Photoshop® CC Smart Sharpen feature, test image: 8000x8000, .PSD format.  A desktop workstation with Intel® Xeon® E5506 processor, AMD FirePro™ W9000 graphics card, 3GB DDR3-1600 RAM, video driver FirePro 13.152.4, Window 7-x64, took 529.5 seconds with OpenCL off, 11.2 seconds with OpenCL on.  FP-86

 

 

4. The AMD A10-7850K APU can process images at up to 3.2X the speed of an Intel i5-4670K with the updated (January 2014) Adobe® Photoshop® CC Smart Sharpen feature. AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Test project used  the Adobe® Photoshop® CC Smart Sharpen feature, updated January 2014, test image: 5616x3744, 60.2MB, .PSD format.  A desktop PC with AMD A10-7850K APU with AMD Radeon™ R7 Series graphics, 2x4GB DDR3-2133 RAM, video driver 13.300.0.0 - 22-Dec-2013 (RC1), took 4.39 seconds with OpenCL on. A desktop PC configured with an Intel Core i5-4670K with Intel HD 4600 graphics, 2x4GB DDR3-1600, video driver 10.18.10.3379 - 17-Dec-2013, took 13.87 seconds with OpenCL™ on. Both systems used the same SSD hard drive and Window 8.1 build 9600.  KVD-3


*Originally posted by Clarice Simmons in AMD on Jan 30, 2014 7:02:30 AM

For CES 2014, I built three custom systems, featuring the new AMD A10 APUs that you might also know as “Kaveri”. All of these systems were built in a real home – lots of Dremel disks, files ‘n sandpaper, Krylon paint, utility knife work…. all the fun tools that come in handy for custom PC building.

 

The systems were built with mini-ITX motherboards to highlight the small form factor possibilities of the next generation AMD APUs. All three mods feature the new AMD A10 APU, AMD Radeon™ Gamer Memory, and one of them is equipped with the AMD Radeon™ R9 270X GPU –  what can I say? We like to keep it all in the AMD “family”.

 

PASSIVELY COOLED HTPC SYSTEM

The first one is a “small size” home theater PC system, designed to fit beside typical entertainment equipment. It’s passively cooled (absolutely no fans) and deadly silent – no beeps, clicks or whirs! It was a pretty simple build that you can bolt together and go, but I did bend a few heatpipes along the way. I like looking at the inside and wondering “Where did the massive cooler go?”

 

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BATTLEPACK LAN PARTY CASE MOD

This PC is built into a Pelican 1470 suitcase – a complete custom build. The case started out indestructible and waterproof, but some time with a drill and router fixed that. A Krylon Fusion black undercoat and gold final coat completed the Battlepack look. The AMD A10-7850K has enough grunt for great gameplay, even on a tough game like Battlefield 4. Fun fact: the one-fan water cooling and bottom vents ensure this rig can run quietly with the lid open or closed.

 

 

 

“RED ‘n RADEON” MINI-ITX GAMING SYSTEM

Last but not least, the final build is a more typical small case power gamer system, created for excellent gaming and designed to run cool for a long time. The AMD A10-7850K APU is driving an AMD Radeon™ R9 270X graphics card for high frame rates. Custom mods include red paint accents on the Sugo case, and modifying the interior to fit the APU water cooler. The R9 270X has 7 LEDs added inside the fan shroud to light up the red stripes – an easy mod if you can solder.

 

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And there you have it – I hope you’re inspired to stretch your imagination when it comes to your next custom build.  I wanted to demonstrate to all of you that AMD technology can bring a truly incredible PC building experience within the comforts of your own home. That’s enough from me… now go build something!

 

Ed Callway is a Video Architect at AMD by day, case modder by night. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.


*Originally posted by Stella Lee in AMD on Jan 23, 2014 12:18:00 PM

The new AMD A-Series APU for desktop has arrived and this marks an exciting time for custom PC builders.

 

The 4th generation desktop AMD A-series APUs are designed around AMD’s proven Graphics Core Next (GCN) architecture combined with a new x86 microarchitecture, “Steamroller”. Tying these two types of compute core together is a new interconnect which enables the world’s first heterogeneous systems architecture featured processor. With hUMA (heterogeneous unified memory) and hQ (heterogeneous queuing), AMD included AMD TrueAudio technology and PCI-Express Gen. 3 support for the first time in an APU.

