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This year at NAB Show 2017, AMD announced the latest Radeon™ Pro Duo showcased in multiple demos this year.  For those who stopped by, they witnessed the Radeon Pro Duo graphics card being capable of developing and driving VR experiences at the ultimate fidelity level. What else? Create games faster with application optimizations to enhance workflow performance. Enjoy the benefits of AMD LiquidVR™ technology to enable rich and immersive VR experiences by simplifying and optimizing VR content creation designed to work seamlessly with leading headsets. Be more productive by completing tasks lightning fast. With dual GPUs enabled with high bandwidth memory (HBM) technology, Radeon Pro Duo graphics has the parallel computing power to speed through OpenCL™ supported applications such as Adobe Premiere, Adobe After Effects, Blackmagic DaVinci Resolve Studio and Blackmagic Fusion Studio.

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Radeon Pro SSG Technology demos also raised the excitement this year collaborating with Adobe.  Increasing the speed of modern workflows by an order of magnitude and the disruptive technology accelerating the art of the impossible with potential for terabytes of memory. State of the art content creation, scientific and engineering visualization applications require the processing of big datasets, far larger than can be contained within the capacities of existing GPU memory. As content creators rapidly adopt 8K resolution to future-proof their content, these performance boosts can improve quality of life, productivity and efficiency in the editing process

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This year, AMD had two locations.  One, working with Studio Experience where we had daily theatre presentations throughout the show.  Speakers included; Mettle; 360 video experiences, Boris FX; Mocha VR, Foundry; Nuke11 Tech Preview, Lightsail VR; Google Immersive VR, Next Computing; Edge P100 mobile workstation overview, Autodesk; Flame, Fugitives; The making of Francis VR & Radiant Images; AMD LOOM 360 video stitching, and Moon Base invasion and Magma Chamber by Jonathan Winbush with Mix Master Mike!

 

Other key takeaways:

AMD teams with HP & Dell at Avid Connect:
1200+ attendees over two days. Oculus 360 video VR demonstrations, Roy Taylor: AMD VR strategy overview, Ogi Brkic; AMD Radeon Pro Business Division overview.

 

AMD teams with Torus Media Labs for VR:
Showcasing the Radeon Pro WX7100 cards with their CANVAS 360 toolkit for Adobe After Effects helping artists create VR experiences to their fullest potential.

 

AMD shows off the Radeon™ Pro WX series cards- Radeon™ Pro WX4100, WX5100, and WX7100:
Based on the “Polaris” architecture, Radeon Pro GPUs employ the latest advances in AMD’s 4th generation Graphics Core Next architecture, including uncompromising 4K video decode and encode. All built utilizing a power efficient 14nm FinFET manufacturing process. Importantly, these professional graphics cards are fully compatible with open source software through GPUOpen.

 


Next Computing and Boxx Technology latest AMD hardware partners to participate in NAB show with new hardware offerings:
Next Computing; showcasing their M&E computer offerings for mobile the Edge P100 mobile workstation & the Edge T100 tower for high-end content creation and video editing has been announced recently and was showcased at the show.  Click here for NextComputing NAB 2017 Wrap-Up Report – Part 1!

 

Boxx Technologies: Showcasing the Appex 4 workstation with dual WX7100 GPU technology and AMD’s state-of-the-art Ryzen CPU chipset.

 

That’s a wrap!!

 

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IT managers need to stay a step ahead of their business needs, so that when their users need better tools, better mobility and better flexibility, the IT team is ready to respond. The collaboration between AMD and Citrix delivers a simple, secure and cost effective solution for high performance virtual desktops.

 

With the upcoming release of the next XenServerupdate, IT managers have access to the Tech Preview of AMD MxGPU and are free to configure the AMD FirePro™ S7100-series in a Citrix environment that meets the needs of their organization, whether it’s for CAD and M&E workloads or for office applications that task workers utilize every day.

 

Any customer who is eligible to upgrade XenServer can start their testing with any host that supports the AMD FirePro™ S7100-series GPUs.

