In my “shared values” blog series, I’ve been exploring the idea that business competitiveness and community success through economic and social conditions do not have to be separate ideals, but instead the two play a role supporting the other. At AMD, we see “People, Planet, and Purpose” as a framework to reflect our shared-value approach. And Earth Day, April 22nd, is an important time to reflect on our role as environmental stewards throughout the year. I’m proud to share our related goals and progress, as well as our Earth Day activities, as we continue the important work ahead.
“If you want to go fast, go alone. If you want to go far, go together.” This African proverb speaks to how we view partnerships in AMD’s pursuit of environmental sustainability. We realized early that collaboration is critical - whether it’s demonstrating best manufacturing practices with our wafer suppliers, working with customers to optimize product energy efficiency, or volunteering with community partners. Over decades, we’ve built trusted relationships with these and other stakeholders. Earth Day, in particular, is a celebration with our community allies through our annual AMD Cares Day of Service. AMDers around the globe help clean parks and beaches, plant trees and seeds, and contribute to the community where they live and work. Last year in recognition of volunteer activities during the Day of Service, the AMD Foundation committed $75,000 in financial grants to our community partners, helping support their success and mission. It’s immensely gratifying to see our commitments in motion through our people and partners.
As designers of microprocessors during an era of amazing technological growth, we embrace the responsibility to help protect our planet and the opportunity to help others save energy. Our 2020 climate goals to reduce carbon emissions span AMD’s business operations and have been verified by the Science Based Targets Initiative, meaning the goals are aggressive enough to address AMD’s role in the fight against climate change. As of this writing, AMD is the only semiconductor company with this distinction from Science Based Targets. Another tangible company initiative is our international award-winning 25x20 goal to accelerate the energy efficiency of AMD mobile processors 25 times by 2020, from a 2014 baseline. This means in 2020, an AMD powered laptop will consume 1/5th the power and accomplish a task in 1/5th the time as one produced in 2014! We’re proud to be on-track to achieve our goal, and plan to announce more progress later this year with our upcoming Ryzen notebook processors.
Every day, thousands of AMDers around the globe come to work and design AMD technology that enables a better world. The tagline “Inspired by You” from our last Corporate Responsibility report embodies this inspiration for our engineers and business teams. Whether it’s a scientist conducting research, a teacher advancing STEM education, or a doctor healing patients, we are motivated by seeing AMD processors helping empower people around the world. This purpose applies now more than ever as AMD’s newest Ryzen and Radeon™ processors come to market in 2017, powering a more efficient, productive, and enjoyable world.
I hope you enjoy and celebrate Earth Day. I personally look forward to rolling up my sleeves alongside thousands of AMDers, as we give back to people in our communities during our 3rd annual Day of Service. Visit us here to learn more about AMD’s environmental vision, follow us @AMDInitiatives, and look soon for our 22nd annual corporate responsibility update.
Susan Moore is AMD’s Corporate Vice President of Public Affairs, and is a former chair of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.