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The commercial client market continues to evolve. To foster productivity, businesses purchased desktops that were capable of high performance, frequently beyond their actual needed requirements. The result was costly, bulky towers that were highly inefficient, using more power and more space than required. The new 7th Gen AMD PRO 35W processor changes that paradigm.

 

AMD PRO is built around delivering the features that commercial client systems require and focusing on the AMD PRO pillars of Performance, Reliability, and Opportunity. With incredible efficiency, the 7th Generation AMD PRO processors enable performance that creates real opportunity for our customers. Featured in the HP EliteDesk Mini and new to the Lenovo ThinkCentre M715 Tiny , these systems provide no compromise performance and user experience in a dynamic, ultra-small form factor chassis that is leaps and bounds more energy efficient than old fashioned, unwieldy tower desktops. Businesses can now have their cake and eat it too.

 

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Here’s how new 7th Generation AMD PRO APUs enable desktop evolution:

 

The 7th Gen AMD PRO 35W APUs deliver impressive compute and graphics performance, outperforming previous Generation 65W AMD PRO APUs in both system performance and graphics performance to the point of being comparable to previous generation 95W parts! As an example, performance of the new AMD PRO A12-9800E is equivalent to the system performance of the prior generation AMD PRO A10-8850, at close to 1/3 of the power[1]. Additionally, this improved efficiency delivers incredible competiveness with the new AMD PRO A12-9800E offering up to 17% more system performance, and up to 88% more graphics performance than the 35W Core i5-6500T.[2] While graphics performance may not be intuitively connected to business productivity, today’s workforce is increasingly working in a visual realm. Videos, video conferencing, and other media rich tools are the way we communicate much of our information today. Where a presentation of data and facts in spreadsheets and text would not have seemed out of place a few years ago, today, we are using infographics and animations. Your workforce needs to be able to keep up and having a system that is well equipped with a balance of traditional compute capabilities and graphics acceleration is a smart way to ensure your business is not left behind.

 

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New ultra-small form factor (USFF) desktops offer a multitude of new deployment opportunities. Roughly 94% smaller than the typical mini-tower[3], an ultra-small form factor PC can easily be mounted on the wall, under the desk, on the back of a monitor, or get the aesthetic benefits of an all-in-one PC with the serviceability of a traditional desktop using Lenovo’s new Tiny-in-One ecosystem (shown).

 

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Bottom line is a 35W AMD PRO processor allows end users have it all. An ultra-small form factor desktop PC that is flexible, saves space, offers no-compromise performance and user experience, while being highly energy efficient to run cool and quiet. It’s time to get more from your desktop.

 

What are your thoughts? Is your business deploying more ultra-small form factor desktops PCs?

 

 

John Hampton, Director, Commercial Business Development for AMD. His/her postings are his/her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 


[1] PC manufacturers may vary configurations yielding different results. PCMark 8 v2 Home is used to simulate system performance; The 35W “Bristol Ridge” A12-9800E processor scored 4278 while the 95W “Godavari” A10-8850B scored 4216 BRPD-9

System Configurations:

AMD PRO A12-9800E: HP G3 EliteDesk Mini – AMD PRO A12-9800E  35W with AMD Radeon(TM) R7 Graphics, 2x4096 DDR4-2133 RAM, Win10, 256GB NVMe SSD Graphics driver 16.200.1020.0 

A10-8850B: ASUS A88X-PRO AMD PRO A10-8850B  95W with AMD Radeon(TM) R7 Graphics, 2x4096 DDR3-2133 RAM, Win10, SSD

[2] Testing by AMD Performance labs. PC manufacturers may vary configurations yielding different results. PCMark® 8 v2 Home is used to simulate system performance; the 7th Generation AMD PRO A12-9800E scored 3460.83, while the Intel Core i5-6500T scored 2965 for a benchmark score comparison of 3460.83/2965 = 1.17X or 17% more. Testing by AMD Performance labs. PC manufacturers may vary configurations yielding different results. 3DMark 11 Performance is used to simulate graphics performance; the 7th Generation AMD PRO A12-9800E scored 3049.8 while the Intel® Core i5-6500T scored 1622.25, for a benchmark score difference of 3049.8/1622.25 = 1.88X or 88% more. BRPD-2, BRPD-3
System Configurations:
AMD PRO A12-9800E: AMD “Myrtle” reference platform, 7th Generation AMD PRO A12-9800E with AMD Radeon™ R7 Graphics, 2x8192 DDR4-2400 RAM, 228GB SSD Drive (Non-rotating), Microsoft Windows 10 Pro, Graphics driver 16.101.0.0 2016-04-11
i5-6500T: Lenovo Skybay, i5-6500T with Intel® HD Graphics 530, 2x4096 DDR4-2133 RAM, 476GB 5400 RPM, Microsoft Windows 10 Pro, Graphics driver 20.19.15.4300 2015-09-30

[3] The Lenovo ThinkCentre M700 desktop tower measures 6.3x14.96x14.01in (160x380x356mm) compared to the Lenovo ThinkCentre M715 Tiny which measures 1.36x7.20x7.05in (34.5x182.9x179mm), or 94.78% less volume.

Mark Papermaster, CTO, and SVP for Technology & Engineering

 

This week, two new consortia, with AMD support, announced open standard development efforts targeting high-performance interconnect technologies inside future servers and datacenters. A third consortium, CCIX, which was announced in May and counts AMD as a founding member, released its first specification and welcomed new members.

 

AMD participation in these three standards bodies should come as no surprise, as we have a long history of supporting open standards in technology development. Our leadership in helping form the HSA Foundation to make programming heterogeneous computing devices easier is one example of this commitment. Additionally, the recent establishment of GPUOpen provides developers with free, open development tools and software for PC games, computer-generated images and GPU compute applications.