 

Want to see it? 
Embrace your inner nerd with AMD. Join AMD’s Nerd Squad at the Radeon Pro booth #411.

Enter for a chance to win your very own Ultrasaber® from Ultra Sabers LLC and a BATHROBE!

 

How to WIN:

  1. Visit the AMD booth #411 and watch our tech-demo to receive shower shoes and socks.*
  2. Take a picture of you and your friends either wearing shower shoes and socks or holding an Ultrasaber® 
    Picture must clearly show the AMD logo.
  3. Tweet @RadeonPro with hashtags #MxGPU, #NerdsLoveAMD, #RadeonPro, and #Contest and POST!

 

* While supplies last. We do not guarantee your shoe or sock size will be available.

** ULTRASABERS® is a trademark of Ultra Sabers LLC.  This contest is in no way sponsored, endorsed or administered by, or associated with Ultra Sabers LLC.

*** May the best photo win contest official rules attached.

Ryzen Box-2.pngAMD recently launched the first of its new processors named Ryzen, and the news captured worldwide attention. Although not as well-known, there’s another story around this major product launch that is also rewarding to AMD. This behind-the-scenes story centers around the relationship between WOODCHUCK USA, a home-grown company in Minneapolis, Minnesota and its planting of trees across the world, including remote Madagascar, Africa.

 

WOODCHUCK USA is a custom wood products manufacturer that AMD engaged to provide a container to deliver 500 of its new Ryzen processors with motherboard and memory to reviewers. AMD looked for an idea that exemplified the new Ryzen brand demonstrating human creative spirit, symmetry and naturalness, and sought an opportunity to work with a vendor that shares AMD’s corporate value of environmental sustainability. Working with AMD, WOODCHUCK USA designed a custom wood box made of walnut and left in its natural state to create a simple and elegant package. The box is also sustainable thanks to WOODCHUCK USA’s “Buy One. Plant One.” Program.

 

Founded five years ago by CEO Benjamin VandenWymelenberg, the company has quickly grown to 53 artisans and employees with plans for continued expansion of jobs and growth.  As Ben says, our mission is to, "Put nature back into people's lives, bring jobs back to America, and bring quality back to products." 

 

In WOODCHUCK USA’s "BUY ONE. PLANT ONE." Program, a tree is planted for each item the company makes and sells. The program operates in North America and Madagascar, helping to promote biodiversity of forests. According to WOODCHUCK USA, it takes about one tree to make 1,500 to 3,000 units of their various products, and thus, they are replenishing forests at a rate of up to 3,000 times their tree usage. As of March 2017, the program has facilitated the planting of more than one million seedlings.

 

As a result of its purchase, AMD received the GPS coordinates in the Ankarafantsika National Park where last year, villagers from surrounding villages were hired on behalf of WOODCHUCK USA and their non-profit partner to plant and begin tending to five hundred, 12”-16” deciduous seedling trees. The planting is particularly important in Madagascar where, according to National Geographic, ninety percent of the plants and animals found on the island evolved there and nowhere else.[i] But according to World Wildlife Fund, less than 10% of Madagascar’s original forest cove exists today.[ii]  Most has been cleared for agriculture, cattle grazing and firewood. To help protect the island’s endangered animals and other unique species and flora, the government has set aside more than nine million acres (3.7 million hectares) of land.[iii]

 

AMD joins WOODCHUCK USA in sharing the values of environmental sustainability - business and community success do not have to be separate ideals, but instead play a role supporting each other. To learn more about WOODCHUCK USA’s "BUY ONE. PLANT ONE" program, watch here. You can stay updated about AMD’s corporate responsibility efforts online and by following us @AMDInitiatives.

 

 

 

Susan Moore is AMD’s Corporate Vice President of Public Affairs, and is a former chair of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 


[i] http://travel.nationalgeographic.com/travel/countries/madagascar-guide/

[ii] http://wwf.panda.org/what_we_do/where_we_work/madagascar/

[iii] http://travel.nationalgeographic.com/travel/countries/madagascar-guide/