 

For custom builders, our new A-Series APUs maximize the compute and graphics capabilities of your PCs without sacrificing the freedom to create compact and sleek form factors. With AMD configurable TDP options, the possibilities are enormous!

 

The 4th generation desktop APU has support for UltraHD (4K) resolutions, making it ideal for building home entertainment PCs. You can now stream H.265 encoded content straight from the internet and have accessible gaming on the big screen.

 

As the product reviews manager for our APUs and CPUs at AMD, it’s my job to show our latest APU technology in the best light. I’m responsible for putting together a fantastic APU-powered machine to showcase with press and to the public at events.

 

With the launch of our new APUs, we’ve collaborated with some incredible technology partners to make this possible. Here are some of the companies we collaborated with to build our ultimate AMD APU machine:

 

 

For this build, we used the A8-7600 APU, which will be shipping in Q1 2014. Like all of the APUs in the 2014 A-Series APU family, it’s already equipped with Radeon R7 Series graphics.

photo 1 (1).pngphoto 2 (1).png

 

 

Our selections for technology partnerships were based on using off the shelf components in the pursuit of creating a powerful, quiet, and massively attractive PC that is at home in the svelte modern office as it is in the avant garde ‘man cave’. Now that the new generation of APUs are finally here, it’s your turn to tell us: how will you build your dream AMD APU machine?

 

 

James Prior is product reviews manager, APU/CPU at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.


*Originally posted by Stella Lee in AMD on Jan 21, 2014 3:41:00 PM

One of the big product announcements we’ve made at CES 2014 this year is the upcoming launch of AMD’s next generation accelerated processing units, the AMD A10-7000 Series APU, codenamed “Kaveri”. These new processors pack an all-new architecture, including HSA features, Radeon™ R7 graphics and AMD TrueAudio technology.


While the new APUs won’t officially be available until January 14th, we are thrilled to announce that you can pre-order PCs from select system builders beginning today! Be one of the first to get your hands on our revolutionary new APU.

 

NORTH AMERICA

 

EUROPE

 

Czech Republic & Slovakia

 

France


Germany


Spain

 

For more information on all of the announcements AMD is making at CES 2014, including “Kaveri”, be sure to follow along on our CES 2014 landing page: www.amd.com/ces.


We want to take this opportunity to thank our partners for their support in helping us make this happen. We hope you’re as excited about “Kaveri” as we are! Welcome to the revolution.

 

Gabe Gravning is the director of marketing, Client Business Unit at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.


*Orriginally posted by Stella Lee in AMD on Jan 21, 2014 3:32:01 PM

For 25 years, Corel has developed award-winning applications.  Today they offer one of the industry's most versatile portfolios of photo, video, graphics, office productivity, and digital art software.  Their ongoing collaboration with AMD is helping to bring digital photographers some of the most cutting-edge tools in their field.  Read the full story here and check out the video below:

Aftershot Pro Case Study.JPG.jpg

Aftershot Pro Video.JPG.jpg

 

* Originally posted by cdecker in AMD on Jan 15, 2014 2:29:48 PM

Does this scenario sound familiar?


Login name……let me think, first initial last name? Oh no, that’s right, I think it’s my email address, let’s try that.


Password, that’s my old standby ‘judy123’. Drats, didn’t work. Oh wait, I think this website made me put in a capital letter, ok let’s try ‘Judy123’. Double drat. Ok, that’s right, I think I had to put in a special character too, let’s try ‘Judy123&’. Triple drat!


Ok, let me find my post it note with all my login names and passwords – oh, there we go. That was easy…


Actually, the better question is not “has this happened to you,” but “how many times a day does this happen to you?”


As we put an increasing amount of personal data online, privacy and security are necessarily on everyone’s mind. Yet with no standard rules regarding login names and passwords, we are confronted with a dizzying array of authentication schemes and login routines that we need to recall. That leads to bad habits (securing your banking info, Netflix account and Facebook with your pet’s name) and the repeated frustration I described above.


Why don’t our own computers recognize us?


Some steps have been taken in that direction. Some business-oriented laptops have fingerprint readers-- a good idea, but can be costly.


It would make more sense if the rest of us could take advantage of the hardware we already have, but gain the benefits and convenience of being recognized by our computers.


face-login-360x200.png

face-loging-120x120.png

In fact, AMD has started down that path. It began with free software called AMD Face Login that was developed in conjunction with our technology partner CyberLink, one of the top providers of media software that comes pre-installed on consumer PCs shipping today. AMD Face Login uses the standard camera that is already built into your tablet or PC to recognize your face. You can use AMD Face Login to log into Windows and even some of your favorite websites1.  This can be really convenient, but some people worry that someone using a high definition picture or even video can fake out the software. They needn’t worry, we are incorporating additional security to be on the safe side… Voice authentication.


