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In my “shared values” blog series, I’ve been exploring the idea that business competitiveness and community success through economic and social conditions do not have to be separate ideals, but instead the two play a role supporting the other. At AMD, we see “People, Planet, and Purpose” as a framework to reflect our shared-value approach. And Earth Day, April 22nd, is an important time to reflect on our role as environmental stewards throughout the year. I’m proud to share our related goals and progress, as well as our Earth Day activities, as we continue the important work ahead.

 

PEOPLE

“If you want to go fast, go alone. If you want to go far, go together.” This African proverb speaks to how we view partnerships in AMD’s pursuit of environmental sustainability. We realized early that collaboration is critical - whether it’s demonstrating best manufacturing practices with our wafer suppliers, working with customers to optimize product energy efficiency, or volunteering with community partners. Over decades, we’ve built trusted relationships with these and other stakeholders. Earth Day, in particular, is a celebration with our community allies through our annual AMD Cares Day of Service. AMDers around the globe help clean parks and beaches, plant trees and seeds, and contribute to the community where they live and work. Last year in recognition of volunteer activities during the Day of Service, the AMD Foundation committed $75,000 in financial grants to our community partners, helping support their success and mission. It’s immensely gratifying to see our commitments in motion through our people and partners.

 

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As designers of microprocessors during an era of amazing technological growth, we embrace the responsibility to help protect our planet and the opportunity to help others save energy. Our 2020 climate goals to reduce carbon emissions span AMD’s business operations and have been verified by the Science Based Targets Initiative, meaning the goals are aggressive enough to address AMD’s role in the fight against climate change. As of this writing, AMD is the only semiconductor company with this distinction from Science Based Targets. Another tangible company initiative is our international award-winning 25x20 goal to accelerate the energy efficiency of AMD mobile processors 25 times by 2020, from a 2014 baseline. This means in 2020, an AMD powered laptop will consume 1/5th the power and accomplish a task in 1/5th the time as one produced in 2014! We’re proud to be on-track to achieve our goal, and plan to announce more progress later this year with our upcoming Ryzen notebook processors.

 

Every day, thousands of AMDers around the globe come to work and design AMD technology that enables a better world. The tagline “Inspired by You” from our last Corporate Responsibility report embodies this inspiration for our engineers and business teams. Whether it’s a scientist conducting research, a teacher advancing STEM education, or a doctor healing patients, we are motivated by seeing AMD processors helping empower people around the world. This purpose applies now more than ever as AMD’s newest Ryzen and Radeon™ processors come to market in 2017, powering a more efficient, productive, and enjoyable world.

 

I hope you enjoy and celebrate Earth Day. I personally look forward to rolling up my sleeves alongside thousands of AMDers, as we give back to people in our communities during our 3rd annual Day of Service. Visit us here to learn more about AMD’s environmental vision, follow us @AMDInitiatives, and look soon for our 22nd annual corporate responsibility update.

 

Susan Moore is AMD’s Corporate Vice President of Public Affairs, and is a former chair of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

The latest from AMD and Radeon Pro will be showcased this year at NAB Show 2017 from April 22 – 27 in Las Vegas. Radeon Pro will reveal innovations and cutting edge technologies in collaboration with HP, Dell, BOXX, Foundry, Adobe, Avid, Mettle and BlackMagic Design.

 

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AMD will be hosting several booths with Radeon Pro technology in action: booth #SL 7620 in the South Hall, Studio Experience booth #SL 2424 in partnership with HP and Avid Connect and booth #SU 902 sponsored by HP and AMD.

Our Avid Connect booth will be the largest partner booth in the Partner Pavilion, including two AMD keynotes promoting Radeon Pro and an Avid Connect exec panel featuring AMD. There will be several demos running that will allow attendees to experience the power and speed of Radeon Pro’s latest technology.

Dreamed of your very own lightsaber?
Stop by our booth #7620 and take our online survey to participate in our raffle for a high-end lightsaber from Ultrasabers or a chance to win the Sony PlayStation® 4 Pro!  All participants must be present to win, and raffle terms and conditions will apply.  Feel free to ask any AMD staff to make sure you qualify!

If you plan to attend NAB Show, register for the event now. The event will run at the Las Vegas Convention Center and the exhibits will begin on April 24.

Follow us on Twitter for upcoming news from NAB Show and we hope to see you there!

Welcome to another edition of AMD’s “Shared Values” blog series. In a previous post, I highlighted some of the shared value priorities of AMD in Texas. In this blog, I will turn the spotlight on our operations in California, where AMD was founded.

