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On January 17th, AMD received the California Governor’s 2017 Environmental & Economic Leadership Award (GEELA) for the 25x20 Energy Efficiency Initiative, our vision to deliver 25x more energy efficiency in AMD mobile computing processors by the year 2020 from a 2014 baseline. We are on track to achieve this goal, with architecture enhancements and improved power management features benefitting other company products, too.


Administered by the California Environmental Protection Agency (CalEPA), GEELA is California's highest environmental honor. The award recognizes parties who notably contribute toward conserving California’s resources, protecting and enhancing the state’s environment, and strengthening the economy. The award reflects how AMD’s 25x20 initiative demonstrably advances the goal of California Global Warming Solutions Act of 2006 to reduce GHG emissions to 1990 levels by 2020. The 25x20 initiative was further recognized by the judges for exceptional technology innovation, spirit, and value to California’s environment and economy.


According to Stanford University lecturer Dr. Jonathan Koomey: “What AMD is doing is no small thing, as the 25x goal over a six-year period outpaces the historical gains predicted by Moore’s Law by 70 percent. It’s efforts such as 25x20 that will enable exciting new technologies ranging from the Internet of Things and big data analytics to virtual reality and deep learning.”


GEELA adds to an impressive roster of honors for AMD’s 25x20 Energy Efficiency Initiative, including:

  • Edison Award - Energy Efficiency Winner (2017)
  • Environmental Leader - Top Project of The Year (2016)
  • Green Electronics Council - Catalyst Award Winner (2016)


Since we first announced the initiative in 2014, the transition to AMD’s “Zen” core architecture-based family of processors, which includes the new AMD Ryzen™ and AMD EPYC™ products, has yielded improved power management. With the launch of Ryzen™ mobile processors, we remain on track to achieve the 25x20 goal.


The initiative brings together experts across AMD teams for technical and strategic collaboration to overcome challenges related to product energy efficiency. For example, computers rarely need to run at peak power, so our engineers have designed algorithms to optimize for “typical use” computing, conserving power during even microseconds of idle activity. Constantly emphasizing more aggressive “performance per watt” motivates our engineers to create innovative solutions while benefitting customers and the planet.


The 25x20 initiative is a definitive statement about AMD’s dedication to improved computing performance efficiency and environmental stewardship. The application of new technology, with power management innovation, helps to pioneer new business models and enable enhanced workforce productivity. We’re just beyond the halfway point toward the goal and we could not be more pleased with our progress. AMD is deeply honored to receive the GEELA award for our approach and work to date.


About the award, California Secretary for Environmental Protection Matthew Rodriquez added: “This year’s GEELA recipients are demonstrating exceptional leadership in addressing some of our most significant environmental challenges. Whether it’s fighting climate change, conserving our water supplies or reducing waste, they inspire us with their creative and collaborative approaches. Their success expands our view of what is possible. Collectively, they are proving that a healthy environment is inextricably linked with a vibrant economy."


Susan Moore is AMD’s Corporate Vice President of Public Affairs, and is a former chairwoman of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.



Cautionary Statement

This blog contains forward-looking statements concerning Advanced Micro Devices, Inc. (AMD) including, but not limited to, that AMD is on track to deliver 25x more energy in its mobile computing processors by the year 2020 , which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are commonly identified by words such as "would," "may," "expects," "believes," "plans," "intends," "projects" and other terms with similar meaning. Investors are cautioned that the forward-looking statements in this blog are based on current beliefs, assumptions and expectations, speak only as of the date of this blog and involve risks and uncertainties that could cause actual results to differ materially from current expectations. Such statements are subject to certain known and unknown risks and uncertainties, many of which are difficult to predict and generally beyond AMD's control, that could cause actual results and other future events to differ materially from those expressed in, or implied or projected by, the forward-looking information and statements. Investors are urged to review in detail the risks and uncertainties in AMD's Securities and Exchange Commission filings, including but not limited to AMD's Quarterly Report on Form 10-Q for the quarter ended September 30, 2017.


It’s been a busy year here at AMD – we’ve launched three new brands and many product families, reentered the server market, collaborated with industry leaders to bring premium products to market, and much more. We are grateful to our customers and partners for joining us on this journey, and look forward to the road ahead.


As we reflect on 2017, we maintain our strong conviction that business success and community success are not mutually exclusive, but rather support and further each other – that through our business decisions we can, and should, act with values that mutually advance the strength and sustainability of our community and company. We celebrate our workforce across 23 countries who strive to deliver high-performance, energy-efficient products to market, while embodying our core values rooted in corporate citizenship. Whether it’s partnering with local non-profit and educational leaders, empowering employees and advancing human rights, or conserving natural resources, we are passionate about helping solve some of the world’s toughest challenges.


AMD engineers have worked tirelessly to increase not only the performance of our processors for mobile products, but also their energy efficiency. The milestones we’ve achieved on the road to achieving our 25x20 energy efficiency goal have garnered international recognition from the Edison Awards, Green Electronics Council, Asia Responsible Entrepreneurial Award, China Computer Users’ Association, and Environmental Leader. And, our recently announced Ryzen Mobile Processors with Radeon Vega Graphics bring us even closer to achieving our goal.


Our third annual AMD Cares Day of Service saw over 1,600 workforce volunteers worldwide give 6,400 hours of their time to local service opportunities. Together, our teams restored eight parks; packed, cooked, and served 44,000 meals; assembled 2,000 educational packets; and more. Volunteerism isn’t an extracurricular, but rather a part of our DNA – our annual internal survey data shows that employees who are engaged in the community through our programs are more engaged at work too.


We value diverse perspective and have continued to cultivate a culture that empowers employees to bring their authentic selves to work every day and to use their time and talents to make an impact within their local communities. This year, we rolled out enhanced parental leave benefits for employees, maintained our “100” score on the Human Rights Campaign’s Corporate Equality Index, and continued to expand our internal programs for employees and families.


Environmental stewardship continues to be a focus for us, as we pursue our 2020 sustainability goals spanning our own operations, our supply chain, and our products. We are honored to have efforts recognized this year by the Austin Chamber of Commerce, Carbon Disclosure Project, and Science-based Targets initiative.


In summary, AMDers across the globe help AMD embrace an inclusive and respectful work environment, philanthropically support our local communities, use natural resources responsibly, and more, which recently culminated in AMD being ranked on the 2017 JUST 100. We are proud of this recognition because we know the work and passion that happens daily behind the scenes to make it possible. While we have more that we want to accomplish, we’re honored to be named among our customers, partners, and other leading businesses who are putting shared values into action. It’s good for our communities, and it’s good for our business.



Susan Moore is AMD’s Corporate Vice President of Public Affairs, and is a former chairwoman of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.