Generally speaking, “shared values” is the idea that business and community success do not have to be separate ideals, but instead the two play a role supporting the other. On this topic in the October 2016 Harvard Business Review, noted advisors Mark Kramer and Marc Pfitzer urged business leaders to consider making decisions that not only enhance their company’s competitiveness, but also contribute to their ecosystem’s collective impact in a way that benefits societal conditions.
With AMD research and development sites, business operations and sales offices in more than forty locations spanning 25 countries, plus joint ventures in Malaysia and China, we must look at the big picture of our impact globally, as well as locally in the communities where we live and work.
I’m pleased to introduce a new blog series, “Shared Values,” that will highlight how AMD’s workforce across the globe is working in this approach. Today, I will kick it off by providing updates on some of our global initiatives in technology, our communities, and our role as a global corporate citizen.
In Our Technologies
At AMD, we’re working hard to create technologies that are sustainable and as environmentally friendly as possible. Our 25x20 Energy Efficiency Initiative is an example of how we are making a significant global impact through our processor design. In June 2014, we announced a goal to deliver a 25 times improvement in the energy efficiency of our Accelerated Processing Units (APUs) by 2020. Two years later, we have made great strides toward that goal – our 6th generation A-Series processor was 2.4 times more energy efficient than its predecessor and our 7th generation A-Series processor adds an additional 14 percent improvement, putting us ahead of pace to reach our goal by 2020. You can read more about the success of AMD’s 25x20 initiative in this recent blog post.
In Our Communities
We understand that the communities in which we operate are home to our technology partners, neighbors, customers, and employees, so we focus on giving back to these communities. For more than 30 years, AMD has encouraged our workforce to volunteer their time and talents in our communities. We upped our collective effort in 2015 by initiating a company-wide effort called AMD Cares Day of Service. The event is to internally focus team volunteerism around an annual date, and in turn, promote continued participation throughout the year. In 2016 around Earth Week, almost 1,500 AMD workers across 17 global sites volunteered in a total of 46 service projects. As a result, 40,000 nutritious meals were packed and served, 600 trees were planted and maintained, US$25,000 was raised for charities, and 1,500 educational project kits were prepared. The pride among our sites was contagious, and we’re already looking forward to next year’s event.
Across Our World
As a leading semiconductor company, we strive to set examples through our actions. An area that we focus on is in our commitment to supply chain responsibility. At AMD, we care about the people helping to develop the processors that we supply to power technology around the world. AMD’s goal is to deliver high-quality products while ensuring that working conditions throughout our supply chain are safe, workers are treated with respect and dignity, and manufacturing processes are environmentally responsible. In 2015, 100 percent of our manufacturing supplier facilities completed the Electronic Industry Citizenship Coalition (EICC) self-assessment questionnaire and no “high-risk” supplier facilities were identified.
Moving forward, this blog series will highlight individual AMD offices and regions and the great work they are doing to give back to your and our society. Keep an eye on the blog for quarterly updates about AMD’s commitment to shared values.
Susan Moore is AMD’s Corporate Vice President of Public Affairs, and past Chair of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.