AMD is working with a fantastic new technology partner Nuance-- world renowned experts in voice technology and intelligent systems. This is the team behind popular products such as Dragon Naturally Speaking voice recognition software, Nina – the intelligent virtual assistant software, and is the technology used in many consumer devices that that feature voice and personal assistant capabilities. Nuance has very powerful voice biometrics technology that is now optimized for consumer electronics devices, identifying a user based on their actual voice pattern– no pins or passwords required! In fact, Nuance’s voice biometrics technology is already in use by many of the world’s leading banks and enterprises where authentication and fraud prevention are essential.


At CES, we will be demonstrating  how the convenience and ease or voice biometrics combined with facial recognition can provide a secure log in to the PC. You set it up by taking a few photos of your face and speaking any login phrase in any language—or even your personal form of gibberish for that matter-- and you’re done! That means you can have the security of two biometric checks to verify that the person logging in is really you.


You can learn more about the power of Nuance’s voice biometrics technology at Nuance Voice Biometrics – authentication by speech.


In the meantime, AMD continues to look down the road at how to secure and improve the PC experience.  For example, AMD TrueAudio technology  (the sophisticated ACP or Audio Co-Processor) built into AMD’s fourth generation APU “Kaveri” could be used to clean up the voice input for even greater discretion and accuracy in voice recognition.


While there may always be some websites that require special login processes, AMD is working hard to enable a better, safer, and more convenient user experience.


Supporting Resources


 

Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

 

1. AMD Face Login is designed as a convenient tool to help you log into Windows and many popular websites quickly. It should not be used to protect your computer and personal information from unwanted access. Only available on select AMD A-Series APU-based tablets and notebooks. Requires a webcam, and will only operate on PCs running Windows 7 or Windows 8 operating system and Internet Explorer version 9 or 10.  Internet connection is required for website login and use of other online features.


*Originally Posted by Clarice Simmons in AMD on Jan 4, 2014 11:50:39 PM

While tech aficionados enjoy debating the benefits  and proclaiming their allegiance to one OS or another, the reality is that each has their strengths.

 

It is all too easy to get bogged down in platform debates—the old Windows versus iOS versus Android story. That conversation misses the point. The real "best" solution is the one that gives users the experience they want. What most people care about is their ability to work, play and communicate across all their devices with the tools they prefer.


When it comes to strengthening the role of our PCs, it is incumbent that manufacturers and vendors ask: what do consumers prefer?

 

  • When it comes to mobile, Android is at the top owning 52.2% of the U.S. market  and more than 80% of global mobile phone marketshare.
  • On the desktop side of the equation, Windows operating systems dominate the landscape with more than 80% marketshare.

 

So what to do in a world where more everyday consumers rely on multiple platforms: a Windows PC at home, a second on their desk in the office or one in the laptop bag on their shoulder as they board a plane; an Android phone on the go and maybe a similar Android-based tablet as they sit on the couch.

 

One obvious solution is to eliminate the gap between Windows and Android—give the people their favorite game app on their desktop right next to Microsoft Office! Not surprisingly, several options that do just that are emerging as PC manufacturers work to extend the Android experience to the PC.

 

AMD is supporting that effort through its collaboration with BlueStacks, who started by creating a very popular Android app player for Windows. Now, through this collaboration with AMD, they are poised to deliver a completely virtualized Android environment that runs all of the most popular Android entertainment, content consumption and productivity apps right within the Windows desktop.


See below screenshot showing the AMD-Bluestacks solution for AMD-based PCs. Get the full native Android user interface experience - without ever leaving Windows!

amd_bluestacks_android_win8.png

Let’s take a moment to understand what this means. The AMD-BlueStacks approach is fundamentally different from the old school techie approach of booting two entire operating systems on a device. So-called “dual-booting” is nothing new, but it’s never really become mainstream. There is good reason for that. Dual-booting can be messy and inconvenient. It is resource intensive and requires a whole separate validation process for OEMS who must develop and support two entirely different system infrastructures and must license 2 operating systems instead of one. If you want to dual-boot Android on an x86 system, you need both Windows as well as Android drivers for graphics, media, power management, security and much more. You’ll also be constantly exiting one OS, booting into the other, and back again. And, while the two OS live on the same device, they don’t really share the device. That “My Pictures” folder on your Windows desktop with pictures of Grandma? It may as well be on the other side of the world as far as your Android OS Instagram is concerned.