 

The latest announcements reinforce the shared goal of consortia members to bring open standards into the datacenter. While there are unique aspects to each at the technical level, there are also many similarities, and many of the participating companies, like AMD, are members of all three.At the engineering level, the standards can generally be distinguished this way:

 

Gen-Z is focused on an optimized solution for rack-scale connections to memory and accelerators as an open alternative to the proprietary Omni-Path.

 

OpenCAPI targets connections to IBM’s POWER architecture with memory and accelerators. AMD is focused on getting our Radeon Technologies Group products into this ecosystem by joining this effort.

 

CCIX is primarily a coherent processor-to-accelerator interconnect that leverages the existing PCIe® physical interconnect ecosystem.

 

Members of all three organizations are committed to an open approach to speed innovation and collaboration versus existing proprietary and closed standards. Future innovation will be critical to taking computing into the next decade and beyond as big data analytics, machine learning and other applications with extremely high computational needs become more prevalent.

 

I encourage you learn more about each organization from their respective announcements. Through these efforts, we are setting a solid foundation for customers and partners to support our “Zen”-based server platforms and AMD Radeon™ Pro Graphics for compute, as well as their follow-ons, long into the future!

 

Mark Papermaster is CTO, and SVP for Technology & Engineering at AMD. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. 

Today at the Canalys Channels Forum, AMD announced the first desktop systems featuring 7th Generation AMD PRO APUs. The new AMD PRO processors are aimed at providing businesses with secure, easily managed, and efficient desktops. These systems from HP and Lenovo allow businesses to achieve more across key areas including productivity, manageability, and collaboration and tackle business needs in three areas: performance, reliability, and opportunity.

 

Performance

As users’ needs continue to become more demanding and collaborative, they require greater compute and graphic performance. To meet these needs, AMD PRO 65W desktop processors scale up to 4.2GHz while the 35W processor version scales up to 3.8GHz. Both offer AMD GCN 3.0 graphics and support for DDR4 memory. The improved performance and efficiency of these processors allows users to get more out of their desktops while using up to 32% less power (65W versus 95W) than the last generation of our desktop processors. Competitively, the 35W AMD PRO A12-9800E offers up to 17% more system performance and up to 88% more graphics performance than the comparable Intel Core i5 processor[i].

 

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Reliability

Companies need reliable PCs that protect against modern security threats. Every one of our 7th Generation AMD PRO processors are equipped with integrated and dedicated AMD Secure Processor technology that creates a system-wide secure environment that offloads and isolates security functions to help ensure sensitive data and trusted applications remains secure. In addition, commercial-grade quality assurance[ii], industry-leading 18-month image stability, 24-month product longevity commitment and up to 36-month extended OEM warranty[iii] helps reduce downtime and keeps employees productive.

 

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Opportunity

Lastly, 7th Generation AMD PRO processors provide IT professionals the opportunity to get more for their dollar by offering the features and capabilities that business users need without unnecessary costs. For example, AMD builds on open standards like CPU-agnostic DASH manageability, available in every 7th Gen AMD PRO APU, enabling IT departments to easily integrate and manage systems. AMD enables IT managers with the manageability solution they really need, while proprietary solutions, such as Intel vPro, can back an organization into an often higher cost corner. 7th Gen AMD PRO processors also leverage the new AMD AM4 desktop infrastructure providing a stable and upgradable platform for IT managers to enhance their deployed systems for many years to come. In a nutshell, AMD PRO optimizes value and allows IT professionals the opportunity to get the optimal productivity from their limited budgets.

 

New Desktops

Announced today, HP EliteDesk 705 G3 desktop PCs feature 7th generation AMD PRO processors, with availability in three convenient sizes: microtower, small-form factor (SFF), or mini-form factor. Offering uncompromising performance, security, and manageability the EliteDesk desktop PCs feature TPM 2.0 to secure data, HP’s full portfolio of physical-security accessories, and HP Sure Start for a three-layer enterprise-class security solution.

 

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Additional models featuring 7th generation AMD PRO processors are planned, providing the performance, reliability, and opportunity that businesses need now and in the future.

 

Kevin Lensing, Corporate vice president and general manager, Client Computing for AMD. His/her postings are his/her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 

 


[i] Testing by AMD Performance labs. PC manufacturers may vary configurations yielding different results. PCMark® 8 v2 Home is used to simulate system performance; the 7th Generation AMD PRO A12-9800E scored 3460.83, while the Intel Core i5-6500T scored 2965 for a benchmark score comparison of 3460.83/2965 = 1.17X or 17% more. 3DMark 11 Performance is used to simulate graphics performance; the 7th Generation AMD PRO A12-9800E scored 3049.8 while the Intel® Core i5-6500T scored 1622.25, for a benchmark score difference of 3049.8/1622.25 =
1.88X or 88% more. BRPD-3, BRPD-2

System Configurations:

AMD PRO A12-9800E: AMD “Myrtle” reference platform, 7th Generation AMD PRO A12-9800E with AMD Radeon™ R7 Graphics, 2x8192 DDR4-2400 RAM, 228GB SSD Drive (Non-rotating), Microsoft Windows 10 Pro, Graphics driver 16.101.0.0 2016-04-11

i5-6500T: Lenovo Skybay, i5-6500T with Intel® HD Graphics 530, 2x4096 DDR4-2133 RAM, 476GB 5400 RPM, Microsoft Windows 10 Pro, Graphics driver 20.19.15.4300 2015-09-30

[ii] Commercial Grade Quality: Building on exceptional AMD product dependability, identifying manufacturing variability and sourcing AMD PRO products from wafers with the highest yields ensures fewer defective parts and commercial-grade quality for AMD PRO products.

[iii] Subject to written agreements between AMD and OEMs.