IT has it tough today. Rarely praised, often feared, but easily one of the most important cogs inside a business. IT has too much to do and not enough budget to do it. We feel IT should get more. That’s why we created AMD PRO.
In the past, PC clients have been a sort of a one-size-fits-all architecture. But AMD is changing that by bringing true choice to the marketplace with AMD PRO. AMD PRO allows businesses to get more with processors designed especially for businesses; providing real-world performance
and dependability without sacrificing manageability or security.
AMD PRO represents three things:
Performance: IT needs more satisfied users. Satisfied users have systems that don’t bog down under heavy workloads; systems that can handle
graphically demanding applications; systems that can easily run today’s interactive collaborative software.
Reliability: IT needs to be more efficient. That means PCs that are stable, power efficient, and that don’t break down. AMD PRO processors
are commercial-grade quality[i], sourced from wafers with the highest yields to help ensure fewer defective parts. IT also needs driver and image stability with product longevity such that long-term rollouts can proceed with the confidence nothing will break or change mid-way through.
Opportunity: IT needs more flexibility. Proprietary solutions can back an organization into a corner; pushing them into solutions often with
higher cost while limiting options. AMD builds on open standards such as CPU-agnostic DASH manageability and ARM® TrustZone® based security.
Bottom line is AMD PRO gives you more. It provides more choice without sacrificing critical features or functionality, optimizing customer value… more.
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Kevin Lensing is Corporate VP and general manager of Client Computing at AMD. His/her postings are his/her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.
[i] Building on exceptional AMD product dependability, identifying manufacturing variability and sourcing AMD PRO products from wafers with the highest yields ensures fewer defective parts and commercial-grade quality for AMD PRO products.