 

AMD has enjoyed a long and vibrant history in California that began in 1969 when a group of Fairchild engineers decided to start a new semiconductor company, Advanced Micro Devices (AMD). Jerry Sanders was named president and he remained at the helm for 32 years, bringing immeasurable passion to the company and industry.

 

Our engineers in California architect and design leading edge Compute Processing (x86), Graphics, Data Fabric, and Interface IP to form the building blocks of the innovative products that AMD brings to the market. These products power everything from the Microsoft® Xbox One™ and the Sony PlayStation 4, to many powerful, virtual reality (VR)-ready desktops and Windows® 10-based laptops, 5K iMacs, and the MacBook Pro, and beyond. AMD is the only company that can do both high-performance x86 and graphics processing unit (GPU) products, and our California site plays a major role in their development.

 

AMD has been contributing to the state’s thriving technology industry ecosystem for 47 years through jobs, tax revenue, university relations, and charitable involvement.  We employ nearly 800 workers and California is home to many of AMD’s top executives.  We embrace the opportunities and responsibilities that come with this recognition and in this vein, I would like to highlight three areas of shared values.

 

Economic Prosperity

 

The economy in which our employees and their families work and live is a pathway to opportunity and prosperity. In the State of California, AMD primarily hires for jobs in engineering, technical fields, and professional support roles. 100 percent of these jobs exceed the average wage for the State of Calfornia.1

 

Innovation is key to growing a strong economy and AMD holds more than 5,000 U.S. intellectual property patents, including more than 1,000 with one or more California inventors.

 

To help promote the vibrant economy of our region, state, and nation, and with an eye toward the future, 40 years ago this July, then-AMD CEO Jerry Sanders joined Hewlett-Packard co-founder David Packard and 30 other Valley visionaries to create the Silicon Valley Leadership Group. "The Silicon Valley technology industry is a tremendous contributor to our country's jobs, investments, and economic stability. The Silicon Valley Leadership Group is indebted to AMD for having the foresight and fortitude to help found our organization," says its president and CEO Carl Guardino. AMD also supports other regional business initiatives such as the Silicon Valley Employers Forum.

 

Environmental Sustainability

 

AMD values its strong relationships with California universities not only for innovative technology but also for environmental sustainability. AMD regularly collaborates with universities, such as Stanford and UC Berkeley, on a variety of projects focused on evaluating the potential environmental impacts of computing products. For example, since 2016 AMD has been engaging with professors at UC Berkeley on a project focused on assessing and optimizing the energy efficiency of gaming computers. Senior AMD technical staff have also co-authored articles with professors addressing issues such as computing energy efficiency.

 

AMD recognizes its responsibility to reduce our direct impacts on the environment and to inspire and enable others to do the same. Our Sunnyvale site is a past recipient of the Breathe California Clean Air Award for leadership in alternative transportation. For many years, AMD has sponsored a public shuttle that connects our headquarters at 1 AMD Place to nearby Caltrain stations. Employees can also purchase public transit passes using pre-tax dollars, saving 30-40 percent.

 

Vibrant Neighborhoods

 

AMD strives to be a model corporate citizen in the communities where we are located. We have a strong reputation as an engaged partner with California charitable organizations and contribute to numerous California schools and nonprofit organizations focusing on STEM programs, basic needs, environmental projects, and more. AMD's workforce in Silicon Valley has volunteered over 2,600 hours in company-sponsored events over the last five years.

 

Our community partnerships might be best exemplified by AMD's engagement with Resource Area for Teaching (RAFT) in Sunnyvale, which we have been a longstanding partner with for over 20 years. Our campus has provided financial grants, and local AMDers volunteer regularly assembling educational project kits. By investing in our communities, we're able to build stronger relationships.

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Ruth Cotter, AMD Chief HR Officer and SVP Corporate Communications and Investor Relations,

and Devinder Kumar, AMD CFO and Treasurer

AMD employees volunteering at RAFT during AMD's annual Day of Service

 

As we move our headquarters down the road from Sunnyvale to Santa Clara in late 2017, our company’s commitment to California remains strong. We look forward to a continued, unwavering presence in Sunnyvale, Santa Clara, and the State of California, anchored in part by the values we appreciate and share with our community.

 

 

 

Susan Moore is AMD’s Corporate Vice President of Public Affairs, and past Chair of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 

1. https://www.bea.gov/regional/bearfacts/pdf.cfm?fips=06000&areatype=STATE&geotype=3