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AMD recently announced that Canadian researchers will use our technology to help create a 3D map of our Universe. But even with all this incredible celestial data, we only have one known habitable planet. Earth Day, April 22nd, reminds us that we must protect this fragile and invaluable ecosystem called home. I’m excited about AMD’s contributions, although we know there is always more to be done as we continue to: 

 

  1. Accelerate AMD’s product energy efficiency. Our commitment to designing world-class energy efficient products fundamentally drives our business strategy. And we’re aiming high with our “25x20” goal to accelerate the energy efficiency of AMD mobile processors 25 times by 2020, from a 2014 baseline. This means mobile technology made in 2020 based on our accelerated processing units (APUs) will use 1/5th the energy as a mobile product made in 2014, with five times greater performance! We’re on-track to achieve our goal, and in turn, the planet and our customers win big by reducing carbon emissions and energy costs up to 50 percent in one generation of our products.[1] Later this year, we plan to announce more progress toward our 25x20 goal with our processors codenamed “Bristol Ridge."
  2. Reduce our environmental footprint. AMD sets goals to reduce resource consumption, achieving success for decades. Last year alone AMD saved over $4 million USD by reducing its global energy use 12 percent, equivalent to removing 5,000 cars from the road; reducing its global water use 10 percent, enough to fill thirty Olympic-sized pools; and recycling or composting 85 percent of the refuse we generated globally, up from 74 percent in 2014.[2] For our supply chain, in 2014 we worked closely with our foundry partners to set “best-in-class” silicon wafer manufacturing goals for environmental, health and safety performance. Through great partnerships and close coordination, we work hard to reach and even exceed these goals.
  3. Empower employees to get involved.  In our company, we are partners in the pursuit of sustainability. Whether it’s providing discounts on solar panels for employees, incentivizing sustainable commuting choices, or celebrating employee-driven initiatives, we empower involvement. In 2015, AMD employees reported in our internal website over 1,000 personal actions saving 3 million liters of water, 70,000 killowatt hours of electricity, and 5,700 kg of waste.[3] In celebration of Earth Week, AMD CEO Dr. Lisa Su and more than a thousand AMD’ers are giving back to our communities in our annual global Day of Service.

 

By focusing on our priorities and collaborating with business partners and employees, we help protect our one and only planet while providing breakthrough technology to millions of people. To learn more about AMD’s commitments, look soon for our 21st annual corporate responsibility report.

 

Susan Moore is AMD’s Corporate Vice President of Public Affairs, and is the immediate past Chair of Information Technology Industry Council (ITI). Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 


[1] Comparative Carbon Footprint Assessment of the Manufacturing and Use Phases of Two Generations of AMD Accelerated Processing Units (2015) http://www.amd.com/Documents/carbon-footprint-study.pdf

[2] Energy, water, waste and financial savings measured internally by AMD. EPA Greenhouse Gas Equivalency calculator used to estimate cars off the road. AMD saved 77 million liters in 2015, Olympic sized pool contains 2.5 million liters of water.

[3] Based on AMD Internal data entered by AMD employees and contractors in 2015

Not only are mobile APUs getting faster and more efficient, we’re shipping them ahead of schedule!

 

I’m really pleased to share that, today, AMD announced early availability of its new mobile 7th Generation AMD A-Series Processors, timed to support an exciting new notebook design by HP Inc. Equipped with advanced video, graphics, performance, and security features designed to boost productivity and enhance the entertainment experience, 7th Generation AMD A-Series Processors (codenamed “Bristol Ridge”) also provide outstanding energy efficiency. New OEM PC designs powered by mobile 7th Generation AMD A-Series Processors – from ultrathin notebooks and convertibles to sleek All-in-Ones – are expected to come to market first with HP in the HP ENVY x360, and with other global OEMs expected throughout the year.

 

The HP ENVY x360 features the 7th Generation AMD FX™ Quad-Core Processor with Radeon™ R7 Graphics and up to 16GB of system memory. A flexible 360o hinge, sleek all-metal body, and 15.6” diagonal FHD[1] display give consumers powerful productivity and immersive entertainment.

 

AMD will officially introduce 7th Gen A-Series APUs and showcase a wide range of OEM designs at Computex 2016, May 31-June 4 2016, in Taipei, Taiwan. Hope to see you there!

 

For the latest information on the 7th Generation AMD A-Series APU, visit www.amd.com/APU. To learn more about how AMD computing and graphics power the products you love, visit www.amd.com/innovation.

 

John Taylor is the Corporate Vice President, Worldwide Marketing for AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.



[1] Full high-definition (FHD) content required to view FHD images.