 

This is where the strength and elegance of the AMD-BlueStacks virtualized approach becomes obvious. As native software running under Windows on the PC, BlueStacks takes full advantage of AMD APUs, beginning with the 4th generation AMD APU codename “Kaveri”  power savings options, OpenGL driver, and every other advantage  the AMD APU-based system can offer. There are no extra development challenges in terms of drivers--Bluestacks is built and optimized to run within Windows on AMD APUs.*

 

For the user, the workflow advantages are enormous. BlueStacks provides a full Android User Interface (UI). The customization, settings and personalization capabilities you expect from your Android phone or tablet are right there in the virtual Android environment.

 

And that Android UI? It is a fully functional window on your Windows desktop. So, you can have Photoshop open on one side of your desktop and your favorite Android app on the other.  About to unlock a Booster? Blow your Android window up to full screen and fill your desktop. BlueStacks takes full advantage of the AMD platform.


See below for demo of BlueStack's virtualized Android, with full native Android user interface experience, to be available and optimized exclusively for AMD:


Games aside, this solution is about more than just sharing desktop real estate. BlueStack’s virtualized Android sees your Windows file system. Remember that picture of Grandma I mentioned before? Under this solution, that photo in your Windows gallery is a click away from Instagram on Android.

 

Of course this is not the first time someone has virtualized an OS. The difference is that we are taking an incredibly popular environment, Android, that was designed to make use of the capacity of older architectures and instead giving it a direct pipeline to high performance AMD APUs with powerful AMD Radeon™ graphics built-in.


It means that for the PC provider it is business as usual. Spec and build your AMD-based PC as usual. Continue to support Windows as usual. Bluestacks is effectively just another piece of software running on the system. Optimized for AMD APUs, the brilliant BlueStacks architecture bridges the divide between Android and the x86 architecture with the full Android UI experience for AMD-based systems, and requires no additional driver or extension support.

 

Bluestacks on AMD APUs is an exciting opportunity. You can choose to add complexity to your PC in order to bring Android fun and Windows productivity together. Or we get out of the consumer’s way and empower them to choose the best app or application for their particular need.

 

Supporting Resources


 


Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

*The new BlueStacks App Player version exclusively available for AMD which provides an “Android on Windows” experience with the unique full Android User Interface and is optimized to leverage AMD 4th Generation APUs

**Originally posted by Clarice Simmons in AMD on Jan 6, 2014 7:01:29 PM

brystal.boyd

With a wave of your hand

Posted by brystal.boyd Employee May 11, 2015

It seems only a few years ago, gesture control was a fantasy CGI special effect in a science fiction movie. More recently, it became reality as a slick, extension tailored to fit the interface confines of game consoles. Now gesture control is poised to change how we interact with our PCs, freeing us to interact dynamically and naturally with our most relied upon devices.


Some companies offer solutions that with an investment of around $80 or so you can now replace the camera you already have with a new 3D camera that will support gesture control.

 

Wait...what?

 

You already have a camera. In fact, you most likely have lots of them. Cameras are everywhere, embedded or otherwise connected to billions of tablets, laptops and PC devices.


And, if that camera is connected to an AMD-based PC, chances are you have all the hardware you need for gesture control. Unlike other approaches to gesture control, we can leverage the compute horsepower of AMD APUs for an extreme user experience. A great example is how we are able to process the video stream in real-time with filtering algorithms for better accuracy even in challenging conditions such as dim lighting or a when the light source is concentrated in one spot, such is often the case with a table lamp. In fact, this same fantastic video processing capabilities of AMD APUs are what powers things like AMD QuickStream1, AMD Steady Video2, and AMD Perfect Picture HD3 – the optimized software we include with AMD APU-based systems to enhance video in real-time during playback, clean up compression-induced blocky artifacts from streaming video, sharpen edges, enhance colors and help remove camera shake from your friends' videos.



Last year, we introduced AMD Gesture Control4 powered by our technology partner eyeSight technology with exclusive light filtering technology for greater accuracy5 and a wider gesture recognition field, and  We made this functionality available for popular media uses, from media players end user scenarios from music and video playback to page flipping on e-readers. This year we are adding more end user control over to enable gestures in all applications by providing a “virtual mouse” function that allows users to use their finger gestures instead of a mouse for controlling any application and by leveraging Windows 8 “swipes” which you can now do in the air instead of by touching your device – making gesture truly universal.  Best of all, AMD APUs with AMD Gesture Control can continue to deliver this functionality using the embedded or add-on standard web cams you already have. That means there is no extra hardware to buy.

 

So, what can you do with AMD Gesture Control? How about:

 

  • Make a flip gesture  to scan through an electronic recipe book on your PC while cooking in the kitchen.
  • Play, pause and skip videos that you are pushing from your tablet to your TV with a simple wave of your hand.
  • Surfing the web during a meeting and all of a sudden an ad pops up with really loud music? Just motion to your PC to ‘shhhhh’ to silence the audio without reaching for the volume controls. (this is one of the new 2014 features of AMD Gesture Control)

 

APUs to help bring new gestures, higher accuracy and new experiences to your PCs. One day hopefully soon you will be able to move the mouse around the screen by holding up a finger, then ‘air click’ when you want to select something. Or, add your own gestures controls to your favorite applications by simply mapping a gesture to a keyboard shortcut!


These examples are just the beginning. We are hard at work with eyeSight to fully leverage the compute power of the AMD HSA architecture in the just announced “Kaveri”


You can start to interact with your PC in new and exciting ways today, turning it into a more intelligent, personalized, productivity, and entertainment machine. Check out AMD Gesture Control in this video. Better yet, if you already have a qualified AMD-based PC, get started with AMD Gesture Control and other AMD software today:  www.amd.com\experiences.

 

Supporting Resources


 

Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

1. AMD Quick Stream is a technology designed to prioritize video streaming over other activities requiring Internet bandwidth for a smooth, uninterrupted video stream.  AMD Quick Stream technology is available on select PCs and requires Windows®7. Not all features may be supported on all systems - check with your system manufacturer for specific model capabilities and supported technologies.

2. AMD Steady Video is a technology designed to eliminate shakes and jitters during the playback of home video.  Users may turn on this technology via the AMD Catalyst Control Center™ or the VISION Engine Control Center application. AMD Steady Video will work with content that can run on Adobe® Flash® Player 10.2 (and later versions) or on any player which has been programed to use AMD’s decode acceleration (DXVA) engine.  AMD Steady Video is not designed to (a) isolate overlays, logos or captions, or (b) improve the playback of letter boxed, premium/commercial, or interlaced content.  AMD Steady Video is only recommended for use with videos that contain unwanted shakes and jitters

3. AMD Perfect Picture HD is an image, video processing and display technology that features advanced de-interlacing, dynamic contrast adjustment, color vibrancy, noise reduction and edge enhancement that provides brilliant colors and sharp images for smooth playback of Blu-ray and other HD content on your PC.

4. AMD Gesture Control is designed to enable gesture recognition as a tool for controlling certain applications on your PC.  Only available on select AMD A-Series APU-based tablets and notebooks. Requires a web camera, and will only operate on PCs running Windows 7 or Windows 8 operating system.  Supported Windows desktop apps include: Windows Media Player, Windows Photo Viewer, Microsoft PowerPoint and Adobe Acrobat Reader. Supported Windows Store apps include: Microsoft Photos, Microsoft Music, Microsoft Reader and Kindle.  Performance may be degraded in low lighting or intensely-focused lighting environments.

5. AMD Gesture Control delivers a better user experience with optimized light filtering technology, enabling up to 470% better accuracy at near distances as well as up to 112% greater max detection field in low light. Testing performed by AMD performance labs measuring gesture recognition accuracy in AMD Gesture Control with and without the optimized light filtering technology for a series of mouse control commands performed at a distance of 12 inches from the web camera on a notebook PC with upcoming AMD A10-5750M with AMD Radeon™ HD 8650G, 4GB of DDR3-1600 (dual channel) RAM, Microsoft Windows 8 (64-bit) Build 9200, video driver 12.100.0.0 - 12/06/2012 in a low light (~30 lux) environment.  Gesture recognition increased from 16.67% to 95% accuracy with optimized light filtering technology. The max detection field (furthest distance away from camera before gestures are no longer detected) increased from 26 to 55 inches with the light filtering technology.  RIN-7


*Originally posted by Clarice Simmons in AMD on Jan 4, 2014 11:02:54 PM - See more at: http://community.amd.com/community/amd-blogs/amd/blog/2014/01/04/with-a-wave-of-your-hand#sthash.yMPXTcUG.dpuf